A dumping ground for press releases.

YoBETA: Lofoten and Riksgränsen Norway with Johan Rosen

Johan Rosen is “straight outta the woods of Sweden,” so it’s only appropriate he would give us some tips for living in a tent in Norway. We honestly don’t know anything about him and this is the last one of these we’re writing so check back later for a good intro. Maybe. [Editor’s note: Probably not]

Follow HIM on INSTAGRAM @Traktoff or Snackbreaksnow

What was your favorite thing to drink?
Jonas’s special Chaga/Ginger tea

Best food you ate? Grossest thing on the menu you definitely didn’t order?
Camping cooking is always good, wasn’t really anything too gross around just some smelly dried fish

Best technique for hooking up with a sexy member of the same or opposite sex?
Be creative

Most useful second language?
Dalmål

Best place to stay?
The prospector tent, best place to fall asleep next to a fire when you can hear the wind outside.

WANT TO BE ENTERTAINED AND INFORMED EVEN MORE?

Click on the Images below to SEE them in their full glory and READ mini Travel Guides for each location, as told by the riders themselves.

NIls Arvidsson

JAPAN

Nils in Sweden Mihaj

SWEDEN

BULGARIA

NORWAY

CHILE   

YoBETA: Bulgaria with Kareem el Rafie

When you’re a Swede named Kareem, snowboard-logic would certainly surmise Marc Franc Montoya’s style should live on through you. And we’re soul-happy to inform you that this character is holding the yo-torch high! But there’s much more to Kareem El Rafie than meets the eye. When not rocking Organic Clothing on the streets of the world, Kareem peddles Sweden’s finest fish, beef and vegan tacos on the streets of Stockholm from LaOlita, sending positive vibes from park box to mega booter with the finest melting pot of style! AND since he lives in Sweden, his cross-cultural love of all things awesome doesn’t actually offend anyone. He joined up with the crew of Soft Impact for the Bulgaria leg of the trip, and we asked him to TELL US MORE about existing as himself in Sophia. 

Follow Kareem on INSTAGRAM HERE


Organic Stalefish at Ski Center Kartala. Photo: Niko Plakov

What was your favorite thing to drink in Bulgaria?
Bulgarian beer is pretty dope!

Best food you ate? Grossest thing on the menu you definitely didn’t order?
Bulgarian food is suprisingly good! High quality ingredients with simple but delicious dishes! My favorite was for sure their Pumkin soup! Didn’t really remember any disasters foodwise, except maybe a bad kebab here or there…

Best technique for hooking up with a sexy member of the same or opposite sex?
Best pickup line I learned was “Kaksi Mazdka” which translates (kind of) to, “how U doing Hottie?”

Best place to stay?

Best place to stay is for sure at the “mayor of Bulgaria” Niko Plakov‘s Crib in Sofia! Best of times and homie got all the resorts in Bulgaria on lock and the streets as well!

Most useful second language?

That would probably be English or Serbian. I went with English haha

Follow Kareem on INSTAGRAM HERE
WANT TO BE ENTERTAINED AND INFORMED EVEN MORE?

Click on the Images below to SEE them in their full glory and READ mini Travel Guides for each location, as told by the riders themselves.

NIls Arvidsson

JAPAN

Nils in Sweden Mihaj

SWEDEN

BULGARIA

NORWAY

CHILE   

YoBETA: Hemavan, SWEDEN with Lowe Andersson

Technically, Lowe Andersson doesn’t get paid to ride a snowboard. But without ever meeting him, we assume he can ride a snowboard well, fast, with a heavy bag on his back and $10,000 worth of camera gear in his hand, to boot. Or at the very least, he can stand in a park and spit shittalk like no other. You see, Lowe found snowboarding at some point in his life and fell in love, but blessed with a creative mind and good eye, he chose the slightly softer impact route of filming. Eventually he founded No Budget Products, making him the perfect filmer/editor to bring along with a bunch of riders who actually have budgets for personal side projects. He also eats, drinks and enjoys life, so we decided to ask him for the dirt on staying in Hemevan, Sweden during the making of Soft Impact.

