Tadashi Fuse Signs with Shred and Slytech

PARK CITY, Utah – November 2, 2016 – Shred and Slytech are proud to welcome Tadashi Fuse to their teams. With a career that spans over twenty years, his contributions to snowboarding run especially deep—and continue to unfold. The legendary Japanese rider will be backing Shred’s goggles and Slytech’s protective equipment.

“We’re honored to have Tadashi on board,” offers Ted Ligety, Shred and Slytech co-founder and chairman. Co-founder and CEO Carlo Salmini adds, “I have been a fan of his for many years and always hoped to have him on our team. Tadashi is a great guy and thanks to his smooth style and positive energy, he’s an amazing addition to the team.” Fuse joins the brands’ already stacked rosters, which include Victor de Le Rue, Jake Welch, Antti Autti, Shin Biyajima, Kevin Backstrom, Romain De Marchi, Nicholas Wolken, and Wolle Nyvelt.

“I’m stoked to partner with Shred and Slytech,” Fuse explains. “In addition to joining some of my favorite riders, I’m backing products that I firmly believe in. I love the design and technology behind Shred’s goggles.” As an example, he cites ShredWide™, a lens and frame design that enables riders to see more of what is ahead and around them for unrivaled peripheral vision.

“When spotting your landing or assessing a line, it’s crucial to see as much as possible,” offers Fuse. “And luckily, ShredWide™ broadens your perspective.” Fuse notes that he also relies on Slytech’s back protectors. “They keep me safe without compromising mobility,” he explains. “I can push my limits without being constrained.”

While dividing his time between Whistler and Japan, Fuse has inspired riders across the globe—and through generations. Armed with a skate-influenced style, he’s also amassed a slew of video parts, filming with Absinthe, Mack Dawg, White Out, Burton, Yes, the Wildcats, and Heart Films, a production company he founded to showcase Japanese riders.

“Tadashi has been at the top of his game for over two decades,” explains Shred and Slytech team manager Alvaro Vogel. “Whether charging lines in Alaska or dropping pillows in Japan, his riding turns heads. He’s as smooth as he is soulful—and beneath it all, he’s an incredibly powerful rider.”

Romain De Marchi shares these sentiments. “Tadashi has the purest style out there,” he offers. “It’s the ideal combination of skating, surfing, and snowboarding. I love being on the snow with Tadashi and watching him ride—each time I learn something new.”

In addition to his riding, Fuse’s vision helped lead to his partnership with the iconic brands. “Tadashi’s commitment to progression aligns perfectly with the values that drive Shred and Slytech,” offers Ligety. “But most importantly, we share the same passion.”

For a glimpse of his legendary style, watch the new edit from Shred and Slytech welcoming Tadashi to the team.

To check out the fresh 2016-2017 collections, drop into the brand-new sites at and

Deeluxe to distribute Shred Optics and Slytech Protection

Anomaly Action Sports Appoints Deeluxe Sportartikel Handels GmbH of Kirchbichl As New Austrian Distributors of Shred Optics and Slytech Protection

Mestre, Italy (June 1st, 2016) – Anomaly Action Sports SRL is pleased to announce Deeluxe Sportartikel Handels GmbH of Kirchbichl as the new distributor of Anomaly Action Sports brands SHRED OPTICS and SLYTECH PROTECTION in Austria.

Thanks to its wealth of skills and experience in the Austrian market, Anomaly Action Sports SRL is certain that DEELUXE will be a reliable and progressive partner, consistent with the image and reputation of AAS and its products, and that will meet, exceed, and satisfy any and all requests from its customers.

DEELUXE will be in charge of the sales and delivery of 2016/2017 snow collection.


Anomaly Action Sports designs, markets and distributes eyewear and protection brands SHRED and SLYTECH. Through these two brands, Anomaly Action Sports is able to bring the action sports industry a new wave of creativity and skills, leading to a multitude of industry-breakthroughs in engineering and product design. With focus on athletes, experience and forward thinking, it provides an unconventional approach to product development and business strategy as well as unparalleled dedication to safety and advanced technology. Through SHRED and SLYTECH, Anomaly Action Sports is able to showcase products and leadership in performance, quality and style. Both SHRED and SLYTECH are sold and distributed in approximately 40 countries worldwide. To learn more, visit or join us on Facebook, Instagram, and Twitter @shredoptics and @slytechprotect.