Under Armour Adds another Nail in the Coffin of Old Portland

Under Armour (NYSE: UA) has officially announced the opening of it’s new “Global Innovation Hub For Footwear Design” in Portland, OR. According to a post on, the new office will house 100 employees focusing on copying as many trade secrets from Nike without them realizing it as possible growing the Under Armour footwear and outdoor brands.

The Under Armour Portland office (UA PDX) is home to the design, development and innovation teams, about 100 teammates, that are creating the company’s next generation Basketball, Running, Training, Golf, Sportstyle and Outdoor footwear. The 70,000 square foot building sits in Southwest Portland adjacent to the recently refurbished Duniway Park, and at the site of a former YMCA facility.

UA PDX was created to condense and accelerate the footwear and apparel design process by connecting designers and developers with an innovation team and athlete performance analytics in real-time and around the world.

“Footwear is a key driver of our long-term growth and success,” said Peter Ruppe, Sr. Vice President for Footwear at Under Armour. “We’ve established a strong foundation, and now UA PDX represents a considerable leap forward towards creating leading performance footwear designed to make athletes better.”

Of course, as a residents of Portland who’ve watched the city we love turning slowly into the Bay Area, we have a few reservations about any new traffic creator, particularly in already strangled and congested Southwest, and have major concerns about the traffic impacts on Barbur Boulevard- formerly an ideal shortcut at rush hour. But then again, we’re sure Under Armour will copy Adidas’ new pilot program which incentivizes employees to Uber instead of drive to alleviate parking concerns. Also, Under Armour has actually be operating for over a year in Portland’s Pearl District, so at least all those assholes won’t be moving here to further inflate the real estate market.

We’d tell you to click the link below to watch the video, but it requires flash and who the hell uses flash anymore?


Throwback Thursday: Urban First Descents

The year was 2008 and Portland was a different place. Timbro, Partytime Nate and I hit the streets during a freak snowstorm to ride never before seen faces of East Portland. Somewhere else in the city Nick Dirks and Jarad Hadi were filiming their video parts for VG. Shaun White was there too. Then the snow melted and everything went back to normal.

Corey Smith Solo Show in Portland


Corey Smith: A Smile is a Dream My Heart Makes

One Grand Gallery is pleased to present a solo exhibition by Corey Smith entitled A Smile is a Dream My Heart Makes, featuring both 2D and sculptural work. Please join us Friday, September 9th in celebration of the artist’s exhibition, at which he will be in attendance. A Smile is a Dream will be open through October 1st.

Corey Smith is a multi-media visual artist who currently resides between Los Angeles, Lake Tahoe, and Portland, OR. He has been exhibiting his work in galleries throughout the US for over a decade. Smith has been featured in countless print magazines and online sources. Smith was born in San Francisco, California. In 2006, Smith graduated from Pacific Northwest College of Art with a Bachelor of Fine Arts.

Corey Smith is a contemporary American painter, sculptor, photographer, professional snowboarder, and snowboard designer. Smith was the art director at COMUNE, curator and founder of their Drop City artist collective, and a contributing artist for CAPiTA Snowboards. In addition, Smith founded the snowboard company Spring Break Snowboards.

Smith grew up in the Pacific Northwest spending his time skateboarding which led to a professional snowboard career. With his creative skateboard influenced urban riding he was able to travel and snowboard around the world filming for several notable snowboard movies and appearing in every major international snowboard magazine. After a brief hiatus from the snowboarding world Smith emerged back onto the scene with his avant-garde handmade snowboard company playfully titled “Spring Break.” His experimental and future primitive snowboard design caught the attention of international snowboard media. Spring Break has been revered as one of the most culturally important movements in snowboarding.

Smith’s high-gloss, ultra-flat paintings capture the joys of plasticity and pre-fab environments, celebrity as the ultimate blank canvas, and the absurd hyperboles of modern leisure. But rather than repackage the manufactured world into an aestheticized form–a la post-Warholian Pop–Smith favors a post-Pop approach that brings into day-glo focus the dark vision at the corner of the spectator’s eye. The paintings find their subject in the tension between the works’ fatalistic undercurrents and the celebratory aura created by Smith’s use of bold color and bright-lined contour.

His sculptures and mixed media works develop some of these same themes, but rather than map plasticity onto flat canvas, Smith instead maps flatness onto plastic forms–whether by painting across arrays of commercially molded objects or by making use of the naturally deflective precision-cut panes of modern machinery.

In addition to his visual works Smith has also created an ongoing and evolving performance art piece in the form of a fictional religion called the “Church of Quantum Interconnectedness.” Founded in 2010, this faux new-age inspired religion is based on his sculptural piece called the “Mind Development Pyramid” a healing device in which participants are invited to interact with. They are given only one simple repetitive instruction “Let the Healing Begin.”

