Airblaster. Did you know that name was designed to describe the feeling of floating through powder, launching a method, and ripping a fart, all at once? Now you do. Sound like a good time.
Airblaster is running a “commitment to retailers” program, following the exclusive-colorways-for-select-shops path. It’s a fine idea; wearing one of these jackets is an easy way to signal to those in the know that you keep it local, and the pieces they’ve chosen to release through this program are some of the more popular and versatile items in Airblaster’s lineup. But my favorite part is the “Stores with Doors” name, because it appears as an option on their shop locator. Now you and I understand that only shows you shops taking part in this program, but out of context it makes it sound like the other stores don’t have doors. Like you’ll need to climb in a window, or maybe they have a shop guy with a multi-tool guarding an opening in the wall when they’re not open.
Airblaster’s one-piece commitment runs deep; everyone knows about Ninja Suits at this point but I want to talk about outerwear for a second. There isn’t a lot of call of onesies (outside of the Northwest), but they really are unbeatable for warmth, simplicity, and keeping snow out. So the fact that Airblaster has not one but two offerings, in men’s and women’s, is pretty rad. And this one, the $400 Sassy Beast (or Beast Suit for men) is really hard to figure out. Some brands are asking $600 for a comparable jacket, and this is effectively a jacket and pant and $200 in your pocket. I’d like to be stoked out on Airblaster doing this, but more than anything I’m just pissed off that the price-hiking technique seems to be the more popular route for most businesses to take.
Huzzah! I’ll admit I don’t really dig the stand-alone hood trend that’s going on right now; not that I have anything against it I just don’t get the hype. But this one in particular seems designed specifically to make you look like a Renaissance Faire escapee.
This right here is what really pushes the Airblaster site over the top for me. I kind of forgot that they made this mini-game, and when I found it while researching this article I wasted far too much time reminding myself how bad I am at video games. But putting an 80’s arcade classic up just because you can is going to do good things for Airblaster’s score. If anyone wants to go toe-to-toe, my personal high score so far is 16650. You’ll probably win.
Looking at the totals, this one is pretty obvious. Awesome product, shop support, fart jokes, this site has everything. I still don’t get the whole just-a-hood thing, but I hate vests too, so maybe I just have some unresolved issues with deconstructed clothing. Even if I were taking points off for that, Airblasteroids would do more than offset that hit. So Airblaster’s 93 moves it right to the top of the leader board.
Check the site for yourself- http://www.myairblaster.com/
The standings so far-