Meet Alex and Andrew, founders of the revolutionary new product, the Lifty! The Lifty is the product you’ve never even sort of wanted to buy in your entire life. How do we know? Because this gadget has been invented more times than we can count. And every time, it’s been last seen on the shelves of SIA.
But Alex and Andrew just wrapped up their MBAs, watched a bunch of episodes of Shark Tank, read an article on Forbes.com about crowd sourcing, and said, hey bro, you know what sucks? When you have to buy a new pair of boots more than every 5 years, which I read is the exact amount of time they’re designed to last for for an “average boarder,” and they start to get worn out!
In an effort to make their first million they thought of this this nifty product that would not only make them rich, but also make their five days of boarding a year that much more pleasurable. So they spent months developing prototypes and finally are ready to ask for your money (sadly the only money they’ll ever make off these things) so that they can bring this puppy to market.
While a simple google search would have shown them people have already thought of this (and since it doesn’t exist, lets just assume it didn’t work), we took it a step further with some of our own Market research. When asked if he would use a Liftee, one of our friends, a long-time snowboarder, male, aged 18-24 replied, “I have wished my board wasn’t so heavy on the chairlift, but I would never buy it.” He continued, “If someone gave it to me i would probably try it, but then I would get to the top and feel like a fag because it didn’t make any difference at all. And then I would be bummed.”