Smith’s photography develops some of the same themes as his sculpture and painting–surface, extremity–but abandons ironies for a more intimate perspective. Most of his subjects are close friends or lovers, and Smith documents them at points where excess bleeds either into empathy or its impossibility, and where the romance of abandon intersects with abandonment.

His works are a Death Valley realism, infused with both sunny Californian optimism and morbid premonition. This is awful, deeply wrong, utterly fantastical stuff–a distillation of a time, a place, and a generation that are always already beside themselves.

Refreshments will be provided: thank you to our generous sponsors, Sizzle Pie and Pabst Blue Ribbon.

For press and media inquiries, please contact [email protected].

1000 E Burnside St
Portland, OR 97214
Gallery Hours:
Wednesday to Saturday

Portland Rose Garden Assault with Justin Norman

Portland Oregon’s International Rose Test Gardens are highly patrolled and rarely snowed on. This winter, one storm breifly left Portland with a snowy coating (before turning to ice) and Justin Norman braved the treacherous West Hills and was able to get a few laps in. 

Video: Shaun Daley; additional filming Tom Bender

Andrew Nagel’s Super Exclusive Hump Day

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Most people in Oregon snowboard because they love it. They don’t let rain, wet heavy snow, and weekend crowds ruin their experience. If you’re going to drive hour and half to ride you’re going to make the most of it. When I was growing up in Portland I had very few friends who snowboarded. Luckily I meet Andrew Nagel at the Windells winter camp in middle school and became friends with him. People watched snowboard videos, but they didn’t enjoy them to the extent that Andrew and I did. Both us become aware how inspiring the snowboarding in Think Thank videos was. I know other styles influence Andrew now, and I hope this interview shows some of those flavors he has been messing with lately. I also hope that this interview shows how funny and clever a person Andrew Nagel, is and how lucky I was to have him as a friend growing up. — Jeff Holce

Brooke: What’s it like filming with Jeff Holce the athlete?

Nagel: It’s pretty good. Me and him are on like a different wavelength from most people. I feel like we kinda read each other’s minds sometimes. We don’t have to talk we just know that maybe that wasn’t the one or maybe it was, I don’t know.

AJ: With like a look or just body language. How do you communicate when you’re not communicating?

Nagel: Telepathically. I do that with lots of people.

Brooke: Jeff Holce has really evolved from the kid who used to make fake Cobra Dogs cards in govy to the enigma which he is, do you feel like you’ve been influential at all in that?

Nagel: No, I don’t feel like I’ve influenced him in that way at all. I’ve known him since 8th grade, I don’t know he’s always been really loose and out there with the things he does. You get a lot of weird looks rolling around with him.

AJ: That’s one way to describe it.

Nagel: Yeah.

AJ: I think the project you guys worked on last summer – Jeff Holce Naturally – When I watched that, I was immediately like this is absolutely like these guys get it, obviously you had some connection like you were saying, where it’s unspoken. Why did you guys decide to go all natural?

Nagel: Well that was honestly his idea, but like everyday as the snow melted there would be more and more stuff to do. We’d kinda eye something out and like a week later there would be less snow, so we could do it. That was our 5th full summer out there, not that it’s a lot compared to some people, but our terrain park at Mt. Hood Summer Ski Camp doesn’t have the most variety, so we kinda wanted to do something different.

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AJ: What made you choose Mt. Hood Summer Ski Camp over the other camps up there?

Nagel: Well, I had gone to Windells during a winter camp in 8th grade and that’s where Jeff and I met, and he had been going to summer camps too. I was planning on going to High Cascade that following summer, the summer going into high school. Then my mom bailed, she was like no way that’s way too much money and I didn’t have enough money to pay for it, so I signed up for Mt. Hood Summer Ski Camp. I met people there, met the head snowboard coach Mark (RIP), and then the next summer we started washing dishes and I was like “Jeff, come wash dishes with me, maybe we’ll get another job there.” He was like, “no I’d rather sign up for High Cascade day camp.” He was definitely bummed for a bit, saying we could be at High Cascade right now, this sucks. But it turned out good in the long run.

AJ: Yeah, when I think of Mt. Hood Summer Ski Camp I think of Jeff Holce, especially on Instagram.

Brooke: Do you think the owner of MHSSC knows that Jeff Holce runs their Instagram? Do you think he knows there is an Instagram?

Nagel: I don’t think the owner knows what Instagram is.

Brooke: What’s the background of that camp?

