Goin’ hard for the gram. Photo: Karelia Forlenza
When we spoke the other day, you expressed a lot of frustration about how the industry functions sometimes. Care to expand on that?
Well this will sure get the comment section stirring. Keyboard Warrior Trolls forming like Voltron…You run into a lot of things going down the road to be a “snowboarder.” Lots of ups and downs. Snowboarding, whether in the industry or not, can be frustrating. Different things happen and it’s definitely a bummer, but stuff happens and you gotta roll with the punches. The biggest thing with me is loyalty and doing what I can to meet expectations for my sponsors and keeping them happy and satisfied, so that in return, they help me out. It’s not a one way deal.
My other thing was trying to help out the people who don’t have that foot in the door, who want to be in the industry, and can bring some new ideas to media or brands. But that’s also where it backfired for me as well and still currently is. Some people aren’t cool with the coaching, or sponsors that make you do certain things, or contests. My biggest issue is disrespect through the industry and people outside the industry. Backstabbing is a bummer, especially when you bust your ass a whole season, staying dedicated only to be cold shouldered, talked about behind your back, or have your post deleted online by people who are supposed to be supporting you. Not being invited to shoots, or even showing up to a contest and no one says a word to you.
There is so much HATE that is going through snowboarding and there shouldn’t be. We are all supposed to be out here wanting the same thing and that’s just to snowboard for as long as we can because it’s fun. But for me that can’t happen anymore. I feel my name attached to anything is bad news and people/brands avoid it, or are embarrassed by it. So many people dislike me, say I suck, say I’m a kook, all because of the “way I ride a snowboard.” Like, think about that real quick. People take the time and effort to run their mouth about how I ride a piece of wood down on mountain on snow? That just sounds so stupid. Hell, I hope people don’t start hating on Yobeat for even taking the time to have my name even involved. Sorry if you guys receive any hate comments!
What can snowboarding do to fix some of the things you just discussed?
I’m not really sure if snowboarding can fix any of it. The people involved should really take a step back and take a look around and see what’s going on. Yeah there are plenty of kids out there that rip, but there are only a few that will actually go the extra distance to accomplish not just the riding, but loads of other ways to benefit the brand. That needs to be recognized. Nonetheless, people should see that I’ve been around for a while, I’m not new to this. If you want what I have, learn something. I have a lot of experience in this industry.