Ian Ruhter’s Last Call

You guys, Ian Ruhter used to shoot snowboard photos. Look at him now!

Ian Ruhter’s American Dream

The American Dream video is based on the fear of success, this thought is extremely powerful, fear has the ability to cripple us from pursuing our dreams. The moment I embraced my dreams it was as if the universe had drawn people to help us and share their stories. Our goal is to tell the stories of the people who live in America. Your support is the driving force behind our project. We could not have done this without you. We have made it this far because you shared and supported us through our social networking sites. We were able to connect with the people in this film because of the internet. Every time you share or like this project it brings us one step closer to photographing your town, people you know, possibly even you.

Become a part of our journey;

Foursquare’s Version of the Process

It’s a wicked bummer when you spend all this time coming up with a great idea and then some other brand comes out and drops something eerily similar like the day before you. But don’t confuse the Foursquare process with the 686 process, cause this one is way artsier and actually not about how the clothes are made at all. Instead, it’s more of a badass photo project by Ian Ruhter with some snowboarding thrown in. Check out parts 1 and 2 right here, right now.

Part 1: Andreas Wiig

Part 2: Alek Oestreng

Foursquare’s 2012 website is now live, complete with this season’s all-new outerwear and softgoods collections. Coinciding with this year’s launch is also the release of The Wetplate Project — a pioneering photographic journey into snowboarding featuring first of its kind action imagery and a corresponding video project that is sure to impress.

“This was a project that was going to defy all the rules, the same way snowboarding started,” says Wetplate Photographer Ian Ruhter. “I was determined and set out to do what was deemed the impossible.” The process of making a Wetplate Collodion photo has to be done on location, which requires a makeshift laboratory. Each image is then created by mixing Collodion, iodizes, bromides, ether, alcohol, silver nitrate, ferrous sulfate, and acids while applying them to a metal or glass plate. The final product is a one-of-a-kind original that cannot be matched by any other photographic process of our day.

Be sure to check out “The Process” featuring Andreas Wiig, the first of five videos showcasing The Wetplate Project, and stay tuned for more. In addition, if you “Like” this video on the site, you will automatically be entered to win a Foursquare hoodie and beanie. To check the details and ultimately find out who wins, go to

For more on The Wetplate Project, plus the latest on this year’s team — Peter Line, Pat Moore, Andreas Wiig, Cameron Pierce and Alek Ostreng — go to