Nagel: Well the owner Mike Anette, he’s really cool, he’s like probably at least mid-70s now or something. It was I think the first ski camp on Mt. Hood, for ski racing and stuff and at some point they started snowboarding too.

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On the set of Naturally. 

Brooke: What’s the experience like compared to the WAC camps – what’s the difference?

Nagel: Well… There’s way less snowboarding media and stuff going on, it’s kind of just like a summer camp with snowboarding. There’s no camp sponsors, no product tosses or whatever, no activities to win like snowboards and stuff. It’s just way more low-key.

Brooke: How’d you get into filming?

Nagel: When I was really little, I did some random filming with my friends, skateboarding in Portland and stuff. We were probably like 12, and then I didn’t do it for a while. Then Jeff and I started filming each other at Timberline, I think freshman year of high school. Then he went away to boarding school after that and I kept filming random people and friends at Timberline, and that’s how I got into it.

AJ: Did Jeff’s parents not love him enough for him to got to school here, so they sent him away?

Nagel: No, I think they love him enough to send him away. He went to a boarding school in New Hampshire where he got to snowboard all the time.

AJ: Oh, that isn’t that bad.

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Filmer stee.

Brooke: Portland is changing a lot, what’s it like compared to when you were growing up here? Has the scene here changed or evolved or is it the same shit?

Nagel: I don’t know, when I was growing up here I had no idea about a snowboarding scene. I wouldn’t hang out with anybody from my high school except for this one kid who lived on my street, but I would just spend all my weekends and some weeknights at Skibowl or Timberline. I had a group of friends that I’d snowboard with, so I guess that was my scene.

Brooke: You didn’t realize this was where pro snowboarders go to die?

Nagel: No, I realize that now I guess, which is cool. Portland is really fun.

Brooke: What’s your favorite thing about Portland?

Nagel: Well, I guess I really like all the trees and fresh air and stuff, there’s always different types of outdoor stuff to do. In Utah some days spent outside are equivalent to smoking a pack of cigarettes. The winter that 3deep5me was filmed, Salt Lake City had the worst air quality in the world.

Brooke: Why did you decide to move there?

Nagel: For college originally. I’m done with that now but now most of my friends are still there. So I feel I’d like to keep snowboarding and filming with the friends I have out there.

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Stunts, captured. Photo: Ryan Bregante.

AJ: What would you tell someone that’s living in California and wants to move to Portland, reasons why they shouldn’t move to Portland and stay in California?

Nagel: Get back on San Vicente, take it to the 10, then switch over to the 405 North and let it dump you out into Mulholland where you belong. But for real, all the people moving here are changing the landscape a lot. I’m not down with these condos and townhouses popping up everywhere. People move to Portland thinking it will help them live a lifestyle that’s like straight out of a catalogue or something.

AJ: I like the people here more. They’re more down to earth.

Nagel: Yeah I don’t know, the only times I’ve been to California was like Disneyland with my family when I was little and then snowboarding at Big Bear and Mammoth. I don’t have any care to go to LA and hangout.

AJ: Yeah, it’ll drag you down. It’ll crush your soul.

Brooke: You’re gonna waste a lot of your time in traffic. That’s another reason Californians shouldn’t move here is traffic. They’re causing way too much traffic. So, let’s talk about your early video influences. I mean obviously, you’ve watched a Bronze video before…

Nagel: Yeah I love those videos, there is nothing better. Obviously there’s some influence, but I mean I feel like there’s more to it than that. Everything is influenced by something.

AJ: How much does tumblr influence your videos?

Nagel: I haven’t been on tumblr in like a year, so I don’t think that much at all lately, but tumblr is cool. You can find some fun stuff on there.

Brooke: What do you shoot with and edit with?

Nagel: I have a Panasonic HPX170, which is very fun to use, and I have a MacBook Pro with Final Cut 10, or X. Also, last year I picked up this camera called the Pixelvision 2000, that’s kinda what I filmed some of the B-roll with. I don’t know if you noticed that grey blocky stuff, that’s what I filmed that on.

Brooke: What do you think makes a good snowboard edit? What makes something that you wanna watch?

Nagel: I mean first of all there’s gotta be good snowboarding. I really like to watch videos of people I personally know. If you know someone’s personality it’s fun to tie that into how they snowboard, or skateboard or do anything else. But, good snowboarding is kind of something you gotta have these days too.

AJ: How would you define those things, like what – is good snowboarding just either you know it or you don’t know it or is there like a formula?

Nagel: I don’t think there’s any specific formula, I guess some people do stuff that’s more interesting than others. Also, I agree with what Deadlung said about carving.

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The gentleman. 

Brooke: Who do you think is doing interesting stuff?

