2015 is almost in our rearview mirror and what a year it has been. Canadians elected a snowboarder to run their country. Europe has a major refugee crisis and you can’t breathe the air in China. Terrorism and mass shootings abound. The weather is fucked. No, really fucked. But enough about the real world. What about snowboarding? Given the seasonal nature of the sport, the end of one calendar year and the start of another happens to fall in the middle of the season. This can make our human desire to recap events a challenge – does anyone even remember last season at this point? But technical difficulties aside, we at Yobeat have scratched our rusty brains and done some google searches to bring you this recap of the MOST RELEVANT and lit things to happen to snowboarding in the past 12 months – and most are a little more uplifting than the real world.
Global Ams Take Over
2015 may go down in history as the year pro snowboarding became a thing of the past, replaced with the much more cost-effective global am program. Sure, there are still a few people raking it in, but these days the real goal is global am status – free travel, free boards and maybe even a spot in a REAL movie. Dare to dream kids, dare to dream.
Dudes snowboarding will always just be dudes snowboarding. But girls snowboarding? Now that’s something. When the Too Hard crew was featured on Vice in a multi-part series, some groaned, many celebrated, and everyone got a little bit excited. Whether you believe in girl power or not, Full Moon films successfully crowdsourced the shit out of their project, Jetpack and Outta the Kitchen got together to make movie magic, and even Lucas Huffman is working on a feature film about the wild world of women’s snowboarding.
Burton Blow Out
Where to start with this one. Snowboarding’s industry leader, Burton had quite the year. Jake got sick and those left in charge went a bit buck wild. The cut the Knowbuddy program, collaborated with 30 brands that have NOTHING to do with snowboarding, and despite a colorful letter and passionate response from the public, it seems nothing will derail the strange track the big B is on. Whatever.
Capita’s Mothership is Alive
Meanwhile, in Austria, the brands that still give a fuck about snowboarding have joined forces to open a state-of-the-art, zero emission snowboard factory with it’s own testing facility and the most advanced snowboard construction abilities in the world. So, snowboarding ain’t dead yet, and doesn’t look like it will be anytime soon.
We’re not just talking about the few Canadians of color (Dillon Ojo, Kody Williams) but this year may go down as the most diverse in snowboarding yet. Enter Mamba, Brolin Mawejje – a snowboarder born in Uganda and his flick – Far From Home, and lest we not forget the Soy Sauce Nation – who are also NOT WHITE, just to name a few of the exciting cultural influences in board world.
Don’t call it a come back! Or do, because it kinda is. But sometime in the recent past, snowboard brands said hey, people don’t necessarily quit snowboarding at 30 and maybe those old people (with jobs even) might want some heroes, too. It didn’t pan out so well for TRJJ, but guys like Bryan Iguchi, Jamie Lynn and Chris Roach are back baby!
Perhaps not unique to 2015 and rather a reoccuring trend we will report on until the end of eternity, the team movie is alive and well. Brands like them because they own all the assets, and since they’re the ones paying, that’s all that really matters, isn’t it.
Climate Change got really real.
You may remember hearing whispers about it in the 90s, but this whole “climate change” nonsense bitch slapped us all in the face during 2015. No snow in the West, a ton of snow in the East, and a general uncertainty over the planet’s future were the theme for the season. Then summer came, and well, shit. It was the shortest on record at Whistler and Mt. Hood.
….But, we said this was going to be uplifting – so it’s dumping out West now! Get off the Internet and get some.
https://yobeat.com/wp-content/uploads/2015/12/YEARREVIEW2.jpg562684Sassy Cathttp://yobeat.com/wp-content/uploads/2018/05/yobeatdotcomsite.jpgSassy Cat2015-12-27 13:45:042017-11-02 18:24:58Snowboarding in 2015: A Year In Review