Gnu Snowboards. Kind of funny to think that they pre-date Lib Tech, and originally Lib Tech was supposed to be the low-cost option from Mervin.
This is the Carbon Credit Club. This is one of those “limited release” topsheet specials that’s only available from select “Club Collection” retailers. On paper this is supposed to support local shops because it’s not available at stores that aren’t core enough, but in reality most of those shops are just going to flip that shit online (they’re no dummy). So in practice it’s just an alternate topsheet for a board that really doesn’t get as much attention as it should.
Oh Danny, what have you done? I’m not going to pretend that I don’t listen to the Misfits, but is Jerry Only really the horse you want to back in this race? Not that Danzig would be a great choice either, but at this point supporting either is just supporting the childish feud preventing us from getting a reunion that doesn’t involve Michael Graves.
In a move that surprises absolutely no one, the B-Pro is back again, extending Barrett Christy’s longest-running female pro model status. Though I will say that I am disappointed in the copy. Barrett and I are from the same part of PA, but the description only talks about Crested Butte and Mt. Baker. I know you’ve lived out west for a while, and JF/BB isn’t the sexiest mountain; but surely somewhere on the East Coast deserved a shout out? Danny Kass may be feeding into the worst attention seeking behavior in punk, but at least he’s keeping it Jersey.
And Gnu Bindings are still rolling with their backdoor entry system/sexual euphemism. I don’t get it, strapping in isn’t that hard, but someone must be buying them because they’re still here.
Now this is a tough one to score. The site is actually pretty good, everything is easy to find and Gnu (and all Mervin brands) always do a really good job of explaining each board. But it lacks the interesting quirks I’ve come to expect from Gnu. They’ve got thirty years of being different behind them, so a well layed out and easy to use website just feels sterile and watered down. It may not be fair to grade them against themselves, but I just can’t do any better than a 57.