SIA Snow Show 2016 (part two of two)

If you missed part one of our 2016 SIA post, check it out here. The walk around the show continues with more brands and more products. Check it out below.

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White is really in. #isitart?

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Innovation is everywhere

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Know your audience. 

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Joel Cline sums up the SIA experience.

partyloungeThanks to Pabst Blue Ribbon for supplying the Yobeat, Spring Break, Dang Shades Party Suite with fluids!

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The Hyatt Lobby bar had all the $7.02 beer you could drink.

Now

Now’s line of bindings continued to get refined, most notably with the introduction of a kingpin-like feature that allows riders to easily swap the bindings from one baseplate to another. Base plates will be available separately, so you can have baseplates mounted to your quiver, and easily swap bindings between boards.

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Rome

Rome’s 2016 line focusses on refining its binding and boot line. They’ve integrating Vibram rubber into some of their boot soles and created some lighter, stronger additions to the binding line. The Libertine boots and DOD bindings are looking sick this year. Going along with this year’s powder influence at the show, Rome also brought out some cool looking new powder boards.

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Homeschool

With a focus on technical, slick looking base, mid and outer layers. You won’t find any cartoon patterns here, just a simple Northwest aesthetic.
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Flux

Flux had the fishing element covered with its John Jackson binding, as well as the 90s punk rock element with a NOFX collab.

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Sessions

After a couple years of hiatus in the US, Sessions was back with new outerwear, still under the oversight of founder Joel Gomez, along with new Brand Manager / coffee enthusiast Nick Visconti.

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Bonfire

Despite new ownership and a couple years of  “Bonfire is getting killed off” rumors, they were back swinging with a new line of technically focussed men’s and women’s outerwear.

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Dakine

Dakine are continuing to release some bitchin’ Peter Line designed outerwear, and as usual had some kick-ass travel bags and gloves/ mittens for the upcoming season. They also brought out a pretty sick insulated cooler that utilizes a basic five-gallon bucket you’ll find at any home improvement store. Just slip the fold away cooler over the bucket and you’ve got yourself an insulated, easy to carry transport device with a working man’s aesthetic. Park builders rejoice.

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Arbor

2016/17 will be Arbor’s first year releasing bindings. Aesthetically they look awesome, and they’ve integrated wires into their straps, which allow them to fold over with great flexibility and strength. Venice based Arbor also put out a Craig Stecyk designed board graphic, giving a huge nod to the brand’s Z-boys geographic proximity.

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Did you miss part one? Check it out here

  • East

    I thought arbor and flux where owned by the same peoples?

    • fish

      I Though the same

  • poop

    Visconti is the truth and Dirty Joel tries too hard.

  • Thisisn’tpublic

    So you really didn’t even mention Sextons new brand?

    • Big Baby Jesus

      Is Public being run out of Stepchild?

      I looked at their catalog and I was disappointed to not see anything tech wise that would differentiate their boards from other brands. Really liking their aesthetics but would like to handle a baked in person.

      • thisispublic

        PUBLIC is run out of Ultimate distribution. Ultimate distributes a number of awesome brands like howl, crab grab, and stepchild. PUBLIC is separate from stepchild. More info on the tech side of things will be available soon. thanks

        • Big Baby Jesus

          Fuck yes, looking forward to seeing what’s up your sleeves. you guys are going to do awesome things. Thanks for the reply. I’m now your number one fan 😉 <3

      • Everyoneandtheirmomaremakingpowboards

        In fact they are differentiating their brand from others by not hopping on the pow/asym/any other bullshit shape bandwagon.

    • thisispublic

      Thanks for the support !

      • Chet steadman

        Whats up joe?!!!

    • basshole

      they make (seemingly) standard true twin park boards and have the most annoying instagram feed of all time. i was really excited when i first heard about it, but so far they haven’t shown any selling points besides “look, we were started by sexton and mathes! that’s enough for you to spend $400 on, right?”

      • thisispublic

        what more would you like to know, as far as selling points? Sorry if the instagram annoys you, but I think its fun and looks cool haha no real other reason than that. The company hasnt been around for that long. We are still figuring out this whole selling boards thing, thanks for the support !

  • TAJ BURROW

    2016 GEAR IS SOOOOOOOOOOOO MUCH BETTER THAN THE STUFF FROM THE 90S ……. NOT EVEN THE SAME SPORT ! SO GRATEFULL FOR THE NEW GEAR ….. DOPES THAT THINK 90S SHIT IS THE SAME ARE DINOS ON CRACK …..

  • CHUBS

    TRUE, there are old thinkers that really believe 90s gear is just as good AS 2016 ….to FUNY !

  • ass-man

    SNOWBOARD SHIT FROM THE 90S SUCKS BALLS ………..

  • Shaun Bon Jovi

    NoFX bindings on a Dinos Will Die would be just too perfect.

    • Meh

      Thatd be pretty kooky imo

  • kenny splatenzondfer

    sexton ? [ new shit rules ]

  • kittenpuncher

    those arbor bindings look like a plastic pile of shit.

  • Has anyone here

    Seen Peter line ride a snowskate?

  • Those Arbor bindings remind me of the bindings that were out in the late 90s, plastic and chunky pads which equals shit. After using Union for a while it’s gonna be hard for me to switch.

  • jdf

    equipment now is much better except for ortovox that shit was next lev