BY POPULAR DEMAND: Danyale Patterson’s 2017/18 Masterpiece “Yas Quain” has dropped in its entirety and HERE. IT. IS. If the Catfish wasn’t busy stuffing his face, and still worked here, it would have been posted days ago. But he doesn’t, and our posting kitty had a lot of karaoke to sing last night, so 3,612 of you have already seen this (not to mention: everyone in RENO.) For the rest of you baaaaaaaaaaad bitches, Danyale is an artist and you will LOVE it.
Ed: The following words for our new voice-of-the-people section “Hot Box” were written by Charlotte Scott. If women with opinions make you angry, we recommend reading it. Twice. All non-screen grabbed photos courtesy of Tim Zimmerman/Gnu Snowboards.
The baddest bitch in the game, Dangy Patterson. earning it the hard way.
A couple of weeks ago, my timeline was full of fed up women posting #metoo. Being an affected female, I joined in. It’s no secret that women are just OVER IT. Over the bullshit and everything else that keeps us from just living our lives without microaggressions, or some dude’s bad attitude because you’d rather not suck their small dick. The snowsports world is no exception to this bullshit, so here are my 97 theses nailed to snowboarding’s door.
I got into the snowsports world because my dad was a PSIA/AASI certified instructor at Alpine Valley, so I grew up in the ski school. (And yes, rode on the same slopes as Danny Davis at the same time. #humblebrag) I switched from two planks to one when I was 8 and loved it. My dad tried to make me do both, but that was a losing battle. It wasn’t immediate that I noticed the rift between boys and girls snowboarding; I was just so stoked to be on a board and loving it. But as I got older, I realized that girls and women had to work 3x as hard to get any type of props on a board.
I was surrounded by dudes but none of them ever respected what I brought to the table.
I’ve always been kind of a wuss in the park. The idea of smashing all my teeth out on a box or rail or the idea of being both cold AND in pain never completely jived with me. I found my groove in carving — way before the Yawgoons made it cool, and thank JAH they did, because now I can be cool, too! — and more technical aspects of snowboarding, but most of all, teaching this to other people. Unfortunately because landfill hills of the Midwest are limited in terrain, the park is where you earned your stripes,
so I pushed my boundaries for the sake of earning male respect (ugh).
This was nearly impossible. Every time I did something I was super proud of, it still didn’t make me good enough. I spent most of my adolescence trying to be as good as, or better than, the boys. When I moved to Vermont, I finally was better than the boys, but I realized I actually loved being better for ME. Being better than dudes was just a cherry on top.
It was around this time I also realized, the snowboarding industry didn’t have my back. Whether is was making shitty products or just not bothering to represent me as a demographic, it became apparent I loved actual snowboarding, but marketable snowboarding didn’t give a fuck about me.
One time I tried on a pair of women’s jeans from a snowboard brand that was the same waist size as the brand’s men’s jeans that fit me, and I couldn’t get the leg of it past mid thigh. Why does a sporting goods company think that women who buy their products don’t have thigh muscles?
My thighs are my most sacred thing about snowboarding. They allow me to, I don’t know, do shit.
One season, I bought $300 boots that only lasted me 40 days in the season before the lining blew out in the heel. They hadn’t even broken in yet around my toes, which were still going numb by the end of every day. When I went in-store to exchange them with my warranty, I was told that as an instructor I needed to be in a “higher end” boot to accommodate all the walking I did every season. What’s more higher end than $300? And how can I afford that on an instructor salary?
Do men who hike features in the park, backcountry or urban all day have to spend more than $300 to make a boot last a whole season?
Then you have dumpster-fire media companies, such as Unofficial Networks, which are still pandering to the circle-jerking Chads of the world who think hyper-sexualized women is good marketing. And when confronted with several women who inform them of how outdated and lazy this marketing ploy is, they sarcastically respond “we took it down since you were so utterly offended.” It’s not about the offense, brother, it’s about the fact that it somehow got okay’d (probably by several males) before it was word-vomited onto their facebook page.
If you don’t see what’s wrong with this, you really can’t be helped.
