Videograss, or the “new guys” as they were known just a few years ago, have quickly become a video and cultural powerhouse in the snowboard world. WithÂ multipleÂ videos coming out, some shiny awards under their arms and what seems like a hand inÂ absolutelyÂ every corner of this industry it seems like they’ve peaked quickly, so we sat down to find out how it’s going, how they’re dealing with this snowless winter and if and when they’ll jump the shark. Darth Lord and all around editing magician Justin Meyer sat down to give us the scoop.Â
Last year was a big year for Videograss, what’s in store for this year?
This year we are keeping the momentum going. We got the two main ï¬‚icks this year,Â and then doing “The Circuit” which is contest coverage stuff. Also we are helping out theÂ Keep the Change crew and their AM movie.
Are there any major changes this year? I hear Nike is making their own project. IsÂ that effecting your roster or production at all?
YaÊ¼, a lot of companies are doing their own things this year that took a few good guysÂ from our roster. Jed (Anderson) and (Justin) Bennee are working on the Nike project.Â ItÊ¼s now going to be a two year deal judging from the rumormill, and then Salomon isÂ doing the Team Vacation, which is a sweet shop/resort/city tour with the team, IÊ¼m sureÂ you’ve seen the edits. Louif is on that tour and he did the Xgames stuff. I think Louif andÂ Jed will have a Salomon online part coming soon, keep your eyes for that, itÊ¼s gonna beÂ the bees knees. And (Zack) Marben is doing the Volcom online edits too.
This has been a terrible snow year, how are you guys coping?
Snow has been absolute shit this year. We have just been racking up the travel budgetÂ going broke and having to ï¬lm in Europe. I guess they had a shitty snow year last year,Â so we did a little U.S./Euro snow swap.
Your ï¬‚ick is called “The Darkside”, pretty heavy considering what your crew hasÂ brought to the table in the last few years. Is there anything we should beÂ especially excited for?
YaÊ¼ we got a few new guys in the crew. We snagged Ben Bilocq and Harrison GordonÂ back from the lightside. They are both doing really well so far. We got Larry(LNP) backÂ this year, and heÊ¼s kickinÊ¼ ass. We added Joe Sexton to the crew, and he ï¬ts like aÂ glove. We also got Danimals on full time. Anyone who pays attention, knows he wonÊ¼tÂ disappoint.
Was there any bad blood or weird reactions towards Joe Sexton when he cameÂ back to Ashbury and began ï¬lming for the VG crew?
YaÊ¼ there was a little, nothing serious, but it was there. Everyone just let him have it withÂ a proper hazing ï¬rst few trips and he took it like a champ. Joe has always been anÂ awesome kid, he just had been distant from the guys he originally came up with forÂ while, and now heÊ¼s back. Everyone is down. Family life in VG is all good.
Since your other production is more jump and powder focused, do you know howÂ this horrible snow year has affected them?
Yeah, Hayden Rensch and Gary Milton are heading that up with Keegan Salmon. ThoseÂ guys have been kicking ass. Whistler has been really good for them, and Quebec CityÂ has been buried since January, so they are stacking clips like crazy. The lightside isÂ bringing major heat this year.
I donÊ¼t think so. I think online snowboarding has its place, but itÊ¼s more along a sister toÂ print ads. ItÊ¼s one and done. There is no heart or soul there. Online videos are just a keyÂ element to the bigger picture. You gotta do it all, and at the end of the year there willÂ always be the release everyone has waited for that holds the true heart ofÂ snowboarding.
Snowboard videos seem to show the trends in talent location. A while back theÂ talent was coming from Finland, then Quebec and now Minnesota. Why do youÂ think the Hyland kids are so good, and is there any hint at where the nextÂ generation will come from?
Hyland kids donÊ¼t mess around. They have that rope tow, and learn so fast. I think theÂ next generation will need to be more than park/street kids. We are due for some rippingÂ young pow kids. Northwest has an awesome scene. IÊ¼m gonna go ahead and guess theÂ next generation will be a mix of northwest kids and east/midwest kids. Salt Lake CityÂ has a lot of well rounded kids as well. Either way itÊ¼s gonna be awesome.
How are the older guys coping with this new explosion of young talent? We’reÂ seeing younger and younger kids learning the tricks that were invented byÂ today’s best riders.
ItÊ¼s a cycle. Kids pick up where the older guys have left off. They go to learn tricks andÂ where they start is just at that next level. I think snowboarding is ï¬nally starting to holdÂ dear to the older guys. Snowboarding needs that, and itÊ¼s not always about the nextÂ fetus that can 360 onto a rail, or triple cork a park jump. Style is the only surviving factorÂ over the years.
Is VGsnow.com trying to take over the media world?
(Laughing) No way, we just want to put out the best stuff we can and hype up what weÂ believe will keep snowboarding legit.
Last Question, will Nick Dirks have a full part this year?
Of course he will. IÊ¼m going to go ahead and claim best Nick Dirks part ever this year.Â He’s on ï¬re.