Economic slowdown in Germany hits Europe’s most important event in Action Sports / Billabong Air & Style Innsbruck-Tirol 09 will take place as scheduled
September the 8th, 2008 — The Air & Style Munich 08, originally scheduled for the 29th November, 2008 in the Olympic Stadium Munich, will not be taking place. The decision was made today by the organizers of the event, the Air & Style Company, who, due to the last minute cancellation of one sponsor and the current generally difficult economic situation, cannot guarantee the same high standards for which the event has been known for in the past. This means that Europe’s most important action sports event could not be spared from this year’s repeatedly mentioned economic downturn in Germany. However, the Billabong Air & Style 09 on January the 31st, 2009 in the Bergisel Stadium/Innsbruck has not been affected. Quite the contrary: Sponsorships for this event are almost sold out meaning that the event will definitely take place as planned.
Andrew Hourmont, founder and organizer of the Air & Style: “We are very sad about the cancellation of the Air & Style Munich 08. We feel sorry for the fans, the riders and for our whole team. After we have seen the best Air & Style of all times last year, the anticipation was huge for this year’s Air & Style in the Olympic Stadium to become even better. But as a company we first and foremost have to finance this expensive happening which is impossible without financial support from sponsors. As a fact, all tickets we sell for a small prize only cover a small part of the total costs. After a surprising and last minute cancellation of a sponsor, we only had little time to find new ways of raising a huge parts of the sponsorship money.Â This, however, could not be achieved although the Air & Style in Munich is evidently the biggest and most successful platform for marketing to teens with outstanding media reach and value. For us, it was beyond question to organize an event that would not meet our fan’s and rider’s expectations and quality standards. Therefore, we, as organizers of the event, have decided to cancel the Air & Style Munich 08. It is a pity that unlike in countries such as the USA or Great Britain, the communication with young target groups in Germany obviously is not yet considered as important as it deserves to be. We are now focussing on the organization of the top event on January 31st, 2009 in the Bergisel Stadium in Innsbruck and will take care of new, international projects.”