Or how about on Social Media, where a Volcom-sponsored post, which showed up on my newsfeed just today that boasted an article about “rad Florida babes” who, I think… skateboard? But Volcom wanted you to believe they sat on skateboards and loitered. I asked the company to consider the following: would you have described the same group of skaters as “rad babes” if they were all men? Would you also have used a picture of men standing around? Or would they be in action? Diving deeper into their facebook and Instagram, I came to the conclusion that Volcom didn’t take us seriously as athletes. Mentions of women on their facebook were mainly fashion-focused. Now don’t get me wrong, I love some style inspiration as much as the next person. My continued issue and frustration is that I had no problem at all finding plenty of articles, photos and videos of men in action, doing stuff, while the female-centric posts were lame in comparison. What’s the deal? Does Volcom not have great female athletes they like to show off? Their instagram was the same: plenty of men in action, almost dominantly so, a few women in action, and a handful of bikini shots.
This lazy, sexist, and microaggression-ridden marketing leaks into the bigger picture of how women are viewed and treated as athletes, equals, and professionals. Seven Days reported in an article last year, “…male snowboarding participants in all age groups declined from 5.4 million riders in the 2010-11 winter season to 4.7 million in 2014-15. During that same period, the number of female snowboarding participants rose from 2.7 million to 2.9 million. In the last season alone, [Kelly] Davis notes, women’s involvement in the sport jumped 10 percent over the previous season.” So while we’re seeing snowboarding as a whole decline, women’s snowboarding is increasing. Why are snowboarding marketing teams panicking about how to bring people in, when the answer has been in front of them the whole time? Women.
And not women looking like they’ve been photoshopped into nature, but women with dirt under their nails and on their faces. Women with sweat and unkempt hair and looks of determination. GNU is also dialing into the equality of men and women in snowboarding. I frequently see women in action, and women’s content on their social media. Their boards are consistently diverse and give plenty of options for the full spectrum of female taste. I assume this is in great part due to Barrett Christy, who oversees the women’s board graphics. RIDE is also, secretly on point with their female graphics. I never see a lot of talk about RIDE boards, but if you’re fed up with shrinky dink pink boards, I encourage you to check them out.
Last winter, I donated my time to Mt Brighton Ski School in exchange for a free day-pass. I enjoy peer-to-peer exchanges of information and thought a clinic on carving and reverse carves would be a fun time. My dad being the proud papa bear he is bragged and advertised for weeks leading up to my visit, hoping to garner some excitement about coming. One person he introduced me to prior to this stood out to me. He was friendly enough during introductions, the moment my dad told him I was running a clinic and that he should attend, his entire demeanor changed. You know that look men get when they immediately are discrediting your experience and knowledge? Yeah. That’s the look he shot my way and his tone of voice made it easy to read between the lines.
“Oh… are you certified or something?”
“Yeah! I’m a level II staff trainer from Vermont.”
“Yeahhhhhh…. I’m from Colorado originally, riding out there is pretty tough”
“That’s weird, I’ve been under the impression that the East Coast is the most competitive and hardest to certify in because of unforgiving conditions, steep and narrow terrain, and bitter cold. Are you certified?”
BTW he did not attend my clinic that night.
Earning turns is the oldest cliche in the book, but to say Barrett Christy earned this epic slash at Baldface lodge would be an understatement anyway.
I once taught a clinic right before I got my Level II at Alpine Valley, MI. Again, another favor and donation of my time in exchange for a free pass (BIG UPS TO ALPINE VALLEY 4EVER, MUCH LOVE.) The ski school director, while notoriously a hard ass, believed and respected my ethic, hard work and expertise enough to take all his snowboarders out in a mandatory training. It was 100% dudes. The focus being on ankle flexion and extension (my all-time fave thing to talk about). I had one guy in particular spend the entire 3 hours talking NONSTOP and humble bragging about the 1 time he went to Alaska (so cool bro), and how good he was. He didn’t pay attention once during my whole clinic. So at the end, I taught a cab three nose-roll with the ankle flexion as the main character to really tie it all together. I was met with instant respect from all dudes [who thought I was all talk and boring fundamentals] except Mr. I-Snowboarded-Alaska-Once. His only response? “I can’t do that with this board, it’s too stiff.” Riiiiiiiiiiiiiiiiiiiiiiiiiiiight.
Bet Kaitlyn Farrington could do this on any board she wanted to.
One time while teaching at Sugarbush I overheard a guy and his girlfriend talking to the desk ladies.
Her: “I want to take a snowboard lesson”
Him: “Snowboarding is too hard for girls to learn” Lol.