Nagel: First of all I guess I’d say Tucker Brown is. He’s currently sitting in the #1 spot on tour.

AJ: He’s got a sick beard.

Nagel: Yeah he’s got a huge beard. And he’s got a girlfriend now too.

AJ: Does she have a beard?

Nagel: No.

Brooke: What about video wise, whose edits do you watch and get psyched on?

Nagel: I always watch Beef’s videos, I feel like he and I are both psyched on each other’s stuff. Skyler Riley, when he makes videos they’re good, and I like watching the people he films. Footyfiend videos, those are always great too. Whenever Lucio is in a video I watch it. Garrett Read makes great vids too, especially when Kevin Hanson is in them. Seamus is dope. And then there’s some other kids at Brighton that always make cool videos too. I like Chad’s videos.

Brooke: Chad Unger. Is that the deaf kid?

Nagel: Yeah, he’s deaf, so his videos don’t have music or anything so it feels like the most raw it could possibly be. If he puts in lifeys he doesn’t know what they’re saying, he just kinda puts them in cause they look cool or seem funny I think.

Brooke: Yeah so it’s like more visual and he’s not like relying on multiple senses.

AJ: That’s wild. You never would think about that, like I feel like it’s so audio driven, in some respects, you know.

Nagel: I know. Sometimes it’s really hard to find music or whatever, but he doesn’t even worry about that.

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The shot is all the filming stance, really. 

Brooke: How do you find your music?

Nagel: Most of it’s found on Soundcloud these days. There’s a lot of stuff on there. You can get lost in Soundcloud and youtube portals.

AJ: Soundcloud is changing, cause I think Universal bought them. They have this whole record deal, so like they’re taking a bunch of songs off there. But what are you gonna do. And ShareBeast is down…

Brooke: What do your parents think of your videos?

Nagel: I think they’re down, and they’re supportive. I mean if I link a video to them like hey check this out, they’ll watch it, but I don’t think they like follow my Vimeo account or anything. I bet it’s hard to relate for non-snowboarders.

AJ: I feel like some parents are, even if they don’t snowboard – some people I talk to are like yeah my parents watch this shit they think it’s awesome.

Nagel: I’m sure they watch it sometimes, but they got their own stuff going on that they’re more interested in, like playing tennis or something.

Brooke: Yeah, what do your parents do?

Nagel: My mom is an accountant, or a CPA, and my stepdad has a company called Bernhardt Golf that builds sports fields and golf courses and stuff. I actually did a video for them this summer, they’re doing a new football field at this high school, got some money.

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Guy in the sky shot. 

AJ: So is that how you like monetize your video skills?

Nagel: That was like the first non-snowboarding video I’ve made money on.

AJ: Ah really, so you’ve made money on snowboarding videos?

Nagel: Yeah in the past. I did some stuff for Saga, which was actually a lot of fun. I’d do it again.

Brooke: What’s it like working for Jerm?

Nagel: It’s good, he seems pretty fair, he’s nice. He got me tickets really late notice going to Bear one day, so he’s a good guy.

Brooke: Do you think that snowboarders should accept Saga as equals?

Nagel: Yeah, I don’t see the big deal. Sean Whitaker rides for them, right?

AJ: Oh and he’s sick.

Nagel: Yeah he is sick. I like Jeremy too. And yeah they’re mostly a ski company, but it’s not a big deal. I know some skiers that are far cooler than some snowboarders.

AJ: So are all the other cool snowboard brands – Salomon and K2 are ski companies.

Nagel: But Saga is a pretty small company I feel like too. They’re big, but they’re small. They’re not a huge corporation.

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Not Mt. Hood.

Brooke: What’s your favorite resort on Mt. Hood?

Nagel: I guess, in the springtime it’s Timberline because that’s like the most fun I’ve ever had snowboarding, and then probably Skibowl too. I grew up going there a lot at night and stuff and it’s really fun.

AJ: So Meadows is third?

Brooke: Why don’t you go to Meadows?

Nagel: Well first of all I haven’t been here in a while in the winter, but the crowds and stuff. And it’s even farther of a drive from Portland. Skibowl is less busy, and they have a rope tow park sometimes. You get like all of Portland at Mt. Hood Meadows. It could take like an extra 2 hours to get home if you go there.

AJ: Well, whenever we get driver-less cars, and you can just Netflix and chill with wifi in your car, then I don’t really see the issue. That’ll be rad, but right now that sucks.

Brooke: Why can’t people in Oregon drive in the snow. Do you know how to drive in the snow?

Nagel: Yeah, I feel like I’m great at driving in the snow. I have a perfect driving record – no crashes… Couple close calls, but that’s it.

AJ: Do you wear your seat belt?

