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SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more…

SIA 2011 DAY 2: Back for More

Unlike miniramps at skate tradeshows, it's easy to drop in on the session at the Salomon booth. All the snowboarders are busy taking photos with their phones. Day two of SIA 2011 happened and it was a lot like day one. New products,…