Another time teaching at Sugarbush I had a woman and her boyfriend’s sister in a lesson. We had to come inside to fix her stance because it wasn’t working out for her. Her boyfriend came over to see what was up. He asked where we were practicing and I pointed towards the magic carpet where all beginner lessons live. He replied, “Aw, that’s so cute!” Right. Cute. For imagery purposes, he swaggered up with his brand new Burton Love board with those terrible, distasteful graphics of soulless-looking porn stars with shitty Chris Nunez tattoo flash over the lady bits. Such a classy man.
I help run a social media page called Ride Like Her. It’s more of a hobby and desire to pat all my fellow ladies on the back for doing what they do and giving other women something to aspire to. Whether you’re snowboarding for the first time, still a beginner, or crushing the backcountry, I wanted a place to celebrate women because for some reason, society still really dislikes us. I posted a Too Hard edit to the Facepage and received a comment quickly from a male AASI instructor coming down super critical on the skateboard footy they featured. I’ll say that every trick they do in every edit is above my skill level and I bow down to them for that. He seemed to miss the point of the post, and the whole page tbh. See below:
“This chick needs to step up her skate game. How did those clips make edit?
“Not trying to be mean, but if I saw a dude throwing wack ass kickflips and p rail board slides to regs for an edit I’d call him out too. No double standards.
“I’m all about doing what you do because it’s fun. There are plenty of people out there pushing wood in all kinds of ways, and I’m all about empowerment on a board, but being female is not some sort of impediment to the sport, I don’t want it treated as such.
“I’m not sipping any hateorade. Being critical isn’t being hateful. I’m not telling her to go big or go home, or hang up her board. I’m saying I think she can do better.”
And then he mansplained me, I won’t bore you with his mansplaining because it doesn’t matter. The point? Women are always held to higher standard and under constant scrutiny no matter what they do.
Dangy does it her way.
So what can we do?
We can start by throwing away our hate. Maybe you caught the recent Yobeat Article about the perpetuation of shade-throwing and bad vibes in the industry. That’s a big contributing factor to women feeling like they don’t have a place in snowboarding, even though we bust our asses for it. We can start questioning snowboard companies that continue to insist we like pink and fur on everything. (For the record, there’s nothing wrong with pink and liking pink, but we’re sick of that being our only option.) We can start pushing back on social media when we see over and over women in inaction. We can start our own companies, such as Coalition Snow, that make products for women, by women. We can start getting stoked about anyone doing something cool or nailing something for the first time — whether this is their first double cork or their first time in the park or even their first turn. It doesn’t matter as long as we’re stoked about it. We can check ourselves, myself included, before being an asshole. Ask yourself, is this necessary energy I’m spending on throwing shade at someone else, or is this energy better spent on snowboarding and minding my own business?
Women are waking up, my friends, and we’re sick of being told and shown we’re not equal. Bitches deserve respect and we’re not settling for anything less.
Ageless, sexless and just. plain. rad. Barrett Christy
If you made it all the way here and you have you your own opinion you’d like to share, send us your words for a future Hot Box to submissions at yobeat dot com.
In light of the currently #metoo discussion we bring you the latest teaser from Too Hard.
Featuring: A bunch of bad bitches who are gonna do what they want, despite the fact they don’t get paid, get told they suck over and over on the Internet, and cool guy’d out of spots and are referred to in high level snowboarding marketing meetings as “unmarketable” over and over and over.
Yas Bitch – these chicks fucking rip.
Subscribe and follow along all season on the Too Hard Youtube.
A season mash-up from her 2015/16 season/ Too Hard section, to be distributed on VHS cassette to potential sponsors.
Believe it or not, we’ve done over 400 Hump Day interviews. Up and comers, legends, industry dudes, Olympians and even those with day jobs have been profiled every Wednesday since 2008. Since it’s the final hump day of 2015, what better time to take a break and reflect on the stand outs from this year? From starting brands and shops to nurturing careers, we ask the hard questions and occasionally get some serious answers. Based loosely on views as well as our own memories and gut feelings, here’s a look back at the best of the year that was.
I feel like we had ownership of a slice of it, you know? And, yes, to me, I was like, “this is our time. Let’s take advantage of this moment.” These times that we have, we have to use them to the best of our ability and enjoy life to the very best. We gave it our all, you know? Beyond that, I think that’s what it is: we’re all given a time to shine and we need to embrace it.
