Believe it or not, we’ve done over 400 Hump Day interviews. Up and comers, legends, industry dudes, Olympians and even those with day jobs have been profiled every Wednesday since 2008. Since it’s the final hump day of 2015, what better time to take a break and reflect on the stand outs from this year? From starting brands and shops to nurturing careers, we ask the hard questions and occasionally get some serious answers. Based loosely on views as well as our own memories and gut feelings, here’s a look back at the best of the year that was.
I feel like we had ownership of a slice of it, you know? And, yes, to me, I was like, “this is our time. Let’s take advantage of this moment.” These times that we have, we have to use them to the best of our ability and enjoy life to the very best. We gave it our all, you know? Beyond that, I think that’s what it is: we’re all given a time to shine and we need to embrace it.
It’s not just a search for Baby Jesus. We can still look for him, but you just want to have some diversity when it comes to brands or the media. Close to 50% of snowboarders are over 25. I mean, that’s a big fucking number. Everyone’s always like, it’s such a young man’s sport. The only people who pay attention to what goes online are people in the industry and other than that, maybe 2-3% of the general snowboarding population goes online to watch those videos. It’s a really small segment that everyone markets to, and most of those people get hooked up anyway. I think the industry is growing up a little bit, ya know.
In snowboarding it’s like, oh you do contests? That’s whack. But who cares what I do. I’m snowboarding and that’s all I care about. If you just ride rails in the city – sweet. If you just wanna go up to Snowbird and do laps all day, that’s cool! You’re snowboarding. There’s no right or wrong way. Style is subjective, that’s in the eye of the beholder. There are people who’s style I’m not a fan of, but I’m not one to say you have whack style or you have good style. It’s not up to me. I’m not the one voice above all, no one is. That’s what’s so annoying to me is why do people hate on how other people wanna snowboard? Why do you hate on someone because they want to do contests or double corks. Why is there so much hate?
I get so harshed for partying. I don’t get it! We all party! God, the cover of that 32 movie was Dylan Alito puking. We aren’t doing anything that sloppy. Why can’t girls party?! I mean they all do but we aren’t allowed to show it?? Why? It’s fun. It’s really fun. I have a lot of priceless stories and memories of partying with my friends. When I edit I like to show those good times. They make me smile. I meet a lot of good people while partying. It’s a douche bag male run world and women are supposed to be clean lil virgins for the boys. Grow the fuck up, bros. It’s not offensive, it’s fun. I don’t drink or get high while snowboarding. Apres, dawg. If you get worked up over a flipping Too Hard edit your life must really suck and you should go have some fun. But yeah sponsors are always saying wack noise like “can’t help you out cuz your image is too risky.” Guarantee no dude is hearing weak stuff like that. If you ask me they should be shut’n the hell up and enjoying the show.
…don’t think so.
The one thing about Tite is I want it to work out to still be in snowboarding, and snowboard, and have it make sense for me to be snowboarding. If I shred a bunch, that’s one more reason to support the brand. If you know the behind the scenes of it you know what’s up. At the Agenda Trade Show in New York people were stoked on it, but I didn’t have to tell them that I have this crazy snowboard team, and they don’t have to know that I’m a pro snowboarder or care what I look like snowboarding. They were just down with the logo and the brand. Snowboarding didn’t have to sell it. But then in the inside world, in the snowboard industry, I feel like people are more likely to want to represent or support your brand if it’s going back into you actually snowboarding, not partying. Like [they’ll support it] if it’s gonna allow me to keep snowboarding. Before, I did have this party image where if I had started a brand back then, people would have been like ‘oh yeah, let’s fucking support that brand so Deadlung can just party his life away.’ It’s like, no, that’s not what it’s going towards now. Tite isn’t going towards drugs and bar tabs and shit, it’s gonna go towards me going snowboarding cause thats all I really care about. Like supporting Tite is promoting a healthy lifestyle for me, and will bring hella nollies in the future.
I knew that was the type of train he would want to catch, cause you don’t just wind up in the middle of nowhere, it’ll take you all the way there. So I ran up and I started getting all excited. I packed my sleeping bag, put my pants and hoodie on and just freakin went. It was a full moon, the super moon actually, so like a huge bright sky. I get on the train, and it’s pretty much like a semi truck trailer on top of a train. I crawled in there lay down so I’m hidden behind these tires, and all the sudden it just starts making a wooshing noise, which are like the brakes airing out. Then it starts cruising, past the train station, past all the employees, and we’re picking up speed and I’m just like all by myself. I got a decent little buzz from when I was looking around for Hillbilly and I ran into some friends and had a few beers and so now I’m just on another planet it feels like. I’m just on a freight train for the first time by myself, no idea where I’m doing or what’s gonna happen. I’m just off into the unknown, you know?
I watched Johnny Lazz’s edit today and I was like, “damn, I fuckin suck at snowboarding compared to this kid.” But pretty much all of his shit is in the park. He rides the park all year. So, I can’t compare myself to that because I don’t really ride park. Louif [Paradis] is my favorite snowboarder at the moment. He reinvents himself like every year, constantly changing. And he’s a humble dude. He doesn’t talk a lot. Low-key. He does his thing and helps his homies out. That’s what I respect. Not the kids who wanna be a fuckin actor.
It’s cool, but a bit of my ego was there, and it’s tough to deal with. I tried to never be this guy who was like, “oh I’m a badass snowboarder, you guys are wack.” But there’s a part of me that’s like, “oh cool, I won the X Games, now can I get you some bread and some water?” And you kind of feel like, oh now they look at snowboarders like snowboarding isn’t a real career because look where it gets you in the long run. I felt like I was a bad example of snowboarding at that point and it hurt my heart a little bit to feel like that.
Actually no, that was mostly cause the misses there was getting a face tat. You gotta be careful when you drink and say what you’re gonna do. If you’re gonna do what you say, you might as well, so I kinda put myself into that. But I couldn’t let the misses have a face tat or more tattoos than me. We both got both sides of our necks done. I just got a new one on my temple too.