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The Women Who Run Snowboarding

by Eli Andrews

The evolution of snowboarding is constantly one upping itself. Never been done tricks in your browsers history only to be forgotten the next full part drops. Yet in the shadows of snowboarding the fairer sex is often forgotten. The P.S. series, Mischief, Peep Show and the Too Hard crews are working to push female snowboarding to the masses. With the addition of the X games and the Olympics the ladies are gaining some momentum and media coverage that has a few making even more money than some of their male counterparts.

It seems that for most of the early 2000s women’s snowboarding remained stagnant with little to no progression. Ladies like Barrett Christy and Circe Wallace had already set the bar with tricks like 360s and backflips. Around 2005 the progression of park building and snowmobiles became lighter and easier to handle for ladies. Almost overnight the girls started upping the ante with 5s, 7s and double back flips. Now it’s 2014 and tricks like cab doubles, back 10 dub corks and a plethora of tech rail maneuvers have made womens riding relevant more than ever. So being the hard hitting investigative journalism that YOBEAT is known for we tracked down some of the women who run snowboarding and asked them:

“What do you think it takes to infiltrate an industry predominantly run by men?”

The Riders

mfrmainMarie France Roy Hana BeamanHana Beaman
leannemainLeanne Pelosi

Behind the Scenes

barrettBarrett Christy circeCirce Wallace maryMary Walsh

Site Check: Arbor Snowboards 15/16

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Arbor Snowboards. Excuse me, Arbor Collective.  They were on the whole eco-conscious thing before almost anyone else, and have somehow avoided making their entire brand one endless boner joke despite their undying fondness for wood.

boards

Looking at the boards, I can see why they are so fond of that wood. I’ve ridden a few Arbor boards and they ride fine, but I’d be lying if I said the look wasn’t a big part of why I bought them. They’re just so damn pretty, it almost feels wrong to sticker them up.

thesystem

And the tech … is okay. In the right conditions they’re as good if not better than a lot of the competition, and in the wrong conditions it rides exactly like a snowboard. And what more could you expect? As involved as “The System” sounds, it’s just over-branding of a parabolic rocker benditure paired with extra-grip edge magic. Not that I’m saying Arbor is the worst for over-branding things that don’t need to be branded.

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But this is the real news. In case you missed it last season, Arbor signed Frank April, Mark Carter, and Bryan Iguchi in January, and Marie-France Roy in April. Which has me thinking- how pissed is Scotty Vine? I mean right there all the male riders have a beard and his is clearly the worst. Losing to Frank April on that count isn’t a great look. I’ve also got this completely unsubstantiated theory that Scotty made Erik Leon cut his hair so he could win at least some kind of appearance-based superlative.

So- Arbor makes some of the prettiest boards in all the land, though they try and impress you by slapping a fancy name on a really rather simple technology package. But that team is too stacked for me to not be at least a little excited to see what they do this year, keeping them out of last place with a modest, but respectable 71.

Check it: http://arborcollective.com/snowboards/

The standings so far-

Rank Brand Score
1. Bataleon  86
2. Endeavor 74
3. Arbor Collective 71
4. Holden 62

 

Yobeat Roundtable: Getting Political

roudtable-politics

With both Canada and the US on the brink of major elections, voting and politics are as important as ever. While we can all do our part as individuals, it’s government policies that police the world for the greater good… or bad. Despite what Donald Trump may say, climate change is real and I think we can all agree this past season was a scary reminder that we do in fact live in the real world, and that this shit actually matters. So that said, do you feel that riders/brands/media should use their elevated status as influencers to promote certain politicians and political views— or are there already enough politics in snowboarding? Follow up: Who would you endorse in the upcoming elections?

daveleepolitics

Dave Lee

Hell yeah, if you’re passionate about a policy, political view or candidate you should definitely speak up. You have no obligation to do so, but if something truly moves you, sure let people know. Policies aren’t like that cool band or bar you won’t share with people because you don’t want it to get blown out. The only way to move ideas forward is to share them in a thoughtful an intelligent way so they inspire. Just remember not everyone’s going to agree with you and that’s okay. Be stoked that you actually give a shit 😉

I’m not interested in Hillary or Bush for the record. Dynastic politics are not my vibe. Term limits are there for a reason, it’s important to get new people into the system. I have no endorsements as it’s too early for me. I’m an Independent. I’ll choose once I get to know all these knuckleheads and what they stand for over the coming months and year.

