Posts

WINNER! Cam Pierce’s Full Kit

camgiveawaymain

 

CONGRATULATIONS TO JAMES DAUGHERTY OF SEATTLE, WASHINGTON. YOUR GEAR WILL BE MAILED OUT ASAP!

 

                                                                                                                                                   

This is a big one. We’re giving away a board from Endeavor, head-to-toe 686 gear, Airhole facemasks, and a box of Yobeat gear. Here’s what you have to do.

Watch Cam’s part in The Brighton Perspective. It’s the giant video right above this. Email what his last trick is to [email protected] We’ll randomly pick a winner next week.

INCLUDE YOUR BOARD SIZE, OUTERWEAR SIZE, AND MAILING ADDRESS WITH YOUR ANSWER OR YOU WILL BE DISQUALIFIED. 

 

686 x New Balance Boots- Winner!

Our winner is Austin Catevenis from Edgewater, Maryland. Congrats, Austin! Your boots are on the way.

686 Outerwear has teamed up with New Balance to create arguably the most comfortable pair of boots we’ve ever tried on.  And as you can see, they’re damn good lookin’ too.  

686 x Fallen

686 know skateboarding is and always will be cooler than snowboarding, so they decided to do something about it. Put skateboard shit in their line! But seriously, this collab is probably one of our favorites of the year.

The DIY ethos in skateboarding led to the foundation of 686 in snowboarding. Today, a lot might have changed, but the respect for skating is still prominent in everything we do at 686. Jamie Thomas and the crew at Fallen continually drive independent passion back into the skateboarding culture, and are we pleased to be working with Fallen for the 2011-2012 season. The highly anticipated partnership is hitting stores right now, so please enjoy a preview of the collection below and also an in-depth interview with Blackbox and Fallen Founder, Jamie Thomas, as well as 686 President and Creative Director, Michael Akira West. The 686 X Fallen collection can be purchased online at www.686.com or through one of our retailers at http://686.com/where-to-buy/retail-store-locator

The Process of 686

These things don’t make themselves, ya know.

Have you ever put on your 686 jacket and wondered how the pattern was made or what the original sketch looked like? Or maybe how it was sewn and how all the parts like zippers, snaps and liners came together? We thought it was time to let you know what goes into each garment, so we created “The Process”, a new in-depth video showcasing the creation of our pieces from start to finish. Cutting, sewing, computer drawings and original sketches, packaging, shipping — you get to see all the components for the first time in our almost 20 year history.

www.686.com

Hump Day Transitions with Pat McCarthy

All you really is all you need to know about Pat is he slays Northwest pow and his propensity for good times causes communicable laughter for anyone around him. With more guys like him working in the industry, it is safe to say that the future of snowboarding is in good hands. And with a nickname like “McBarfy” it’s also a safe bet that in those hands will be a stiff Irish whiskey drink too. By the way, if you haven’t seen the Wildcard Movies production Saturday Night Ride from last year, you’re blowing it.

Hi Pat. Did the winter months treat you well?

My winter was really good. I spent most of it in Washington. I went to Pemberton, Revelstoke and to Superpark. But the majority of my winter I spent in Steven’s Pass and Baker filming and embracing snowboarding a lot. We had a really good winter here so you didn’t really have to leave. It’s nice to stay in your own bed and get lots of powder days.

What film project were you working on?

We ended up doing a deal with Fuel TV where we’re going to do a pilot episode and a full season of 12 shows.

Who is “we”?

Wildcard Productions. One of the things we did this year, which was interesting and different, one of our good buddies is a helicopter pilot now, so we took the doors off [of the helicopter] and our buddy harnessed [our filmer] in and we went up on Baker proper. It’s the south side of Baker, this secret snowmobile zone. Up there were did a bunch of heli follow cams off of backcountry jumps. We pushed the level a lot and I think Fuel will be excited to see that stuff.


Wish you were here. Photo courtesy 686

Is a helicopter now a necessity for filming a progressive, “top of the game” video part these days?

I think that a video part should be a reflection of that person and how they like to ride. When a rider likes to hit urban stuff all year it’s not like he is going to be able to get in the heli and make that happen. He might start out by hitting jumps at the mountain or sledding. It’s all about what type of rider each person is.

Who is in your crew in Baker?

