Site Check: Academy Snowboards

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Academy Snowboards. I’ve always dug how they keep it simple, because someone has to. I’ll admit I’m usually the first to geek out on a new multi-stage hybrid benditure profile, but sometimes all we need is something that rides like a snowboard. And that’s what they do best.

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The Propacamba is either the future of snowboarding here to show us all the way to the promised land, or a throwback to the days when no one talked about how baggy or tight your pants were. Because everyone’s pants were baggy. Academy must be down with the clown to get away with this graphic, Hamburglar is still being felonious, Ronald holding down the corner, and Grimace is stoned out of his mind. Exactly like I remember McDonaldland growing up.

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But now things start falling apart. You scroll down from the Propacamba, and there’s a dead Vimeo link. I mean it’s happened to all of us, a bad link or a dropped bracket and your carefully crafted site suddenly has a black eye. Nothing to be embarrassed about, except for the fact that …

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… they screwed up more than once. The Scholarship Program is pretty cool. $500, two decks, and a summer session at Windells is nothing to sneeze at especially when you’re on a college student budget. The 1% of regional sales incentive is a little self serving, but in the best possible way. However, they screwed the pooch on this one too because this information says that applications are due by April 15, 2012. I’m going to go ahead and say we all missed that deadline, but it’s still up on Academy’s website anyway.

At this point, I’m not sure there’s much left to say about this site. I like Academy, making affordable boards that are worth riding isn’t a popular choice, but it is indisputably good for snowboarding. But I’ve said before that this contest isn’t about the brand it’s about the website and this is an area that Academy clearly hasn’t put as much priority into. That’s not a bad thing, if they can only be good at one thing I’m glad it’s boards, but I don’t give credit for partial work. No points will be awarded, so Academy goes on the board as Did Not Finish.

Check the site for yourself –

Rank Brand Score
1. Airblaster 93
2. Lobster Snowboards 87
3. Bataleon 86
4. CAPiTA 78
4. Endeavor 74
5. Rome SDS 72
6. Arbor Collective 71
7. DC Snowboarding 68
8. Holden 62
9. Gnu Snowboards 57
10. Burton 50
11. Technine 45
Academy Snowboards DNF
6 replies
  1. ronnie dobbs
    ronnie dobbs says:

    Academy is one of the only companies that actually supports snowboarding by supporting local shops. With out Academy, only Sport Chalet and REI will be selling snowboards!!

  2. wtf
    wtf says:

    endeavor needs to be what they are. another china made snowboard company that does shit for snowboarding. so sick of hearing about the prototype lab too.

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