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The Women Who Run Snowboarding

by Eli Andrews

The evolution of snowboarding is constantly one upping itself. Never been done tricks in your browsers history only to be forgotten the next full part drops. Yet in the shadows of snowboarding the fairer sex is often forgotten. The P.S. series, Mischief, Peep Show and the Too Hard crews are working to push female snowboarding to the masses. With the addition of the X games and the Olympics the ladies are gaining some momentum and media coverage that has a few making even more money than some of their male counterparts.

It seems that for most of the early 2000s women’s snowboarding remained stagnant with little to no progression. Ladies like Barrett Christy and Circe Wallace had already set the bar with tricks like 360s and backflips. Around 2005 the progression of park building and snowmobiles became lighter and easier to handle for ladies. Almost overnight the girls started upping the ante with 5s, 7s and double back flips. Now it’s 2014 and tricks like cab doubles, back 10 dub corks and a plethora of tech rail maneuvers have made womens riding relevant more than ever. So being the hard hitting investigative journalism that YOBEAT is known for we tracked down some of the women who run snowboarding and asked them:

“What do you think it takes to infiltrate an industry predominantly run by men?”

The Riders

mfrmainMarie France Roy Hana BeamanHana Beaman
leannemainLeanne Pelosi

Behind the Scenes

barrettBarrett Christy circeCirce Wallace maryMary Walsh

Coming Attractions: Full Moon with Leanne Pelosi

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Leanne Pelosi and pretty much every snowboard babe ever will be appearing in Full Moon coming this Fall. It’s an epic line-up of past, present and future rippers, lots of powder and if we’re lucky, a few good ass shots. We caught up with Leanne to get the dirt on this radical release and find out what one of our friendliest, most favoritest Canuck has been shredding on this year.

You guys set the internet abuzz with your infamous ass shot. Great way to launch a film. How did that full moon go down and was there any reluctance?

Ha! We didn’t launch the film like that! You’re just linking that up in your head. We actually just went on a hike up Whistler on one of the first pow days and we thought it was a good idea. No thought process behind anything, we were just having fun. I didn’t know that those pictures were going to be as popular as they were! Cheers to the snowboarder butt.

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Annie Boulanger, Helen Schettini, Jamie Anderson, Robin Van Gyn, Marie France Roy, Hana Beaman, Tara Dakides, Barrett Christy, Natasza Zurek and you all will be appearing in Full Moon. This is a heavy list of the world’s greatest professional female snowboarders. How did you did this once in a lifetime opportunity come about?

Yeah that is a super heavy list and the only way it came to be, was to believe it was going to happen. Over the years, our crew have become close friends and we wanted to do something to showcase the camaraderie between the generations of the past, present and future of snowboarding. If it wasn’t for the great pioneers of our time, we definitely wouldn’t be standing here right now, so we are going to do a little retrospective in the film. The best part about including the pioneers is that it gave me a chance to actually go visit them and interview them myself. I’ve only had the opportunity to visit Nat and Tara, but seeing them in their new chapter was equally inspiring.

Is the entire film dedicated to British Columbia or just your part and how has this made your life easier and possibly tougher?

I would have loved to do the entire film in our backyard, but this anomaly happened. The snow decided to go to Italy and Europe and not Whistler… so we had to chase it. This year was definitely extremely tough to travel to new spots and figure it out, especially filming on ski hills… but it was also one of the only years where I’ve been able to get to so many other places than just Whistler. It’s so easy to get stuck in Whistler because it’s so good. So this year was nice to check out some other locations. We had a great time at Mica Heli, Golden Alpine Holidays and Italy.

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If this is the case, have you given any thoughts to pursuing a Tim Horton’s sponsorship?

Haha…bring it on. I like Tim Hortons, but it’s not as good as Heart Coffee!

Do you believe in superstitions tied to full moons? Do you get weirder or go bigger on full moons?

Yes. We are witches who back in the day would be in synch with the moon’s 28 day cycle. Hahaha.

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With lack of snow plaguing the entire West Coast, how have you been getting creative this winter?

We are taking the time where we’d normally be filming to do some fun things like the World Ski and Snowboard Festival, “Intersection.” I had probably the best days of my season hanging and dressing up in costumes for this mockumentary we are working on. Even though we’re not shredding epic pow, we’re still out there and having fun.

