Foursquare headed to Mammoth to shoot its 2012 ads using Wet Plate photography. This method takes 20-30 minutes for a single photo to be shot and developed. Under the supervision of master Will Dunniway, Ian Ruhter used this old school method for the first time ever in action photography. For more about the shoot, visit http://foursquareouterwear.com/blog/. All photos by Peter Morning.