Reel Theory Productions – Marblehead, Massachusetts, New England 1/28/2013
Video Games 2013 officially kicks off with event #1 at Wachusett Mtn in Massachusetts. Video Games Event is a new series for digital media creators and competitive Action Sports athletes online. The four-stop Mountain tour will cover the New England area creating exclusive and original digital media at each location. Competitors arrived with eager anticipation of getting their “shot lists” and getting the video cameras rolling. Ten teams raced out on the hill to film everything they possibly could in one day of competition.
“This was the most fun day of snowboarding I have ever had!” says competitor Brandon Honeycutt after just a couple hours on the hill.
Over the next week all teams will be provided with Intro and Closing bumpers and music that are also required parts of the edit process. All videos are due on submission date: February 1st, and voting window will begin February 2nd. All teams are competing for most votes and also the following Film Festival Style awards: Most Creative, Best Filming, Best Story, Best Action, and View Choice Award. A combined score of Online votes and Film Fest Awards will decide the final winners announced at the next stop.
February 9th — Loon Mtn, NH (Film Awards Announced for Wachusett Event)
March 2nd — Sunday River, ME
March 23rd — Okemo Mtn, VT
Video Games Stance: As digital media cements itself in every facet of our life from our phones, TVs, workspaces and school systems in a somewhat intrusive fashion, there becomes a need to find ways to enjoy this experience. Â Video Games 2013 combines our imagination with the creative learning process and the inherent nature to share the work we create, all in one event. Â Participants will discover a completely new way to engage with media in a person-to-person social environment and also enjoy a progressive learning experience with hands-on state-of-the-art equipment. Video Games 2013 is here to combine the fun of action sports with the technology of digital videographer/photography and will promote the professionalism of good storytelling and quality media making. There is finally a place to host all your stuff, and its here… its Video Games!
VIDEO GAMES 2013 got history- (formally known as “SOFA-KING New England”) is an interactive snowboarding event that allows the participants to enjoy the freedom of riding with the creativity of filming and editing. They can compete with friends via voting for their favorite “Video Game” edit online. Competitors will form teams at each stop. Â Each team is responsible for creating one video edit per stop. The final edits will be posted online with a live voting system. Prizes will be awarded at each stop for winning edits. Point totals will be tallied for a final Grand Prize at the last stop. Â To qualify for the Grand Prize, teams must complete two of three stops, and voting will determine the ultimate winners online.
Andrew Mutty, owner and operator of Reel Theory, a digital media marketing company, brings the East Coast this new series dedicated to further developing the imagination and progression of our sports. “It’s all about creating a fun and engaging platform for positive and progressive riding,” said Mutty.
Mutty continued, “The benefit of the event is to allow riders a new opportunity of engagement with the community on a national level. Video contests are hot right now, and there is nothing new about what we are doing, but I do think the key lives in what we do, and how we do it, that will make the biggest difference.”
Mutty’s involvement in snowboarding events roots itself on the East Coast with more the 15 years of experience. He developed and supported the Main Event Snowboard Series through nine seasons since 2002, and has been a part of basically every major event across the globe from the Olympics and X Games, to the US Open and many more. Â His philosophy of giving back to the community holds true in providing opportunities for East Coast snowboarders in ways that simply doesn’t exist anywhere else.
“There is a real opportunity to involve East Coasters in a new event series that speaks to a national audience, and this is what we hope to do with Video Games,” MuttyÂ commented, then added, “We have found that companies are feeling a loss of exposure here due to a lack of high profile athletes competing in Dew Tours or US Opens. There is no national exposure for the kids here like there used to be and it’s a shame. Many parents of boarders are left asking, ‘Where is the connection to the market?’ And this is why I found it necessary to develop something fun and exciting for the market.”
Official Sponsors: Vitamin Water, Oakley, Bern, Reel Theory Productions, SGT (sass global travel)
Special thanks to Music Providers: Mass Production and Sunavaunt
Media Partners include Transworld Snowboarding, Steez Magazine, Snowboard Mag, YoBeat, Strap’d Up, EastCoast Snowboarding, Shred It Girl, the Mountain Report.