There is a huge process that goes into releasing a video part, let alone an entire movie. What’s your favorite part of the process?

The best part is the filming part on a good day! You can count on one hand how many days you get like that, especially this season. And also the creative process behind some of the lifestyles, the look and feel of the project. We just got started, so we’re in the brainstorming phase right now and it’s really fun.

What’s surprised you the most this season?

The lack of snow in Whistler!

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When will Full Moon be released and what can we expect?

Fall 2016 and you can expect it to be a part-less video. It’s all about riding with friends, right? There is also going to be some stuff released this fall. A lot of cool mini projects surrounding it.

Introspect- Leanne Pelosi

Leanne Pelosi speaks the truth. The most support a girl can expect these days is probably from her bra. Listen up and you might actually learn something. Also, her backcountry clips aint half bad, as in they are good, as in I LIKE THEM.

Sit Down With Stan: Leanne Pelosi

The first lady of Canadian snowboarding wastes some time talking to Stan.

15 Adorable Photos of Pro Snowboarders as Kids

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We’re all kids at heart, but most of us were a lot cuter as real kids. That’s why we cracked open the family albums, dug deep for the goods, and present to you: pro snowboarders as little kids.

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FMK: Leanne Pelosi, Jess Kimura and Desiree Melancon

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Apparently some of you guys feel a little uncomfortable with the all-male versions of these, which is just plain silly, because remember, no one is fucking, marrying or killing anyone. It’s just for fun! But this week, we figured we’d throw you a lack-of-bone and put three bad ass babes on the FMK block.

Oliver Dixon-Cider– I’d bone Jess just because I feel like she’d ruin my shit and it would be a game changer for me. I’d marry Desiree because she has a way better frontside handplant than I do, and that’s important for having a healthy family and unfortunately I’d have to pull the kill switch on Leanne because I know absolutely nothing about her other than the fact that she is cute.

Cory Grove- Marry Des (I love Des) Fuck Leanne (it would be weird the next day but I’d get over it.) Can Jess fight back or is this like a push a button thing and I don’t see it? If i had to do it myself, I don’t know if I could take her.

Desiree Melancon– Kill Pelosi, fuck myself and marry Jess.

Louie Vito – Marry Leanne cause she is a good, mature, pretty woman. Fuck Desiree cause I love Desiree and she is just an awesome person and sorry, but kill Jess, mostly cause I don’t know her.

Andrew Brewer – That’s hard cause I only know two of them but probably kill Desiree, bang Leanne and marry Jess.

Blake Paul – Marry Desiree cause she’s a sweetheart, murder Jess cause I know her so she can’t get mad, even though I am pretty scared of her and that leaves me to fuck Leanne cause she’s a babe.

Johnny Lazz- Marry Leanne cus my mom would be psyched, fuck des because…someone has gotta get fucked ya know? Kimura is sweetheart I’m sure but someone’s gotta die too, it’s life.
Riley Nickerson-  I’d get drunk and fuck kimura and I would marry Desiree because she is an angel. Throw Leane off a bridge.
Alexa MCcarty- Fuck Jess cus she would handle that ass. Kill Des cus she could take it, and marry Leanne cus she is probably rich.
Stan- Marry Desiree, Fuck Jess because she stepped on my head once and I wanna see how much crazier we can make it, and kill Leanne…by fucking her to death. Win win.

 

 

P.S. Tis the Season

What’s the saying? Girl’s just wanna have fun? Here’s the teaser third season of P.S., the all-female snowboarding web series starring Hana Beaman, Leanne Pelosi and Robin Van Gyn. We recommend watching it if you are a girl or if you like girls. The real boarding starts soon.

Boarders Giving Back

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It’s the holiday season, which in case you’ve forgotten, is a time that is dedicated to the spirit of giving. So it warms our cold hearts a little bit to see Female Rider of the Year Leanne Pelosi and Contest rider of the Year Jamie Anderson teaming up with other riders to give a little something back to those less fortunate. ESPN caught up with Leanne to get the scoop on “Give Back with Love.”