It’s not just a search for Baby Jesus. We can still look for him, but you just want to have some diversity when it comes to brands or the media. Close to 50% of snowboarders are over 25. I mean, that’s a big fucking number. Everyone’s always like, it’s such a young man’s sport. The only people who pay attention to what goes online are people in the industry and other than that, maybe 2-3% of the general snowboarding population goes online to watch those videos. It’s a really small segment that everyone markets to, and most of those people get hooked up anyway. I think the industry is growing up a little bit, ya know.
In snowboarding it’s like, oh you do contests? That’s whack. But who cares what I do. I’m snowboarding and that’s all I care about. If you just ride rails in the city – sweet. If you just wanna go up to Snowbird and do laps all day, that’s cool! You’re snowboarding. There’s no right or wrong way. Style is subjective, that’s in the eye of the beholder. There are people who’s style I’m not a fan of, but I’m not one to say you have whack style or you have good style. It’s not up to me. I’m not the one voice above all, no one is. That’s what’s so annoying to me is why do people hate on how other people wanna snowboard? Why do you hate on someone because they want to do contests or double corks. Why is there so much hate?
I get so harshed for partying. I don’t get it! We all party! God, the cover of that 32 movie was Dylan Alito puking. We aren’t doing anything that sloppy. Why can’t girls party?! I mean they all do but we aren’t allowed to show it?? Why? It’s fun. It’s really fun. I have a lot of priceless stories and memories of partying with my friends. When I edit I like to show those good times. They make me smile. I meet a lot of good people while partying. It’s a douche bag male run world and women are supposed to be clean lil virgins for the boys. Grow the fuck up, bros. It’s not offensive, it’s fun. I don’t drink or get high while snowboarding. Apres, dawg. If you get worked up over a flipping Too Hard edit your life must really suck and you should go have some fun. But yeah sponsors are always saying wack noise like “can’t help you out cuz your image is too risky.” Guarantee no dude is hearing weak stuff like that. If you ask me they should be shut’n the hell up and enjoying the show.
…don’t think so.
The one thing about Tite is I want it to work out to still be in snowboarding, and snowboard, and have it make sense for me to be snowboarding. If I shred a bunch, that’s one more reason to support the brand. If you know the behind the scenes of it you know what’s up. At the Agenda Trade Show in New York people were stoked on it, but I didn’t have to tell them that I have this crazy snowboard team, and they don’t have to know that I’m a pro snowboarder or care what I look like snowboarding. They were just down with the logo and the brand. Snowboarding didn’t have to sell it. But then in the inside world, in the snowboard industry, I feel like people are more likely to want to represent or support your brand if it’s going back into you actually snowboarding, not partying. Like [they’ll support it] if it’s gonna allow me to keep snowboarding. Before, I did have this party image where if I had started a brand back then, people would have been like ‘oh yeah, let’s fucking support that brand so Deadlung can just party his life away.’ It’s like, no, that’s not what it’s going towards now. Tite isn’t going towards drugs and bar tabs and shit, it’s gonna go towards me going snowboarding cause thats all I really care about. Like supporting Tite is promoting a healthy lifestyle for me, and will bring hella nollies in the future.
I knew that was the type of train he would want to catch, cause you don’t just wind up in the middle of nowhere, it’ll take you all the way there. So I ran up and I started getting all excited. I packed my sleeping bag, put my pants and hoodie on and just freakin went. It was a full moon, the super moon actually, so like a huge bright sky. I get on the train, and it’s pretty much like a semi truck trailer on top of a train. I crawled in there lay down so I’m hidden behind these tires, and all the sudden it just starts making a wooshing noise, which are like the brakes airing out. Then it starts cruising, past the train station, past all the employees, and we’re picking up speed and I’m just like all by myself. I got a decent little buzz from when I was looking around for Hillbilly and I ran into some friends and had a few beers and so now I’m just on another planet it feels like. I’m just on a freight train for the first time by myself, no idea where I’m doing or what’s gonna happen. I’m just off into the unknown, you know?