Nagel: Yeah.

AJ: Do you text and drive?

Nagel: Well – a little bit, then I catch myself, tell myself it’s stupid, and stop. Plus if you – sometimes it’s cooler to wait longer to return texts. Especially to a girl.

AJ: Yeah you don’t wanna hit them back right away. Then they question like oh, was that nude I sent good enough?

Nagel: I’ve never gotten nudes sent to my phone. Because I didn’t have picture messaging in high school, and I feel like that’s when most if it went down.

AJ: I didn’t have a phone in high school. Like a cell phone – I had a home phone, but you can’t really send nudes over home phone. Like aye can you mail me a nude? Here’s my address. Kids have it so good nowadays. They have Tinder and Snapchat.

Nagel: Yeah, it’s messed up.

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Photographers be like, Nagel is always getting in the shot.

Brooke: What did you go to school for?

Nagel: Well, I started going for communications, and that was too hard, cause I had to be like on the newspaper and my first task was to sit in on a school board meeting and interview the president of the school and I kind of had a freak-out and quit. And I took a little tiny bit of time off, then went back for film and media art. And that was far less challenging.

AJ: What school?

Nagel: University of Utah. I started at Westminster.

Brooke: What’s the difference between Westminster and the U? Which one did you like better?

Nagel: The U is way better, I actually felt like I was at a college. You get the real university feel. If you want you can basically be invisible and sit in the back of class and not talk too. But at Westminster, you’re still doing “Ice-Breakers,” to get to know all your class buddies and stuff. I don’t know it’s tiny, it’s like a high school all over again.

AJ: What’s it like, like culturally coming from, Portland, which is a be a pretty liberal place, to Utah, which I consider to be fairly conservative?

Nagel: I guess that never really crossed my mind but, living out there for school people weren’t maybe as open to things as I thought everyone was. Like things that would be kind of a shock out there are nothing to me. I don’t know, a lot of people out there probably still hate gay people or something. I feel like I was cool with them since age 3 or something. Salt Lake City is a fun city though, it’s got its own quirks and stuff.

AJ: And when they have snow in the city it’s great.

Nagel: Yeah.

Brooke: Do you think it makes sense to save things for a web edit or for a full length video or with Instagram and the opportunity to just put it out – does it matter anymore?

Nagel: I mean, I like save stuff, if it’s just not some random stuff that you do everyday in the terrain park or whatever. Especially if I’m like working on a video or if say you’re at a street spot that no one’s been to. In the past I definitely have told friends too not post anything at the spot. I feel myself starting to care less about that stuff now though.

Brooke: Do you value your worth in likes?

Nagel: Vimeo likes maybe. But I feel like comments weigh even more. If they comment, that means they really like it, or they really don’t like it.

Brooke: As long as they feel something, right?

Nagel: You gotta kinda like it to hit it with a heart on Vimeo, but if they comment something’s up.

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Not-so-subtle Signal advertising?


Shout outs?

Nagel: Nick Sappio and SEGCOS.

Project Pabst 2015


Up in Gov’y, snowboarding is happening. I go up once a week or so just to make sure. There are super pros, stoked bros, jaded old guys, hungry groms, Knowbuddys, dirtbags and all the other archetypes we’ve come to expect from the summer circus of Mt. Hood. But if I’m being honest, it’s hard to motivate to get up there very often when riding a patch of slush in a dust bowl requires two lift rides and an 1:15 minute drive. And it DEFINITELY doesn’t help when there are a million other radical things to do in the summer in Portland. Such as on July 17-19, 2015, when the Rose City welcomed Project Pabst.

Pabst Blue Ribbon brought together a few bands I’ve heard of (Weezer, Blondie, TV on the Radio, Passion Pit, Against Me, Buzzcocks…) and a bunch of bands I hadn’t (Run the Jewels and all the other ones*) to play music; while a bunch of Portland weirdos crushed PBRs and squinted into the abnormally-hot sun. Situated under the Ross Island Bridge in Southwest (pro tip: walk your ass out on  south end of the bridge and get sweet view for free) the venue was just big enough for two stages and plenty of other ways to entertain yourself, but not so big that you got tired just from walking around.

Normally, the carnival atmosphere of a music festival doesn’t do it for me, but Pabst did not fuck around, and this was a scene that appealed to my hipster sensibilities perfectly. The concession stands consisted of some of the hottest restaurants in Portland (Boke Bowl, Slow Burger etc) rather than your typical, gross, greasy bullshit. Beers were $4, which by Portland standards is $2 too much, but by “music festival standards” is fairly reasonable, and there was an air-conditioned indoor bar/arcade – a luxury not often found in this city. The music was good, the weather was good, and there was even easy parking. Overall, I have to give Project Pabst five stars… would go back next year.