FOLLOW LOWE ON FACEBOOK

Best food you ate? Grossest thing on the menu you definitely didn’t order?
Johan Rosen’s roadkill burger is the best and I’m definitly not getting the liver!!!

Most useful second language?
Norwegian and English.

Nils goes small in Sweden. Photo: Mihaj Badea

Best place to stay? And you can’t say “whatever’s free”
STF Hostels

Best technique for hooking up with a sexy member of the same or opposite sex?
Show her that you can party!

TOTALLY IRRELEVANT BONUS EDIT! FILMED and Edited by Lowe

WANT TO BE ENTERTAINED AND INFORMED EVEN MORE?

Click on the Images below to SEE them in their full glory and READ mini Travel Guides for each location, as told by the riders themselves.

NIls Arvidsson

JAPAN

Nils in Sweden Mihaj

SWEDEN

BULGARIA

NORWAY

CHILE   

NIls Arvidsson

YoBETA: Japan with Nils Arvidsson

Nils Arvissson’s short story goes something like this. Swedish boy genius snowboarder works his way through the competitive ranks and scores top honors with his triple-chucking ability. Hooks up with the right people, gets on Vans, Rip Curl and Nitro. Breaks his arm (twice) and is told he can’t keep crashing on hard-ass landings. Tells his sponsors, “Yo, Imma go to Japan and ride powder.” And that’s where we caught up with him to find out what he learned from his SOFT IMPACT trip to the great, white East.

FOLLOW HIM ON INSTAGRAM HERE

Nils digging out in Japan. Photo Lozza

Favorite thing to drink?
Sapporo beer and water

Best food you ate? Grossest thing on the menu you definitely didn’t order?
Had some amazing sushi and the diffrent ramen noodle soups where sick! Saw lots of really sketchy food at the supermarket, including some nasty looking eggs and the classic chicken feet.

Best technique for hooking up with a sexy member of the same or opposite sex?
Backflip

Most useful second language?
If English doesnt work, just smile and wave.

Best place to stay?
Always Niseko or Miasan’s place

NIls Arvidsson photo Lozza

Photo: Lozza 

BONUS NILS VIDEO!

WANT TO BE ENTERTAINED AND INFORMED EVEN MORE?

Click on the Images below to SEE them in their full glory and READ mini Travel Guides for each location, as told by the riders themselves.

NIls Arvidsson

JAPAN

Nils in Sweden Mihaj

SWEDEN

BULGARIA

NORWAY

CHILE   

YoBETA: Chile with Nate Johnstone

Full-grown adult from Nate Johnstone hails from Newport, Australia, where he goes home to care for his own unit (that’s Aussie-english for home), beautiful wife and cuddly kitty. He can afford to ball-out cause his parents taught him right, and has big-time sponsors because he ain’t afraid to COMPETE. Nathan is also known for his big mountain badassery. He joined the SOFT IMPACT party in Chile, we tapped him for some first-person tips for eating, drinking and more. 

FOLLOW HIM ON INSTA HERE

Nils and Nate in Chile

Nils Arvidsson and Nate double team Chile. Photo: Jerome Tanon

What was your favorite thing to drink?

Favourite drink from Chile would probably be the Chilean red wine or Pisco sour. Both too damn good to choose from.

Best food you ate? Grossest thing on the menu you definitely didn’t order?

Best food would of had to be the open fire lamb cooking over hot coals for hours. I don’t think I’ve had better meat than I had in Chile. I honestly don’t think I ate in anything that was bad down there.

Best technique for hooking up with a sexy member of the same or opposite sex?

I’m married, so my game is long gone haha

Most useful second language?

If I could speak a second language I’d probably learn Spanish. Pretty widely used and it’s nice to listen to.

Best place to stay?

Hotel Alaia at Punta de Lobos was probably one of my favourite places to stay on my trip to Chile. The place had everything going for it.

WANT TO BE ENTERTAINED AND INFORMED EVEN MORE?

Click on the Images below to SEE them in their full glory and READ mini Travel Guides for each location, as told by the riders themselves.