I watched Johnny Lazz’s edit today and I was like, “damn, I fuckin suck at snowboarding compared to this kid.” But pretty much all of his shit is in the park. He rides the park all year. So, I can’t compare myself to that because I don’t really ride park. Louif [Paradis] is my favorite snowboarder at the moment. He reinvents himself like every year, constantly changing. And he’s a humble dude. He doesn’t talk a lot. Low-key. He does his thing and helps his homies out. That’s what I respect. Not the kids who wanna be a fuckin actor.
It’s cool, but a bit of my ego was there, and it’s tough to deal with. I tried to never be this guy who was like, “oh I’m a badass snowboarder, you guys are wack.” But there’s a part of me that’s like, “oh cool, I won the X Games, now can I get you some bread and some water?” And you kind of feel like, oh now they look at snowboarders like snowboarding isn’t a real career because look where it gets you in the long run. I felt like I was a bad example of snowboarding at that point and it hurt my heart a little bit to feel like that.
Actually no, that was mostly cause the misses there was getting a face tat. You gotta be careful when you drink and say what you’re gonna do. If you’re gonna do what you say, you might as well, so I kinda put myself into that. But I couldn’t let the misses have a face tat or more tattoos than me. We both got both sides of our necks done. I just got a new one on my temple too.
Mdot’s media tour continues with another session at Boreal.
-Kai Ujeski-Chas Guldemond-Eric Verillo-Danyale Patterson-Brady Lem-
Dangy visits Boreal Mountain in sunny California, where snowboarders are rejoicing with the beginning of a new season. In this episode of In the Wild, she explores their early-season rituals and the challenges brought on by months away.
After several hours of sobriety earlier in the day, Ron and Danyale fire up a doobie and get down to biz, discussing such hot button topics as snowboarding without socks, doing things high and the Too Hard Vice documentary.
Guest starring Vannah White, Goldie Hawn and Rebecca Black (RIP)
In this episode we explore the off season habits of snowboarders, namely the ancient ritual of skateboarding.
Stunts: Tim Coolidge, Gus Grossman, Justin Leveille, Cody Lee, Lucio Dogliono Majer and Kai Ujejski.
Photos: Ashley Rosemeyer
Of all the action sports, snowboarding is probably the least misogynistic, but that’s not saying much. It’s still a man’s world. It’s not that women in snowboarding are asking for special treatment – just a non hostile environment where it’s cool to be yourself, and maybe a lower contest entry fee if they’re competing for a smaller prize purse. And it will get there, especially with motivated girls like Danyale Patterson to pave the way. With ear muffs on to block the haters, and the drive to make just about anything happen all by herself, Danyale is someone who will be remembered in snowboarding long after her body gives out (the streets are a harsh mistress, ya know.) It doesn’t hurt that she’s singlehandedly making a women’s street video happen right now, either. It’s been a long time coming, but this is Dangy’s hump day.
What do your parents think about your chosen life path? Are they supportive?
My parents are the dankest and just want me to be happy. My dad taught me how to snowboard and is pretty much the same as me. He’s in mags for like ice climbing a stuff. My mom is such a sweet heart. She wants me to go to school and get a real job, but my happiness is most important. My mom dropped me off at a weed trimming scene last summer.
ha! How was that?
Well I was fresh outta knee surgery, but I wanted to make some paper. So she drove me to Cali and dropped me off. She’s an angel.
What percentage of the snowboarders you see in videos do you think support their snowboarding by trimming weed?
70%. That and drug studies
What’s the job like? Gimme your average day.
It’s so boring. Just sit there with lil fiskers and trim away while Listening to radio lab. Roll up. Collect finger hash (Your fingers collect hash from handling the weed). Get money.
A highly athletic switch nosepress at Sugarbush.
Do you worry about being a bad influence on younger girls?
No. I don’t do anything that bad. Weeds legal, drinking’s legal. I’m straight.
Do you feel pressure from the industry to clean up your image and be a nice girl? Do you think if you weren’t into partying you would have an easier time getting support for your projects?
Of course. I get so harshed for partying. I don’t get it! We all party! God, the cover of that 32 movie was Dylan Alito puking. We aren’t doing anything that sloppy. Why can’t girls party?! I mean they all do but we aren’t allowed to show it?? Why? It’s fun. It’s really fun. I have a lot of priceless stories and memories of partying with my friends. When I edit I like to show those good times. They make me smile. I meet a lot of good people while partying. It’s a douche bag male run world and women are supposed to be clean lil virgins for the boys. Grow the fuck up, bros. It’s not offensive, it’s fun. I don’t drink or get high while snowboarding. Apres, dawg. If you get worked up over a flipping Too Hard edit your life must really suck and you should go have some fun. But yeah sponsors are always saying wack noise like “can’t help you out cuz your image is too risky.” Guarantee no dude is hearing weak stuff like that. If you ask me they should be shut’n the hell up and enjoying the show.