“The idea spawned from Jamie and I just having coffee one cloudy day in Breckenridge [Colo.],” says Pelosi. “I think we both realized that we need to encourage more people to get out and be active. There are people who are less fortunate who want to go snowboarding, but don’t have the financial resources to do so. By starting the Facebook page, the goal was to give back to people who need something warm for the winter holidays [and to] encourage others [to do the same]. And also just spread awareness to pay it forward and spread the love.”

So join Jamie Anderson, Leanne Pelosi, MFR, Elena Hight, Peter Line, Spencer O’Brien, Annie B, Kristi Leskinen, Robin Van Gyn and others in giving warm clothing to those in need this winter solstice. You can find out more about how to help here: https://www.facebook.com/events/534615629883818/

Via ESPN

Leanne Pelosi FULL PART

On our list of the “raddest chicks ever” Leanne Pelosi is somewhere near the top.

Stay Wild Wednesdays: Whistler With Leanne

What happens when you show up to Leanne’s home mountain, the snow is bullet proof and you can’t hit up the backcountry? Go shred the groomers! Leanne Pelosi, Tim Eddy, Kazu and Ninja Suit rider Robin Van Gyn conquer riding every open chairlift at Whistler Blackcomb in one day.

Airblaster Welcomes Leanne Pelosi!

This welcome may be a bit belated, since this video was uploaded to Vimeo six months ago, but congrats anyway Leanne! Have fun on the Airblaster team, we’ve heard that’s what they do over there.

http://myairblaster.com/

Gingervitus: Leanne’s Salmon and Blackberries

Now that my days are no longer consumed with snowboarding and the cozy pace of fall has set in, it is time to devote attention to the activities I deserted while the snow was falling. Maybe making poetry is one of your creative outlets you’ve been neglecting. Maybe it’s spending more time baking in the kitchen. Considering I am not able to do either without causing the people around me a substantial amount of pain, I should probably take a lesson from someone else… with cooking that is — I hate amateur poetry.

Luckily for us Leanne Pelosi is a regular Susie homemaker. As a matter of fact she is a complete Martha. I say that with envy and admiration and only the slightest hint of sarcasm. Leanne recently sent me this recipe with photos for delicious fall eats and I thought I’d share, since she was kind enough to do so. Apparently the salmon are running in B.C. and it’s blackberry-picking season, so she combined the two in a healthy pre-snowboard seasonal meal. She even caught the salmon herself and let her dog lick it while it suffocated on the boat. That seems like a lot of effort but it doesn’t mean you can’t buy some fresh wild salmon at the store and try it yourself. I probably will not, considering I hate salmon, but it does make me want to experiment in the kitchen more. Rice Crispy treats anyone…?

“The tart flavor of berries is reminiscent of the acidity in the flavor of lemon and everyone knows what lemon tastes like with seafood.  So go find some blackberry bushes, bring a bucket and get er’ going!” —Leanne

Bbq’d Salmon Filet

-Filets of wild salmon (depending on how many people are eating)
-2 tsp kosher salt
-1 tsp freshly ground black pepper
-2 tbsp light olive oil or corn oil
-1/2 pint blackberries for garnish

Blackberry Butter Sauce (drizzle over Bbq’d Salmon)
-1/2 c. blackberries
-2 tbsp blackberry flavored vinegar (or lemon juice)
-2 tbsp sugar (I omit this if the blackberries are really ripe)
-1/4 c. white wine
-1 tsp crushed garlic
-A pinch of salt
-A pinch of freshly ground black pepper
-1/2 c. unsalted organic butter, cold, cut into thin slices

Salad

-1 10oz. bag of organic, pre-washed mixed greens
-1/2 c. red bell pepper
-1/2 c. cherry tomatoes, halved
-1/2 c. sliced cucumber
-1/2 pint fresh blackberries
-1/2 c. walnuts
-1/4 lb feta cheese, crumbled
-A handful of fresh blackberries
-Kosher salt, to taste
-Freshly ground black pepper, to taste

Serves 6.

Directions

1.) In a blender, purée blackberries with lemon juice, sugar, wine, garlic, salt, and pepper. Strain purée into small saucepan. Boil rapidly over high heat until purée is reduced to 1/4 cup. Reduce heat to low and quickly stir thinly sliced butter into the purée. Simmer.