Weezer and beer helmets.


Camp Yobeat counselors @Alpal_ and @Noheuh




Blind Melon wasn’t on the bill.


The Buzzcocks have been fucking shit up on stage for 38 years. Must be that UK water.


His name Jonas Rivers. The Weezer once again.



Colleen Quigley, Ami Voutalanen, Scott Koerner and Ashley Anson.


Party Time Nate. 


More art. 


The $quad

* I stopped paying attention to new bands in 2005


Evo Portland Opening Party

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Evo’s Portland Grand Opening Party took place this past Saturday at its recently restored 120 year-old building in Southeast Portland. Someone at Evo thought it would be a nice gesture to offer us a hotel room on the West Side, and when someone offers you a free hotel on the west side of Portland, you take it. You take it because no sane individual actually hangs out on the west side of Portland. But it’s nice to pretend you might become an affluent member of society sometimes. Back to the party; I feel it best to just give a chronological breakdown of my night.

7:46 pm: Check into the Hotel Rose. The concierge tells us, “Enjoy your room, it’s on the top floor!” We get really excited and then step in the elevator to see there are only 5 floors. Note to the concierge- maybe you should’t get people’s hopes up. Note to self- maybe you should pay attention to the buildings you are walking into.

7:50 – 8:07 pm: Walk across the bridge to Evo’s new store. Immediately we discover that the line to get in to the party is stretching two blocks. The crew and I do what any sane person would do and cut the SHIT out of the line, taking our place roughly 50 feet from the entrance. Sorry to the moms and kids that we cut, but a man’s gotta do what a man’s gotta do. PLUS we heard that some members of Wu-Tang might be there and I never miss an opportunity to jump start my rap career.

Sick lines, bra!

8:07 – 9:00 pm We are still standing in line and it’s killing us slowly. Apparently the Portland fire marshall took a liking to the party and decided to hang out and count heads. This was making it very difficult for Evo’s event overseers to turn a blind eye to capacity rules.

9:02 pm: Security comes up to Josh Dirksen and tells him,”You are going to have to wait in line like everybody else”, clearly having no idea who Josh is (and nor would he). It’s just peculiar to watch someone you consider a God get shit on by a man who looks like he has definitely tried crack once or twice… since this morning.

9:04 pm: After standing outside for what feels like an eternity, we make it through the gate, only to discover that….my fucking god there is another line. The outside parking lot is merely a facade. Sure, there’s food, beer, and porto-potties outside, but the REAL action is happening inside- on the other side of a whole new line.

9:07 pm: The night takes a huge turn for the better when we discover the bartenders have wine in a can on the menu. They don’t take my request seriously when I ask for seven, so I settle for one after counting backwards from six. Five? No. Four? No. I take my one wine can and cut the next line, positioning myself about five feet from the door, again, avoiding vexed glares.

9:10 pm: I get in and I immediately feel like a prisoner who has been released from jail, but has no idea what to do in the real world when he get’s there. I wander around aimlessly looking for drink tokens and familiar faces.

9:15 pm: There is a line for beer. This party is like an inception of lines. A line inside of a line, inside of a line, inside of a line…you get the idea.

10:00 pm: I spot Snowboarder Mag employee, Mike Yoshida in the selfie booth set up. He gestures me to jump in, so I do my best to make a duck face that will make a baby cry. It says ‘Selfie Station’ on the booth, and comes fully equipped with a shutter clicker (for optimal selfie execution), but I soon notice a guy who seems to be the one actually snapping the photos. I can’t help but wonder if he is just a random person who has decided to take this role upon himself because he has no friends there, or if this really is his job.

Check the Technique

10:30 pm: Though the Evo staff had been trying to keep it a secret, it becomes pretty widely known that the musical guest will be GZA. I work my way to the front of the crowd.

10:31-10:45 pm: I replay the scenario in my head a million times over where in GZA is rapping liquid swords, notices me at the front of the crowd, rapping along word-for-word, and swiftly pulls me up on stage. To anyone that was talking to me during this time- I wasn’t listening.

GZA is a name a lot of people who don’t like Wu-tang have a hard time saying. Probably because it sounds like “jizz”

11:00 pm: GZA takes the stage and ROCKS OUT with a backing band. I get a pang of fear though as I over-hear a couple of teenagers talking about how they are seeing Wu-Tang. As in, they think that the band members and GZA are the people who normally comprise the Wu-Tang Clan. I begin to worry about the future of humanity but decide it best to just bob along with my hand in the air while GZA pays tribute to Ol’ Dirty Bastard with ‘Shimmy Shimmy Ya’ (or was it ‘Brooklyn ZOO?’ I can’t remember).