Are you an idiot, or a genius?
How do you figure?
Cuz I can solve like almost any Sudoku.
Ha. How did you get Vice to do a series on Too Hard?
I impressed them with my Sudoku skillz and they were like, “Whoa! We gotta do a series on this baddie.” JK. That was all Lukas Huffman. He worked pretty hard too. I just chilled.
Are you happy with how it came out?
I am! I mean it only showed some sides of Too Hard. I wish it showed how much fun we have. I’m not usually hurt and bummed out. It was definitely a super fun trip and so cool to be on Vice and even cooler that Lukas chose us. Such an honor. He’s a legend.
You girls definitely took some flack for it – was it discouraging?
Yeah. But not really. Like it is when people say shit like, “ignore the hate girls, you rule.” Or like how you just asked that question. The hate comments don’t bother me, it’s the fact that people think it bothers me. I don’t notice the hate until people like shove it in my face, I guess.
Yeah, don’t feed the trolls. If you let it bother you, they win.
I’m not really a pussy when it comes to that, cuz I also get a lot of love too. Sometimes I get more hate and sometimes I get more love. You win some you lose some. You just gotta try your best.
Life in the streets is hard for a playa. Photo: Ashley Rosemeyer.
How did you get that shiner?
I was in Quebec at a house party. My dude friends got in a fight and I tried to join in haha. I tried to punch a guy and then he punched me. haha. I flew into some bushes. And then the bro ran into the house and locked the door. And my friends broke the house windows. OMG such a funny night though. Just a brunch of idiots and fighting outside and breaking windows. I bet the neighbors were like WTF!
How did your knee hold up this season?
Not great. I had a fucked up surgery. So I had to have two surgeries. And then my rib started popping out. But because my rib started popping out, it forced me to stop boarding. And now my knee feels really good. I’m the healthiest I’ve ever been now. I’ve been skating and I don’t get tired as fast as I used to and I ollie way higher.
What happened to your rib? That sounds gnar.
I just got bucked and landed on it. It started popping out. And I didn’t stop riding or drinking. I was in Quebec and just couldn’t stop sending it and it was next level painful. Every time I laughed or did something with my abs it would pop out. After two weeks I forced myself to go to AK and chill. Now my rib is fine.
Seems like you’re always at the gym, did you work out or do any training before you got hurt or is this a new leaf for you?
I’ve always been into physical fitness. Papa bear raised me that way. But actually I usually work out a lot every summer. And last summer I just skated way more, I kinda think that made me weaker. I don’t skate tranny either so I’m just ollieing non stop. Might have wrecked my knees. But shit happens. And I don’t get to work out a ton in the winters. I’m either filming some one or getting filmed or helping at a spot or editing. It’s a full time job.
Yes, you can wear pink and be a bad bitch.
What was it like filming in Yonkers? I remember you said it was one of your favorite spots.
It was so kush! You don’t get kicked there. And I was with Corinne. It’s always smooth and mellow with her.
Why don’t you get kicked out of spots there?
Cuz there’s less anal rich white people. Not to be racist but yeah, black people are chill and they are always pumped too. After the Bronx I went to Worchester (white/religious place) and no one is excited or hyped. They just want you gone. Like really? You could watch some chick eat shit or land something cool. Something you’ve never seen before and you are just pissed. They like super scared of different things, I guess.
Old white people are the worst. You spent some time on the East Coast this winter – what did you think of the scene there? A little different from Alaska…
Yeah. Everywhere is different from AK. But yeah east coast vs west coast. West is more laid back and easier. East is hard and cold and makes people more hard and cold. But they both good. West coast seems less intelligent, but happier.
Did you spend much time in AK this year?
AK is cold and harsh and dumb. Haha. But people are NOT afraid to be themselves no matter what. And yeah, because I’ve been so hurt, it’s better if I’m not around friends. So I don’t drink. Cuz if I can’t board with the homies I can only drink with them. But if I can board with them, it’s all good.
Do you think people in snowboarding are afraid to be themselves?
