If you missed part one of our 2016 SIA post, check it out here. The walk around the show continues with more brands and more products. Check it out below.
White is really in. #isitart?
Innovation is everywhere
Know your audience.
Joel Cline sums up the SIA experience.
Thanks to Pabst Blue Ribbon for supplying the Yobeat, Spring Break, Dang Shades Party Suite with fluids!
The Hyatt Lobby bar had all the $7.02 beer you could drink.
Now’s line of bindings continued to get refined, most notably with the introduction of a kingpin-like feature that allows riders to easily swap the bindings from one baseplate to another. Base plates will be available separately, so you can have baseplates mounted to your quiver, and easily swap bindings between boards.
Rome’s 2016 line focusses on refining its binding and boot line. They’ve integrating Vibram rubber into some of their boot soles and created some lighter, stronger additions to the binding line. The Libertine boots and DOD bindings are looking sick this year. Going along with this year’s powder influence at the show, Rome also brought out some cool looking new powder boards.
Despite her small stature, Yawgoon Mary Rand is quickly becoming one of the biggest names in snowboarding.
With a focus on technical, slick looking base, mid and outer layers. You won’t find any cartoon patterns here, just a simple Northwest aesthetic.
Flux had the fishing element covered with its John Jackson binding, as well as the 90s punk rock element with a NOFX collab.
After a couple years of hiatus in the US, Sessions was back with new outerwear, still under the oversight of founder Joel Gomez, along with new Brand Manager / coffee enthusiast Nick Visconti.
Despite new ownership and a couple years of “Bonfire is getting killed off” rumors, they were back swinging with a new line of technically focussed men’s and women’s outerwear.
Dakine are continuing to release some bitchin’ Peter Line designed outerwear, and as usual had some kick-ass travel bags and gloves/ mittens for the upcoming season. They also brought out a pretty sick insulated cooler that utilizes a basic five-gallon bucket you’ll find at any home improvement store. Just slip the fold away cooler over the bucket and you’ve got yourself an insulated, easy to carry transport device with a working man’s aesthetic. Park builders rejoice.
2016/17 will be Arbor’s first year releasing bindings. Aesthetically they look awesome, and they’ve integrated wires into their straps, which allow them to fold over with great flexibility and strength. Venice based Arbor also put out a Craig Stecyk designed board graphic, giving a huge nod to the brand’s Z-boys geographic proximity.
https://yobeat.com/wp-content/uploads/2016/02/DSC5675.jpg7331100Sassy Cathttps://yobeat.com/wp-content/uploads/2017/12/logo-2.pngSassy Cat2016-02-01 17:14:522017-09-19 14:43:13SIA Snow Show 2016 (part two of two)