2.) Spray salmon with olive oil, sprinkle with salt and pepper. Place filets, skinned-side up onto oven rack and broil for 5 minutes.

3.) Slice greens and combine salad ingredients in small bowls.

4.) Top salad with cooked salmon, ladle butter sauce over half of each filet and tumble berries over the fish.

Hump Day with Leanne “Poopalotskis” Pelosi

Leanne Pelosi is kind of like Martha Stewart: a crafty homemaker of sorts and I wouldn’t be surprised if she spent time in jail someday. She came up strong dominating the contest scene with fiery rail tricks and since has been consistently producing video parts, now with the likes of the Standard crew. It’s safe to say that Leanne is here to stay and her impact on snowboarding will last long after she steps away from the limelight. She sat down to let us know some of her thoughts about filming, bitchy girls, pooping, getting cut by companies and keeping the dream alive well into your 30’s.

How was your winter? Is your part in Standard going to rule this year?

My winter was OK, I am recovering from a torn LCL. I will have some stuff that I’m psyched on. I think it’ll probably be a girls segment again, I’m guessing.

What was it like going from running an all-girls film crew to joining the Standard crew?

It’s definitely different. When I ran Runway with Jeff it was awesome because we could create our own opportunities for our own crew whenever we wanted. So, I think we gave the girls a lot of opportunity. We had a filmer at our beck and call. On the negative side, girls can get bitchy. And it can be a shit show being in charge. I remember a few instances where I had to be a mediator during some arguments.

What was the argument over?

It was between a rider and a filmer. The rider was telling the filmer where to film from.

Which one was being (more of) a pre-Madonna?

Neither of them was being professional. The rider that had the problem should not have yelled at him in front of everyone.

How did you balance being everyone’s “bro” and being the boss?

It’s such a small industry so you want to be as professional as you can with every relationship. You can burn bridges really fast and through my experience I’ve had a lot of up and downs and dealt with some unprofessional relationships- and that sucks. It’s not the way I want to do business.


Mellow day at the office. Photo: Mike Yoshida/K2 Snowboarding

Are there ups and downs to filming with a male-dominated crew such as Standard?

My first year I was the only girl, so getting onto crews within Standard was hard. They only let me go on the rail missions, which was frustrating trying to weasel my way onto a crew. I thought, my sponsors hooked it up, I’m going to have a crew, but it wasn’t like that. After that season more girls got involved, we shared a filmer. That was awesome.

Any good trips this year?

I went on one trip to Tahoe with Kevin Jones, Mathew Crepel, Ryan Tiene and Mike Hatchet- it was awesome. Mike Hatchet has so much experience. He knows exactly what aspect will be good at one time of the day. Experience is so important. You watch people like Kevin Jones ride and you say, “Ok, that looks so easy”. He just makes it look so easy.

Is it nice to be able to focus on a video part without having to perform at contests to satisfy sponsors?

I think there are a lot of girls that are doing really well with filming. It’s cool to see that the film riders and the contests riders have kind of split off finally. It’s gotten more competitive so, you can’t really do both. Or at least it is very difficult to get medals around your neck and a full video part with the level of riding now. Standard and Absinthe are starting to realize that there is a women’s market and people want to see women riding.


Whistler Backcountry. Photo: Mike Yoshida

Do you have any nicknames?

P Lo, Party Poopers, Poopalotskis, Party Pelosi.

Poopalotskis? Tell me about the Poop Chute.

Oh my god. This is probably my favorite story from snowboarding. I was on a heli trip in Alaska with Kimmy (Fisani) and Hana (Beaman). We had all picked out the first lines we were going to do for the trip and I got dropped off first because the heli couldn’t land on my line. I didn’t actually study the line before I went up. Kimmy and Hana got dropped off in another zone with the guide. I was alone and dropped off on a line I wasn’t supposed to be on, without a guide. So the guide drew a line in the snow and told me not to cross it and said “Do no move from here, you will die”. So I didn’t move one inch and when I was alone I started feeling sick to my stomach. So, I basically went number two on the top of my line. That sucked. I had such a small space to work with.

Did you have tp on you?

No, I used snow. Ball it up, it’s all good.

The end of the poop chute…

Haha. How was ride out?

