Shaun White Joins Mammoth Resorts Ownership

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Mammoth Lakes, Calif. – Action sports icon Shaun White is returning to his childhood stomping grounds with the deed in his hand. In a deal announced today, White has joined the Mammoth Resorts’ ownership team as an investor, with an immediate focus on Big Bear Mountain Resorts.

“It’s amazing that I’m now an owner of the mountain where I grew up riding,” said White. “As an owner I’ll be able to make changes and shape the future of the mountain and how people enjoy it–whether they’re beginners or professionals.”

White’s presence will be felt everywhere from the boardroom to the halfpipe. As a brand builder, White has helped usher action sports crossover into the mainstream with Air +Style, blending winter sports, live music, culture and art. For 2016 the international snowboard series will see events in Innsbruck, Beijing, Los Angeles and Mammoth Mountain, with Mammoth Resorts helping produce the event as part of the partnership.

“Shaun’s drive to push the envelope athletically is mirrored by his business savvy as an entrepreneur, demonstrated by the success of his apparel line and Air + Style,” said Erik Forsell, Mammoth Resorts’ Chief Marketing Officer. “Over the last year we acquired two mountains, introduced the Cali4nia Pass, and brought Shaun into the fold. Every one of these moves mean more benefits for our skiers and riders.”

White’s input will also extend to Mammoth Mountain and Big Bear Mountain Resorts’ on-snow experience, which includes the top two terrain parks in the country. In the coming months, Mammoth Resorts and White are expected to announce several updates including  Shaun’s vision for new resort offerings, events and terrain park enhancements.

For more on the announcement visit www.mammothresorts.com/shaunwhite.

16 replies
  1. that guy
    that guy says:

    there are definitely plenty of people, much more kookier than shaun who already have a say in ski resorts. so i see this as a good thing actually

  2. HARRY remassendorfer
    HARRY remassendorfer says:

    NICE $$$$ , GOOD THINGS happen to bad asses that throw down BIG in THE PIPE .. FUCK warm + fuzzy banked fun races…

  3. LICKME
    LICKME says:

    “SNOWBOARDING IS ABOUT HAVING FUN ” SHAUN WHITE IS HAVING THE MOST FUN , —RUN TOWARDS CONTESTS NOT AWAY FROM THEM ……

  4. Aileen
    Aileen says:

    A música é boa, mais ele é dilceipsnte cantando isso o torna sucesso (:até hoje só ouvi essa música dele por causa da novela, eu gostei mais ele canta mal (:

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