So stop calling them hipsters, huh? They’re highly sophisticated fashionistas now.
Holden Outerwear announces the company’s relocation to Los Angeles, CA —Scheduled to open in early July 2012, the move represents a significant commitment to the brand’s long-term strategy of extending Holden from Summit to Sea with a four-season offering.
Known in the industry as a market leader for apparel with progressive aesthetics, timeless quality and eco-friendlier options, Holden’s four-season offerings will debut in Spring 2014.
Holden was conceived with a singular goal: To make the most functional and fashionable apparel possible, allowing consumers to be healthy and happy in their pursuit of a life well led. CEO Ben Pruess said, “Holden represents a set of products, values and ideas not fixed by a location. We are a reflection of the global community that inspires us. This move is part of our quest to extend our product offering, allowing more people to enjoy what we make.”
Rooted in mountain culture, Holden’s commitment to snow sports and its Northwest heritage will remain intact and continue to be an intrinsic part of the Holden ethos. Winter products will still be conceived, tested, and designed in the conditions they are built for by Holden’s talented group of team riders, including Scotty Wittlake and Darrell Mathes, and its passionate employees, including co-founders Scott Zergebel (creative director) and Mikey LeBlanc (marketing director). “Having spent the past ten years in Portland making the best snow products, this move is an exciting way to extend the Holden experience outside of our focus on the winter lifestyle and into year-round goods. LA is going to be about new energy, new products and new friendships.” says Holden co-founder Mikey LeBlanc.
Holden’s new address will be:
1300 Factory Place, Suite 305
Los Angeles, CA 90013