I like to ride with just whoever is at Baker. I’ve made a big effort to try to get away from the whole “crews” thing because that is what my whole life was like for ten years. It’s really cool to take a step back from that, in my opinion. Just realize we’re all snowboarding and we’re all loving being at the mountain. I rode with Scotty Whitlake and Bryan Fox for their new movie and I went on a trip with Jake Blauvelt for his Naturally episodes up in Pemberton. Just ride with whoever makes you stoked on snowboarding in the moment, rather than being so pigeon holed in what the “crew” is this year. It’s nice to detach from that and ride with who ever you want to. The people I love are the people I want to share snowboarding with. I think my crew is anybody I like snowboarding and hanging out with.

What’s going on with you and 686?

They wanted to do a team trip and they wanted me to help put it on. What I said was, why don’t you let me put the whole thing on from top to bottom and then when it’s over if everybody is stoked on how it turned out, we’ll go from there? My contract was up, so it was the perfect time to step in and help give them a voice. They have been super good to me, very supportive and helped me a lot in my life. I think it’s just time. The role with 686 as Team Manager is to hopefully bring a youthful group of riders on who all have a great mindset about enjoying snowboarding and doing it for the right reasons. I want to be their voice.


Can your team manager do this? Photo courtesy 686

Are you still a rider for 686?

Yes.

So you’re also TM?

I look at it as the marketer in the field. I’m going out — I snowboarded today, I’m snowboarding tomorrow, and I am going to snowboard the next day. I’m out there watching the other riders and finding out who I think is the best person to move forward with.

Is it nice to be somewhat freed of your obligations as a rider as you’re transitioning into the TM position?

Yeah I think I’ve been on a slow transition from that. It basically came down to a mental thing for me to keep up with some of the heavier crews out there. When you’re filming a legit video part, it costs A LOT of money. To run your sled everyday, feed yourself, your sled, your trucks, you know, all the different things. It costs money. When Option Snowboards went under that was a huge part of my support. It wasn’t the biggest deal because I love snowboarding and the Northwest, but one thing I was realizing was, that when you’re not compensated as properly [as you should be] you have a tendency to stick around the house more.

What is the best thing about not being a full-time rider?

My body actually has time to heal up and get healthy before I ride again.


Baker is the best. Photo courtesy 686

Who’s on the come up that you’re excited about?

On our team, Forest Bailey is probably my favorite. He has great style and does amazing tricks. He handles himself so good in the streets but what blew my mind is that he slayed it in the backcountry when I brought him out there. He always keeps such a positive attitude and is easy going. Those are the type of people I am looking for. I don’t want anyone that wants the super nice hotel room. I’m trying to get a lot of core riders who tear it up to be a part of the brand.

It makes me very happy to see someone like you, who loves snowboarding so much, grow into a job in the industry.

One way I like to put it, is that the guy that is down to crash in a sleeping bag in the corner of the room to get up for that early powder day, those are the type of human beings we need in snowboarding now. We need people that eat, breathe and die snowboarding. You should not have a problem waking up early to get that sick powder day. It won’t change and the industry can’t ever take that away from you. As long as snowboard companies employ a handful of people who love snowboarding and they believe in the riders, that’s what’s important. What’s really important to me now after everything is that talk is cheap. Riders that get support, fiscal support, are what a good company is.

Sounds like you’re living the dream.

A full blown pro career was my biggest dream come true and now to work in the industry — I just want to remember each little step of the way from when I was a camper to being pro. When I’m up here working at High Cascade — you have to remember that every little kid has the same hopes and dreams that you probably had at one state — if you can inspire and give them some sort of positive thing, that’s what’s up.


Myspace angle!

What do you think is more important- having an MBA in marketing or having the experience of being a rider for ten years?

I have to 100% say, having actually gotten my college degree, that you can’t gain anything more from a degree than you can from being in the industry for the time you have. I think degrees are pointless in the snowboard industry. Not to be negative about it, because I totally back education in every way shape or form, but to be in the industry you need to know a lot of different things that they can’t teach you there. To know the difference between a cab double cork and a normal double cork, or a 7 and a switch backside 7 is so essential. It’s so important to be a true core snowboarder from the start- someone that only cares about trying to get up there for the early chair on the pow day and enjoy snowboarding for what it is and not what it has become. I’ve been snowboarding for 21 years, which is scary to say to myself but it’s always been the same thing — when I get to the mountain I have butterflies in my stomach and I ride all day. My dad is a superintendant and he would say, “Now make sure when you go to your sales meeting that you don’t drink any beer or take part in any…” And I’d be like Dad, if you went to these things you’d understand these people want to have a good time, make money and do their thing. I think that’s what snowboarding is about.

