In this tough economy, apparently you gotta diversify. It’s funny because they used to call it “spreading yourself thin,” but times change. Anyway, just this morning here’s the “exciting news” we’ve received and some other stuff we knew but never bothered to post until now.
Mtn Ops is making snowboards. An obvious next move from their hats and website really. (YoBeat snowboards are launching in 2024!) For more info http://mtnops.com/
Bonfire is making boots. At least their parent company is Salomon. We’ll give this one a tentative thumbs up (and we heard one of their designs may have already been ripped off by an unnamed snowboard giant.) Check the video. http://vimeo.com/2911860
Finally, Mission Six and Monix are making a full line of hardgoods. Apparently they are indeed still in business and are “leading developers of snowboard outerwear.” News to us! www.missionsix.com
We already made reference to this once, but Grenade has perhaps the most off-the-wall diversification plans for the upcoming trade show. MMA Shorts, Sports Bras and those awesome shoes…