"VICTORIA,

Marie France Roy

I personally think that we definitely should talk about politics more, especially right from a young age in school. But even if someone isn’t really following politics, it doesn’t take long to do some research and determine who is representing our values the most appropriately. Running a country definitely isn’t an easy task for any leaders but the last few years have been very scary indeed as far as climate change issues. We need to elect leaders who consider that matter just as important as economics, health and development as they are all directly dependent on a healthy environment. Protect Our Winters is making some efforts right now to educate people that voting is one of the easiest way for someone to #actonclimate. Some of the leaders running in both the US and Canadian Campaigns obviously don’t hold climate change as a part of their fight and plans so at least if we can make sure they aren’t in power, we are already one step ahead.

genogore

Sean Genovese

I think riders/brands should use their influence to remind their fanbase to keep informed on important issues. Everyone needs to educate themselves on (all sides of) matters that will affect their lives and then make their own decisions. If a rider/brand feels strongly about a certain topic, I don’t think they should hold back. There’s to many people/brands that try to be politically correct by staying out of it entirely. If it’s important to you, get involved… and as you mentioned in the question, after the past few seasons there are a few political topics that are important to everyone of us that love to snowboard.

As a Canadian, I’m not sure who I would endorse in our upcoming elections, but I know who I wouldn’t endorse. Canada needs a change from the current political party that is leading the country. I want to be apart of a country that thinks about the well being of it’s future generations beyond the power/status that it will have on the global stage.

Educate yourself, ask questions, and vote!

Chris Larson

Tough one, I wipe my ass with the newspaper so I recycle and stay green. And Donald Trump’s face eats a mean dump. I’m pushing for the Self Made Billionaire to come in and clean things up.

madisonpalin
Madison Blackley

I think that if there are things that you feel the snowboard community should be aware of then yeah you should be able to voice those issues. Companies and brands though not so much for specific representatives, but issues that directly effect them they should absolutely ask for public support to resolve the issue. At this point early in the election, Bernie sanders has my vote!

mikerubio

Mike Ranquet

I would never endorse a politician as I truly believe behind closed doors democrats and republicans are one in the same. I have a hard time believing that humans have any effect on the climate. The positive effect on people being led to believe that they’re destroying the planet just by being alive is that pollution isn’t tolerated and a plethora of new, reusable, sustainable materials and products have emerged.

To me pollution is tangible, everyone can effect pollution and the reversal of it can be seen in cleaner air in city’s or a small lake that was polluted can sustain life after a few years of concentrated effort. But the conceit of humans believing that they are somehow going to change the planets evolutionary cycles is almost a laughable absurdity to me. When it comes down to it, people that claim to be environmentalist out to save the planet only really care about a nice little clean environment for themselves to live in.

The general consensus seems to be that everything we do as humans is ruining the planet for future generations, so if our generation doesn’t do anything about it then the future of the human race is it stake. Really? People really fucking believe that? That is crazy to me, the most simple reality of all of this is the planet isn’t going anywhere and it has survived much worse calamities than the human race. So we have a couple small-yields of snow in certain corners of the world and everyone’s up in arms and ready to fight.

Again, for people to think that they’re actually going change the environment/weather patterns thereby saving the earth for future generations takes an ego bigger than the earth itself. So in short, don’t feel bad about throwing the empty roadie out the window on your way home from work. It’s a lot smarter as an individual human to protect yourself from getting an open container ticket then it is to think you’re going to save the fucking planet.

Being Marie France-Roy

This ESPN World of X Games Feature runs through MFR’s snowboarding journey and transition from competitive snowboarding to filming video parts… “I wanted to show that women could do more than 360s.”

Three Minutes with MFR

Even if you are not ready to admit that Marie France Roy is better at snowboarding than you, you should be able to admit that breaking your neck snowboarding is totally gnarly. MFR talks about coming back from her injury, filming and most importantly to the fact this is a promo video, her favorite etnies shoe and ThirtyTwo boot.

Link: etnies.com

Injury Update from MFR

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If you hadn’t heard, Marie France Roy recently fractured a C2 vertebrate (in other words, broke her damn neck.) It wasn’t cause girls are bad at snowboarding, cause she’s one badass chick. In fact it sounded pretty damn gnarly, and if you want more info, Jonh Cavan caught up with her via new technology and got all the dirt. Yay.
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Promo Shot: Marie France Roy

mfr

YoBeat and Marie France Roy have a lot in common. We are both awesome!

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