You seem very positive about the industry. Is there anything you don’t like about it?

The only negative thing that I see right now, that I think is so ridiculously heinous, is the web talk- Internet comment blogs. All you sixth graders at home, sitting there with your Mom’s password sending stupid messages — snowboarding is meant to be positive. It was created to let people enjoy themselves and what all the contest riders are doing with all the crazy double corks — it’s straight up bad ass. In the halfpipe it’s even better. The way it’s going, progressively speaking, is so awesome. As far as the blogs and everything online, people should try to be a little more stoked that they’re a part of this movement and quit wasting time blogging about nothing and hating on something that you could never do or you don’t care about. It’s more about embracing and being appreciative of what everybody is doing, all the guys in the X Games down to the big mountain riders. We need to make sure we respect everything that everyone is doing because it takes a lot of heart to pull it off.

Hopefully this incites a comment riot right now.

Yeah I know, hopefully they’ll hate.

I heard you went all “Deadliest Catch” up in Alaska?

I got the opportunity to go to Bristol Bay salmon fishing this summer for two weeks. It was an eye opening experience and getting out there in nature and seeing some crazy places in Alaska was good. I had a blast and got my sea legs. It was just something that I have always wanted to do and when the opportunity came I took it. Good times from the “Lani Kai” Triston, Nick and Teva!

Wow, you’re very manly.

It made me appreciate even the TM job, because you’re making money and you don’t have to die. I was happy to make it through such a savage journey. The whole time I was there I was just in full-blown attack mode. You’re on a boat and there’s rain sideways, 15-foot swell, you’re cold as fuck, you’re scared, and you’re just trying to survive. Today, when I was bombing up on the mountain, with my campers I was like “dude let’s have a great day today” and the kids were cold and bumming. That’s our problem right now; we’re making them too soft.

The word in Gov’y is that you tried a double cork before anyone else?

I guess only Bogie, Burtner and I know that one for sure.

Did you ride away?

No, I came close and wheelied out. I was going off the jump just chucking doubles and everybody was like, “What the fuck!” I was up there so jacked up. [Laughs]. I’m willing to die for this shit! It’s irrelevant now- it’s sick how good people are now.

True or False. You hate rails.

True. [Laughs]

Do you want to list any sponsors?

No, I’m good. I’m not going to support anybody. I’ve made my time with snowboarding but I’m not sitting here trying to nitpick through it anymore.

That’s the best answer to the sponsor question ever. How did you end up as a stand in coach for High Cascade this summer?

I was cruising down here to do the Pow Gloves Parksy and Slush golf/ snowboard contest. I actually got third place, no big deal. But then you know… A-Rob and J-Rob are extremely good friends of mine. I rode this year with Aaron Robinson more than I ever have in my life and I love him. He was the most positive and cool person ever and rode the mountain like no other. He had the most positive energy and snowboarding with him was the biggest treat. The Robinson brothers in general are two of the best people you could ever be around. I came down and the call was random, but I kind of think God has his ways. I feel very fortunate to help J-Rob through this. As for A-Rob, I still can’t believe it happened and I don’t think I’ve let it set in. I couldn’t have met a more amazing human being in my time. I definitely was pumped that I got to share my last year and it was fortunate I got 20-30 days riding with A-Rob. I’ve hardly seen anyone ride with as much fineness and style terrorizing the mountain and always super happy. A-Rob, rest in peace. He lives forever riding through all of us.

686 x Huf x New Balance

Holy eBay resale value! If you can get your hands on one of the 40 pairs of these in existence, you will be stoked. They also look pretty cool. All the info and some pictures:

Read more

686’s Fall Lookbook Out Now

686 put together this little commercial for it’s Fall 2010 Look Book entitled “Crossing Terrains.” It may be a bit artsy and cerebral, but it made us slightly more interested when we read this:

686 is pleased to share with you the Look Book and video for Fall 2010, “Crossing Terrains” by Rivaled Media. More information about the featured products seen in the photos and video can be found on the home page of www.686.com as well as the retail locations of where to purchase the items showcased.

Of course, we couldn’t actually find the Look Book on the 686 Homepage , but we’re sure it will be there soon.