So many clay pigeons were harmed in this year’s marketing campaigns. RIP clay pigeons.
By Eric Fernandez
There is a bullshit phenomenon in the snowboard world pissing me off now more than ever. The use of live firearms in web videos and video parts. Are you a thug ready to murder your next victim, or are you a snowboarder? Oh yeah, you’re a snowboarder, so stop promoting guns.
“The Real” in TRJJ is for “Real in da streetz.”
I presume that the reason for including this footage is to show how edgy the rider is, to project an image of being “raw” and “badass,” or to mock contemporary culture surrounding rap music which equates guns with “cool.” Or maybe it is to show that they can have fun not giving a flying fuck about doing an inherently dangerous, life-threatening, irresponsible and pointless activity like firing an automatic firearm into a god damn lake or at a tree in the mountains. Well, I will spare you the suspense: including this footage in your video will not make you seem more badass, or more interesting, or a better snowboarder. It will make you seem like an utter moron as you embarrass the snowboard community with your ridiculous antics.
The dude with the gun must turn over to his filmer to be sure that he is going to get the shot. Does he call “drop” just like he does while he’s strapped in? I’ve considered that maybe these kids are actually running around just firing these assault weapons with reckless abandon, and their filmers are just so happening to get some of it on film. I really would like to know how many of these kids are playing with guns for fun when the cameras aren’t around.
Skip to :25 for some stupid shit.
I know what most of you are thinking: this piece was written as a direct response to the horrifying, unspeakable acts that were committed this morning in Newtown, Connecticut, where 20 some children between the ages of 5 and 10 had bullets tear through their bodies as their classmates watched on. Well, I wrote this piece a week ago, when the last shooting happened. Here we are with two shootings in one week, one in Portland, where a lot of people who are reading this might even live. I read the news this morning and I started weeping. I wept for like 10 minutes. The event in Newtown Connecticut this morning should be a looming reminder of the reality of guns and reinforce the fact that guns and snowboarding should not be associated with one another. I love watching you guys snowboard, I don’t want to see one of you accidentally send a bullet through your buddy’s head.
Another day closer to COMUNE’S first full length release and to harden your boner just a bit more Diggles and the COMUNE factory have dropped yet another teaser. Enjoy some boarding, bails and babes kids!