12:00 am: Cobra Dogs opens their doors and familiar faces, Ted Borland and Alex Sherman start dishing out weenies to the hungry crowd. All is right in the world.

So Brandon Cocard, Cody Booth and Stan Walk into a bar….

12:07- 2:30 am: The party ensues and everyone drinks like the world is ending. I meet Brandon Cocard at a bar where he wipes the floor with Desiree and I in Pool.

3:00 am: Plaid Pantry will not sell the Catfish and I beer. Upset, we decide to give up and just walk back to the hotel.

3:30 am: We make it back to the hotel room and turn on all of the lights and the TV, only to promptly pass out. I fall asleep on the floor for no good reason because the room only has a large king size bed, and Chas ended up there first.

9:30 am: Wake up to the “DUN DUN” sound of ‘Law and Order: SVU’ pounding on the television. The lights are blinding- causing a searing pain in my immensely hung over head. We check out, grab all of our snowboard gear, and head up to Mount Hood to nurse a hangover the only way we know how.

Choice Photo Booth Photos:

 OG interns Joey and RJ!
Apparently this happened. I just found this photo. I don’t even know who these people are, but DAMN!
Dave Banks next to his one true love…Pizza.
This is Drone guy. He wore snow pants to a party and he brought his own drone. yes. He is cooler than you.

Were you at the party, and you stood in front of this camera? Check out

 password evoPDX

Never Not Portland Premiere Sept 20th


VG’s Last Ones Premiere July 24th in PDX


Street League IN REAL LIFE!!!


Skateboarding is kind of insane these days, and when Street League hit Portland, OR on July 14th, 2013 I went to witness it first hand. I wasn’t the only one. With Windells and High Cascade on in-between a mere hour and 15 minutes away, it was a who’s who of snowboarders in the stands. The Rose Quarter was also the place to be if you were a local pre-teen, wanted to see amazing skateboarding, wanted to witness a TV show in real life, or just were handed a voucher at Zumiez. Me, I like skateboarding, Jared had gotten us VIP access, and it was 15 minutes from my house. It seemed silly not to go.

First note. Nearly everyone we saw outside and walking up to the venue seemed to have vouchers, so I doubt many people paid for the honor of being there. I laughed as we passed a couple scalpers trying to sell tickets. Wrong event, buddy. Remember, this is a made for TV event and those seats better be full for the cameras.

OMG it’s Eric Koston. He has his own hashtag!

Ironically, the original reason I knew Street League was in Portland this year is because a few weeks ago I was skating Burnside, and some broads tried to hang a Street League banner in the park. The local drunks rushed over and told them, I’m sure very politely, to fuck off and they folded it up and left. But I had to laugh at the culture clash. I mean, it’s all skateboarding, right?

But back to today. Street League Portland was honestly some of the most amazing street skating I’ve ever seen in person. For the skaters involved, it’s also a great chance to cash in ($100,000 for the winner of each stop not to mention the shoe and sugar water endorsements.) But the whole thing was just… strange.

The kid next to me was really into the skateboarding (on his iPhone.)

As a spectator (I went in to the event not attempting to write a story or take photos like usual), my anxiety about the event came on pretty quickly. The seats were pre-filled with Nike branded P-rod posters and foam Monster hands (thank God cause I didn’t bring my own.) It screamed basketball, or peewee football, but not skateboarding to me. Throughout prelims and finals, enthusiasm was encouraged from the announcers and polished advertisements showed between runs. A few times they told us to make noise cause we were going to BE ON TV. It kind of felt like being trapped in a Generation Y marketing vortex, while attempting to follow the contest with the constant stimulation.


At some point, it dawned on me. As I sat under fake lightning, surrounded by blacked out seating sections, watching a Nike ad for the 10th time, midday on an incredible sunny Sunday in Oregon, where concrete skateparks are a dime a dozen. Me and several thousand of my closest friends just sitting inside here… watching. I could have gone skateboarding instead. Now that would have been fun.

Anyway, if you missed it IRL or live on TV, here’s the finals:

Drifting Decade Book Launch plus Epic Shred Trivia at Nemo

Join us as we welcome Swedish snowboard photographer Daniel Blom to Portland to celebrate the release of his 240 page photo book, Drifting Decade. The book is a product of 10 years documenting the most influential riders of our time. 20 select large prints will be on display with books on-hand; both will be available for purchase.

We also want to help you gear up for winter with a Trivia segment hosted by Yobeat. Teams of up to 6 will compete in 3 rounds of questions covering general snowboarding knowledge, history, and audio/visual challenges. The winning team will win 6 lift tickets to Mount Bachelor and gear from Bonfire, Airblaster, Nike Snowboarding, Pabst Blue Ribbon, GNU, Maple XO, and Poler.