That’s tuff. It really depends who your talking about. I guess the majority are like Worchester, they are afraid of different things. Mostly rich white people that prob started snowboarding because it was “cool” and don’t want to risk not being cool or different.
Speaking of cool and different, what’s up with Pozi Pozi?
It’s Gus and Estes project. It’s sooooo legit. They make all the music and it’s freaking beautiful And este is so good at filming and editing, they are geniuses. A full movie will be dropping soon.
Everyone is obsessed with social media and staying relevant and you’ve got it pretty well handled. Is there a secret to being popular on social media?
Yeah, Study it. You gotta know what’s cool. I mean it depends who you want to be popular with though. If you want a bunch of sheep then you just post pretty shit. Sexy pics or pics of beaches and you know tag shit and like people’s photos. If you want cool people to like you, you have to be witty and only post if it’s solid. If you questioning it, don’t post. But if go for sheep, you’ll get wayyyy more followers.
Are followers all that matters?
Depends what you want. Followers or respectable respect. I go through phases. Sometimes I’m on point and I’m witty and my gram is dope. Sometimes I don’t care and just post whatever. I always lose followers when I post though, unless it’s a snowboarding pic and I hate posting those.
Why do you hate posting snowboard photos?
Cuz when I’m snowboarding I’m not taking pics or thinking about the ‘gram. So if I post a snowboarding photos it’s like, “Hey, look at this photo of me snowboarding from last month.” I mean sometimes you can post an current snowboard pic. But the nice ones are weird to post.
What’s your favorite social network?
Snapchat cuz it’s real. Insta is too planned out and careful and fake.
A lot of people like to bemoan the internet and social media because it’s made things harder, or whatever. How do you think it’s changed snowboarding? And what opportunities has it afforded you personally?
It’s given everyone opportunity. So now people without budgets can get famous. But it’s so cluttered and such a mess now. I think it would be better if people stopped posting so much. But you have to post to keep up. And to keep posting shit you’re not even proud of sucks.
But the WORST part is that your good shit gets the same views and respect as the bad shit. That’s why I wish social media would slow down. But also, The majority of people watching don’t know much about snowboarding. So you could post the same shit over and over and most people don’t even notice and it’ll get the same hype. On Too Hard the most popular posts are the unique ones. Not good snowboarding. Or good editing. But like just a dog pulling and girl or a girl snowboarding and drinking a beer. Stuff real life people could do. But sponsors don’t respond to that.
Sideways at Sugarbush.
So, are you really considering trying to do contests? Why didn’t you go that route first?
I did do contests when I was younger. Like Rev Tour and Grand Prix and Opens. But now I’m just concentrating on winning le bad bitch race. But really, contests were just too expensive to travel to and it was hard to go to school and travel. I lived in Tahoe and started going to spots with Nicky v and Le BHappy crew and filming was more fun and easy to do while I was going to school. I also like editing and so it just made sense to go the video route. But yeah, contests sound fun. To switch things up. I miss jumping a lot. I’ll jump some this summer and see how it goes. Jumping is pretty magical. Like floating through space for a second.
Do you think you have what it takes to be the next Jamie Anderson?
Do you think you could make it to the Olympics? What would it take for you to make that happen?
A complete change in my lifestyle. Steroids, training, living at breck and riding jumps non stop. But yeah I believe anything is possible.
Would you want to do that though?
I do want to jump all day. But I would never live in Breck. Hmmm. I don’t know where would be livable with good jumps. PC was the dopeness til Vail bought it. Vail ruins everything. Northstar used to be cool too. Fuck Vail, infinity times.
Yes, their $150 lift tickets are not that sweet. Which brings up another thing. There’s definitely talk that “accessibility” is important in snowboarding lately. Do you think if people stop throwing themselves off buildings more average people will get into snowboarding?
I don’t know. Not really. I think the more media it has, the more people will do it. Like if it’s in movies and cartoons or on TV, I guess. And the more of the inner city free hike parks the better! It’s something for people to do, but first they need the idea, and then they need a place that’s accessible.
Alright, speed round: Plead the fifth or drink a fifth?
Drink a fifth
Weed or addys?
Tapout tat on your upper back between your shoulder blades or hatchetman tramp stamp?
Tapout tat, fo sho.
Whats your biggest fear?
My mom’s Roomba.
