Technine. The thugged-out brand Henrik Harlaut would ride for if he snowboarded.
Give the goons the credit they deserve though, that board section is the least pretentious arrangement I have seen. No brand name benditure, no confusing names like “anti-rocker,” just straight forward and to the point. The simple fact is that sometimes camber is just camber and we don’t need forty different names confusing that issue.
The boards are more or less what you’d expect, but the recent growth of backcountry/powder specific boards can’t be ignored even by the most jib-focused of brands. I love the idea of stereotypical Technine riders on a powder board. Bagged-0ut jacket and pants, Bobby $hmurda blasting in the headphones, and mellow back fives into untracked landings. Better yet, what if next year they do a splitboard? Just imagine Lucas Magoon skinning up a big line next to Jeremy Jones. If someone made a reality TV show about that, I would watch it.
The outerwear section is underwhelming. Obviously if they’ve got riders signed to outerwear sponsorships they have to make outerwear, but shouldn’t they be trying a bit harder than this? I mean that camo pattern isn’t exactly the same as Kazu’s Adidas kit from last year, but it’s damn close. The Tear Aways even have three stripes running down the leg. And the selection is so small, though that might be a result of Technine matching their selection to their customer base. Sweatshirts and other “streetwear” are going to get more play from them, and options like … oh …
Oh hell no. I know the whole pseudo-jersey thing isn’t new, it’s been done before and it will be done again. And in fairness Boston is the best served city for this kind of tribute, so it isn’t even an issue that they didn’t pick the Sox. And even the Jays aren’t a problem in and of themselves, the problem is jumping on the Yankees bandwagon. Salt Lake may not have a team, but the company still claims Colorado roots so ditching the “hometeam” Rockies for the fucking Yankees is unforgivable.
I actually have a lot of respect for some of the things Technine has done. They’re still coming from the same place year after year, not chasing trends or abandoning a style just because it is no longer “cool.” If/when we all stop pretending to be rugged outdoors enthusiasts and swing back to wishing we were OGs, Technine will have serious credibility as one of the only brands to never collaborate on a $2,000 rooftop tent. Even the fucking Yankees shirt shows a certain kind of loyalty; New York-based riders don’t get nearly enough service if they want to represent where they’re from. Which is insane when you consider what an economic engine New York (state) is for snowboarding. But my own loyalties will never let me give something associated with The Evil Empire a good score, so they’re going on the board at 45.