It was the best experience. I was so stoked. When I got to the bottom, I told them what happened and they laughed their asses off. Then our filmer told us the line I just did, was previously done by Xavier (Delerue), and he took a giant shit on top of it. We all burst out into tears with laughter, and from then on it was called ‘Poop Chute’.

Who is your favorite girl snowboarder of all time?

I love Robin (Van Gyn)… as a person. My favorite snowboarder of all would have to be Tara Dakides.

Do you think it’s unfair that she can’t get support from companies, considering she is still so good?

It’s really sad to see a legend like Tara not get the respect she deserves. She pretty much put snowboarding on the map for women and I have a huge respect for her. I used to watch her video parts over and over again and even now her video part from back in the day could be ender in any of the girls videos now. The snowboard industry just wants the next best thing all the time, and that’s cool, but don’t give up your heritage. She’s still killing it. I feel like the snowboard industry holds onto the guys longer, like Peter Line, Terje, and Jamie Lynn. For women’s snowboarding Tara fits into that category. So why doesn’t she have any sponsors? If I was someone at a company I would give her the opportunity to film. She wants to film with Standard and if she could she would probably destroy it.


Leanne used to score goals, now she just uses the goal to snowboard on. Photo: Mike Yoshida/K2 Snowboarding

Why do you think girls, for the most part, don’t get put on “legends” programs?

I’m not exactly sure. I think it comes down to money. But, I think the point of having athletes on a brand is to legitimize the brand. I think there is a market for the girl’s side of the sport, even though the guys piece of the pie is much larger.

I heard 2010 sales of women specific snow equipment, apparel, etc. was $1billion?

It’s just an excuse, I hate hearing that I’m a girl and I don’t sell product. That’s why there are these all-girls initiatives like Peepshow and Runway. We have to create our own opportunities because no one else is giving us the chance

You switched outerwear sponsors at the end of last year. Was it a smooth transition from a mainstream brand to a smaller rider owned company?

The first trip I did this winter was to Bald Face with Travis Parker and Jesse. All we did for the fist three days was ride powder and didn’t take the cameras out once. We just had a really good time- it gave me a good idea of what Airblaster is about. I just wanted to be on a crew that I was stoked on and was stoked on me.

We stole these shots off the Airblaster Airbabes blog. The least you could do is check it out.

Was it hard to break ties with a company you had such a long history with?

Unfortunately, there was a personal issue there. In the end, the money didn’t matter. There was nothing I could do to please this person at the company, so I was not stoked to be there. They mentioned that the brand image of the company was changing and I didn’t fit the new image. When I asked what that new image was, they were unable to explain it.

Ouch. That must have been a tough pill to swallow.

Yeah it was definitely one of the hardest. There is something to be said about loyalty in this industry. And, feeling like a rider that has a lot of loyalty you kind of get a slap in the face.


Sometimes you deal with bullshit, other times you get to do this. Photo: Peter Morning

Is there loyalty in this industry?

Well after the way that relationship ended I wasn’t so sure. It’s a business at the end of the day and you have to remember that. And everybody is out there to make money. I was really bummed out for a while, but after a while I realized I didn’t want to ride for a company that didn’t want my input.

Do you think it’s because in the eyes of the industry you are getting “old”?

I think it’s all about the magic number 30. As soon as a rider hits 30 companies are like, “So… how long are you going to snowboard for?” regardless of if you are delivering riding-wise.


Wonder how much of that dirt is actual poop? Photo: Mike Yoshida/K2 Snowboarding

How old are you?

Not 30.

Haha. How much longer will you snowboard for?

We’ll see.

Sponsors?

K2, Dragon, Dakine, Airblaster, Whistler Blackcomb.

Follow all of Leanne’s shenanigans at http://leannepelosi.tumblr.com/

Leanne and Marie Know How to Color

You know what’s cheaper than giving someone a pro model of something? Giving them their own colorway! Seriously, it’s almost as hot as collabo’s these days! etnies snow is getting in on the action giving two of its lovely ladies some crayons and telling them to go nuts on whatever etnies shoe they wanted! Here’s the official word on what Leanne Pelosi and Marie France Roi came up with.

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Promo Shot: Leanne Pelosi

Leanne Pelosi does it all- rider, videographer, YoBeat spokesperson. She considers the latter her greatest achievement.

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