NOW JF Pelchat is Starting a Brand

Cause that’s what you do when you realize no one is hiring but you still want to be involved in snowboarding, right? Though it’s 10 years in the making, only more time will tell if it works, but for NOW, here’s a video and some words we copied and pasted from King Snow cause he didn’t send them to us directly.

We are about to change the snowboard game and we want to bring you along for the ride.
My Name is JF Pelchat a former professional snowboarder and
 an owner of Now.
Now is a new company with it’s main focus in 
creating innovative and relevant technology.
After riding for 27 years I have seen a lot of trends come and go and I can assure you that this isn’t one of them. We have a product that will change the way we snowboard.
For the past decade I have been busy working from my garage on innovating snowboarding. I have spent long nights and countless 
hours fiddling, cutting, welding and grinding away until one day I managed to built a working prototype that got the support of some
 of todays elite pros.
The concept basics of this prototype are greatly 
influenced by skateboarding and how energy is transferred. This 
initial prototype is the birth of Now and it is our template on which we have based this new technology.
Now fast forward ten years and 
my dream is about to come true, which is the launch of this product
 and brand.
Follow us and find out why the Future is Now.

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