Who are your dream sponsors?
An airline company, some booshy hotel, American Apparel, Land Rover, Wells Fargo, Versace, Gucci
And your actual sponsors?
Gnu, Airblaster, Dragon, Outdoor Tech.
This song may be hard, but these girls are harder.
Riders: Corinne Pasela, Jill Perkins, Maria Bertram Thomsen, Marjorie Couturier, Joanie Robichaud, Morgan Lynne, Christine Savage, Isabella Borriello, Taylor Elliot, Fancy Rutherford and Madison Blackley
Filmers: Mäx Senger and Kieth Rutherford
Crowd sourcing may actually be the most annoying part of the Internet. I mean, how’s a person supposed to feel good about themselves and make ends meet with all these opportunies to support the cause popping up daily? But if you support only one snowboard video kickstarter project this season, let it be this one. Why? Because Danyale Patterson managed to make a legitmately funny video to go along with it, and while lots of people talk about “supporting women’s snowboarding” she’s making it happen. Or, in her words:
Will you be an angel for helpless jibgurlz? Every day, these girls are abused, beaten and neglected in the streets, and they’re crying out for help. Please, join the JGSF (Jib Gurl Support Fund) with a one time donation right now. you’ll help keep women’s snowboarding alive, and provide medical care, food, shelter and love. Join online in the next thirty minutes and you’ll receive a photo of an injured jibgurl. You can give them a second chance. Right now Too Hard needs you. Your support says ‘I’m here to help.’ Please click right now.”
So come on, you’re a rich white kid. Click on over and support the cause: https://www.kickstarter.com/projects/1425770607/too-hard-all-womens-snowboard-project
Oh do we have a special treat for you today, lucky readers! It’s the first look at Danyale Patterson’s new flick, Tâˆž Hâ–²RD. Why should you be excited about a girls movie, when you have a penis and think you can probably snowboarder better than them? Because these are no average chicks. They fall hard, act hard and board the hardest. And if you pay attention, you might see boobs. But enough from us, we caught up with Danyale to get the real scoop on “Tâˆž Hâ–²RD”
Who are you and why did you decide to make a video?
I’m Danyale Patterson and I decided to make a video this year because I wanted to try something new. I really enjoy editing and memories. I thought this project would be a fun way to document a year of friends and snowboarding.
Who’s in the movie? How did you choose who you filmed?
The roster includes about 15 girls. The girls in the film are my friends, so really we just chose each other. We get a long, think and feel similarly about snowboarding, and enjoy what we’re doing, which hopefully reflects on screen.
I can come up with plenty of meanings for the name Tâˆž Hâ–²RD, but what’s your story behind it?
Hah well, I asked my friend to help me think of a name and he said “I can’t, It’s too hard.” I laughed and said that’s perfect. It worked well because we are just a bunch of hard ass suburban white girls and because everything really IS too hard. Especially filming with girls.
Aside from being all babes, how will the video be different from the other 10000 out this year?
Well it’s going to be very eclectic. Girls are crazy and moody. I hope to portray female characteristics and moodiness is definitely a big one.
Do you think people want to watch women’s snowboarding? Do you care?
Hah IDK. I love watching it. Women’s boarding is hilarious and exciting because it’s just not supposed to happen. Girls always look like they are going to die and a lot of times they do, plus when they finally do land it’s AMAZING! It’s like watching a cat try to swim. It’s unique, cute, and awkward. Way more entertaining than men’s boarding. They just land tricks over and over and over. So repetitive and perfect.
When does the full movie drop?
Girls: Danyale Patterson, Fancy Rutherford, Darrah Reid-McLean, Marie Hucal, Madison Blackley, Gadrielle Maiden, Taylor Elliot, Alice Gorton, Mary Rand, Jessi Huege, Joanie Robichaud, Desiree Melancon and more.
Edit: Dimo Petkov/Ninja Squad
This year’s Roxy Shooting Star competition is a wrap, and it was no easy feat to narrow the almost 50 entries from all across North America down to the winners. But it’s a contest, so we made it happen. Without further hoopla or rambling, the winners of Roxy Shooting Star 2012 are:
Jen Cusick, Representing Adams Ski and Board (3 Roxy outerwear & snowboard kits for the shop girls!)
Congratulations and thank you to all the girls who entered. You can check out all the entries at roxyshootingstar.yobeat.com