Tadashi Fuse Signs with Shred and Slytech

PARK CITY, Utah – November 2, 2016 – Shred and Slytech are proud to welcome Tadashi Fuse to their teams. With a career that spans over twenty years, his contributions to snowboarding run especially deep—and continue to unfold. The legendary Japanese rider will be backing Shred’s goggles and Slytech’s protective equipment.

“We’re honored to have Tadashi on board,” offers Ted Ligety, Shred and Slytech co-founder and chairman. Co-founder and CEO Carlo Salmini adds, “I have been a fan of his for many years and always hoped to have him on our team. Tadashi is a great guy and thanks to his smooth style and positive energy, he’s an amazing addition to the team.” Fuse joins the brands’ already stacked rosters, which include Victor de Le Rue, Jake Welch, Antti Autti, Shin Biyajima, Kevin Backstrom, Romain De Marchi, Nicholas Wolken, and Wolle Nyvelt.

“I’m stoked to partner with Shred and Slytech,” Fuse explains. “In addition to joining some of my favorite riders, I’m backing products that I firmly believe in. I love the design and technology behind Shred’s goggles.” As an example, he cites ShredWide™, a lens and frame design that enables riders to see more of what is ahead and around them for unrivaled peripheral vision.

“When spotting your landing or assessing a line, it’s crucial to see as much as possible,” offers Fuse. “And luckily, ShredWide™ broadens your perspective.” Fuse notes that he also relies on Slytech’s back protectors. “They keep me safe without compromising mobility,” he explains. “I can push my limits without being constrained.”

While dividing his time between Whistler and Japan, Fuse has inspired riders across the globe—and through generations. Armed with a skate-influenced style, he’s also amassed a slew of video parts, filming with Absinthe, Mack Dawg, White Out, Burton, Yes, the Wildcats, and Heart Films, a production company he founded to showcase Japanese riders.

“Tadashi has been at the top of his game for over two decades,” explains Shred and Slytech team manager Alvaro Vogel. “Whether charging lines in Alaska or dropping pillows in Japan, his riding turns heads. He’s as smooth as he is soulful—and beneath it all, he’s an incredibly powerful rider.”

Romain De Marchi shares these sentiments. “Tadashi has the purest style out there,” he offers. “It’s the ideal combination of skating, surfing, and snowboarding. I love being on the snow with Tadashi and watching him ride—each time I learn something new.”

In addition to his riding, Fuse’s vision helped lead to his partnership with the iconic brands. “Tadashi’s commitment to progression aligns perfectly with the values that drive Shred and Slytech,” offers Ligety. “But most importantly, we share the same passion.”

For a glimpse of his legendary style, watch the new edit from Shred and Slytech welcoming Tadashi to the team.

To check out the fresh 2016-2017 collections, drop into the brand-new sites at and



Huntington Beach, CA (November 20, 2015) – Adding to an already strong team, we at Shred Optics and Slytech Protection, are stoked to welcome four new riders to our family: Antti Autti, Kevin Backstrom, Jake Welch, and Shin Biyajima joining heavy hitters Victor De Le Rue, JP Solberg, Romain De Marchi, Kent Callister, David Djité, Lucas Baume, Severin Van Der Meer and James Niederberger.

Being athlete driven has always been at the core of our identity, and as we continue to build our family around the best riders in the world we look forward to a brighter future of close partnership and growth. Every one of these riders adds more depth to our team and collaborating with each individual helps us push our boundaries, as they push theirs. Through high-tech innovation we continue to provide the highest quality products that help our athletes do what they do best – SHRED.

Federico Merle, CMO/CFO spoke to the strength of the SB team, “having Kevin, Jake, Antti, and Shin join our talented family of riders including Victor De Le Rue, Romain De Marchi, JP Solberg, Kent Callister, David Djité, Lucas Baume, Severin Van Der Meer and James Niederberger means a lot to us on a lot of different levels. Obviously the talent and commitment of all of these riders really strengthens our team, but more importantly, it improves our family and broadens our boundaries. We are an athlete born company, and to continue our practice of finding the most talented and committed riders is really important to us. We look forward to working together to ensure that all of our riders’ input positively influence the direction of Shred Optics products, where style meets performance, and to find progressive technologies and products to improve the Slytech Protection line, which is innovation through high technology.

“This is a dream team!”— Snowboard Business Developer Alvaro Vogel lays it out plain and simple. “Adding some of the most iconic riders around the world to an already super rad squad with Victor De Le Rue, Romain De Marchi, JP Solberg and the rookies is a dream come true for me! I can’t wait to have all of them together on snow.”