Sign your team up on facebook:

November 16, 2012
6 — 10 PM
Trivia 8 — 8:30
1875 SE Belmont
Portland, OR 97214

Intern Austin’s Tour of Portland

Below is a condensed tour of the snowboard industry in Portland, OR. Brooke decided I needed to visit every snowboard related brand in the city as part of my internship in one day. It actually took two. Anyway, cool places, cool dudes and you should care because you probably helped pay for a portion of these offices when you bought a new setup last season.

Stop 1 – Bonfire/Salomon
Located right next to the Franz bakery — it always smells like bread or cinnamon. Both are good smells in my book. The office is really spacious, and they had free pizza when I went there. Just look for the biggest loaf of bread in Portland if you’re trying to find the place.

Stop 2 – Instrument
While not technically a snowboard brand, this design firm works with Nike and Salomon, among others. It’s actually just down the street from Bonfire/Salomon, so you get whiffs of the bread and cinnamon here too. The office looks like an old airplane hanger or something, and has two wooden tipis for “brainstorming.”

Stop 3 – Betty Rides
The Betty Rides office is in an actual house, located in N.E. Portland. It has a good-sized back patio, some wild artwork on the wall outside, and a basement photo studio. They also had free doughnuts. Check plus.

Stop 4 – Home School
This space is located on the top floor of an industrial building in North Portland. It has a few guitars and a half stack, as well as a neighboring tenant with a miniramp in his art studio. Thanks to tons of windows, the place is almost completely free of overhead lighting. Looks like a great place to attempt to work.

Stop 5 – Grenade
We actually got lost trying to find the Grenade HQ. It’s pretty far west of the city, and was definitely the most corporate of all the offices. Someone made some giant papier-mache gloves, which were sitting in the entrance, and of course, there were Danny Kass posters everywhere! Yaaayyy! Best part about the office had to be Terry the turtle.

Stop 6 – Airblaster
The Airblaster office is on the second floor of a big brick building. It’s easy to spot thanks to a big pterodactyl in the front window. The building itself feels a bit like an art gallery, and the office has a family home vibe to it. Group pictures on the walls, shag rugs, and old mismatched chairs. Cozy.

Stop 7 – Nemo
This huge space issimilar to the Instrument office, but more sectioned off, and most of the staff work around tables in the same room. You may recognize the photo studio as the location of some Robot Food scenes. They also have a kegerator and a ping pong table, two essential workplace items — seems more like a rage space than an office. Nice work, Nemo.

Stop 8 – Holden
Party Time Nate and co work in big exposed-brick-and-wood office, complete with a giant black and white mural of someone’s grandpa ripping it up on skis. The office has a very warm feeling to it, thanks to two Boston Terriers nipping at your feet upon arrival. I also noticed a full on black feather Native American headdress displayed on a manikin. Hoping to see that in the catalog next year.

Stop 9 – Atmosphere
This place is huge. I maybe saw half of it. The owner kept leading us through a never-ending series of doors, all leading to a room bigger than the next. A cool space for sure.

Stop 10 – Poler
Located right down the street from Burnside skate park. The office has a massaging chair for those tense days, as well as some fur-topped stumps for additional seating. It’s a small operation over there, and the Poler guys seem to be having a great time with it. Camp vibes all the way.

Limited Edition Atmosphere Boards

Atmosphere are doing some limited edition snowboards. Here’s the word:

“Each one is individually hand-numbered. We are only offering them by phone or in our new store on the 3rd floor of 800 SE Hawthorne Blvd. Portland Oregon 97214. Our team has been shredding them hard all summer and the results are in. America! Call now.”

The Videograss World Premiere

Premiere season is about to kick off, which means a lot of stress for me about people not knowing the difference between premiere and premier, but also, friends and epic boarding on the big screen! Videograss is kicking things off right with a double header of both its flicks at the Bagdad Theater in Portland on Aug. 12 so be there! Word is Nick Lipton may even make an appearance, so if you’ve been waiting to kick his ass, this may be your best chance!

Videograss Presents, Shoot The Moon and Retrospect
Friday August 12, 2011
Bagdad Theater and Pub
Doors open at 7:30pm
Dinner and drinks will be served
More information at

CRJT Finals this Friday in PDX

Break out your raincoats and umbrellas cause the weather is looking very Portland-y for the finals of the Campus Rail Jam tour this Friday. A little rain never killed no one though, so if you like watching college kids get broke off on snowboards while you stand around, you’ll definitely want to be there.