Recently YoBeat laid its eyes on the spring ‘09 catalog of one of the most influential outerwear companies of all time. Yes, this is strange not only because it’s 2008, but because an outerwear company has a spring line. You know, spring, when you are usually shedding your outerwear. Anyway, held within said PDF was a disturbing new trend in “snowboard gear.” We’re talking about sports bras, board shorts and MMA gloves and shorts. I mean, who doesn’t want to be able to get free underwear from their sponsor, but we think the motives of said company may not just be to stoke out the riders.
This new catalog, complete with polo shirts, looks more like a look book for Abercrombie and Fitch than a company known for debauchery (and not for surfing.) This may be the beginning of a new chapter, we’re sure that’s what said company is hoping anyway. But either the industry will walk away, or even scarier, follow suit. Who knows what the Zumiez crowd will buy (and Yobeat is willing to guess the mall chain didn’t object to the concept of boardshorts from this particular brand.)
So yeah, the corporate take over is great when you want a company to stay afloat in a poor economy, but if you don’t stick to your ideals, will anyone buy it? And seriously, MMA? What are they going to do, sponsor Tito Ortez? YoBeat thinks that maybe outerwear companies should concentrate on making outerwear that makes it through a whole season, not board shorts.