Carlo Salmini, Co-founder and head product engineer is amped as well, “I am so happy that Kevin, Jake, Antti, and Shin have joined the family. Continuing to build such a strong snowboard team with vastly different styles and passions will help us for years to come as we continue to build the bonds between our riders and our engineers to seek out the most progressive technologies and products possible. Giving our riders the style and performance to excel is a key part of our mission, and we will never quit looking for new innovative projects.”

“I’m excited to be part of such great program with Shred & Slytech. There is great mix of riders on the team. Each of us have our own unique approach in snowboarding, which is awesome. Being a part of such a strong team will instantly open up new opportunities and adventures for all of us riders. I can´t wait to get out there and shred with everyone!” Having won almost every contest you can list from X-games Aspen to Toyota Big Air in Sapporo, Antti Autti has recently been taking his passion into the backcountry. There seems to be nothing this kid can’t ride and he is always looking for new terrain.

Kevin Backstrom is a true rock star who puts his signature style and talent into the ‘shred all day party all night’ mentality. This guy brings a level of creativity and enthusiasm to his riding that is tough to match! “I’m stoked to join Shred and the Slytech family. I love the simple but dope looking frames! It’s a heavy team with Victor, Antti, Jake, Djite and I’m pumped to now be a part of it! There is gonna be some fun times ahead with Shred, Slytech, and the boys that’s for sure.”

As one of the most versatile riders across the board Jake Welch routinely delivers epic parts year after year. Never one to back down from a gnarly line, Jake brings the noise every time he hits the slopes. “I’m stoked to join the Shred and Slytech family! I couldn’t be more hyped to be a part of brands that were born in the mountains and bred by other fellow snowboarders. That’s hard to come by these days! Also I think that Kevin, Antti, and Victor are all amazing riders and I look forward to being part a rad group of amazing snowboarders and see what we can come up with!!”

On new rider Shin Biyajima, Snowboard Business Development Manager, Alvaro Vogel shared, “the first time I heard anything about Shin I was in AK, and everyone couldn’t stop talking about his flawless style slashing spines. He is a really solid rider, and so well respected in the community. We are so happy to have him join the family. I can’t wait to go ride with him and the crew because he knows every corner of Japan and where all the secret stashes are!”

Jake, Antti, and Kevin all bring such unique talent and creativity to the table, and here at AAS we couldn’t be more excited to watch these boys throw down!

Gigi Ruf Joins Slytech




Nashua, N.H. (November 7, 2013) — SLYTECH is proud to announce snowboard phenom, Gigi Rüf, as the newest addition to its growing family of athletes. Gigi’s natural ability to hit huge lines and send massive air in the backcountry has helped him establish himself as one of the most talented all around riders. Throwing down hard in countless video segments and being the 2013 winner of the Ultra Natural, Gigi has relentlessly been at the forefront of this sport.

 “What can you say about Gigi that hasn’t been said? The guy is a legend,” said Ted Ligety, SLYTECH Co-founder. “From winning Ultra Natural to continually having some of the most amazing movie parts, there is just nothing he can’t do on a snowboard. I am psyched that our product will help protect him and allow him to keep pushing this sport to new limits. ”

Even as one of the most consistent riders, Gigi recognizes the importance of protection. When asked about his decision to join SLYTECH Team, the market leading producers of protection equipment in action sports, Gigi said simply that, “Luck favors the prepared.”

Gigi is welcomed by SLYTECH’s elite snowboard team consisting of DCP, Pat Burgener, Romain De Marchi, Benji Ritchie, JP Solberg, Alvaro Vogel, Marco Feichtner, Mat Schaer, Flo Heim and Wolle Nyvelt.



Anomaly Action Sport designs, markets and distributes eyewear and protection brands SHRED and SLYTECH. Through these two brands, Anomaly Action Sport is able to bring the action sports industry a new wave of creativity and skills, leading to a multitude of industry-breakthroughs in engineering and product design. With focus on athletes, experience and forward thinking, it provides an unconventional approach to product development and business strategy as well as unparalleled dedication to safety and advanced technology. Through SHRED and SLYTECH, Anomaly Action Sport is able to showcase products and leadership in performance, quality and style. Both SHRED and SLYTECH are sold and distributed in approximately 40 countries worldwide. To learn more, visit, or join us at or on twitter @shredoptics and @slytechprotect, and on Instagram @shredoptics.

From the core, innovatively engineered, built for athletes’ unbound pursuit of fun.