NIls Arvidsson

JAPAN

Nils in Sweden Mihaj

SWEDEN

BULGARIA

NORWAY

CHILE   

Summit at Snoqualmie’s Up Jib Creek 2017 Recap Video

From the desk of Brian “Hanky” Hankerson:

Here’s a little recap of  Up Jib Creek from this year. To describe it in one word – loose, wild, or totallyouttacontrol come to mind.

Thanks Hanky, although we’d be irresponisble journalists if we didn’t note that’s actually four words, one of which is a three-word portmanteau. But we get it, and assume people will just watch the video anyway. Enjoy!

Featuring Phil Hansen, Stefan Krumm, Mitch Kirby, Aaron Cardwell, Eythan Frost, Dylan Hallowell, Petey Pierotti, Tommy Gonzales, Jackie Flanagan and more.
Edit: Hanky.

PornHub Goes XXXtreme

New York, NY (November 1, 2017) – Pornhub, the premiere online destination for adult entertainment, today announced its plan to sponsor an extreme sports team in 2017, and that it is accepting applications from qualified teams.

This move to sponsor an extreme sports team expands the adult entertainment site’s foothold in sports. In the past, Pornhub has sponsored a softball team in the U.S., a football team in England, a street basketball team in Ireland, a women’s field hockey team in Australia, as well as a water polo team and female football club in Italy, among others, and plans to increase its presence in sports with this new call for applications.

“After sponsoring various sports teams throughout Europe and the U.S, we tried thinking outside of the box and as an XXX entertainment site, decided that it was time to go XXXtreme,” said Corey Price, Vice President at Pornhub. “We encourage all eligible athletes to apply and are excited to see applicants express themselves through action, speed and high-levels of physical exertion. We’re very much looking forward to going the distance and scoring with the winning team.”

The call is open to teams worldwide participating in any action or adventurous sport. Be it freeflying, rock climbing, scuba diving or anything in between, all are urged to apply, so long as a regulation-sized team is able to enter as a whole. The sponsorship will last for a year and will cover all team expenses, including brand new custom Pornhub uniforms.

All players must be at least 18 years of age at the time of application and must show proof of team activity and registration. Teams are able to apply on the sponsorship program’s dedicated landing page at https://www.pornhub.com/win/xxxtreme-sports. Applications must include general information about their team, links to their website and social media accounts, at least 250 words articling why they think Pornhub should sponsor them, a picture of the team and an outline of needs the team currently has that would be helped by the sponsorship. Teams are encouraged to use creativity in demonstrating why they ought to be chosen from among the rest. For example, last year’s water polo team winners were selected due to their inclusion of a cheeky (literally) photo wearing nothing but water polo balls.

Applications can be completed at www.pornhub.com/win/xxxtreme-sports and must be received no later than midnight EST on December 1 2017. The winning team will be announced shortly thereafter.

Under Armour Adds another Nail in the Coffin of Old Portland

Under Armour (NYSE: UA) has officially announced the opening of it’s new “Global Innovation Hub For Footwear Design” in Portland, OR. According to a post on UAbiz.com, the new office will house 100 employees focusing on copying as many trade secrets from Nike without them realizing it as possible growing the Under Armour footwear and outdoor brands.

The Under Armour Portland office (UA PDX) is home to the design, development and innovation teams, about 100 teammates, that are creating the company’s next generation Basketball, Running, Training, Golf, Sportstyle and Outdoor footwear. The 70,000 square foot building sits in Southwest Portland adjacent to the recently refurbished Duniway Park, and at the site of a former YMCA facility.

UA PDX was created to condense and accelerate the footwear and apparel design process by connecting designers and developers with an innovation team and athlete performance analytics in real-time and around the world.

“Footwear is a key driver of our long-term growth and success,” said Peter Ruppe, Sr. Vice President for Footwear at Under Armour. “We’ve established a strong foundation, and now UA PDX represents a considerable leap forward towards creating leading performance footwear designed to make athletes better.”

Of course, as a residents of Portland who’ve watched the city we love turning slowly into the Bay Area, we have a few reservations about any new traffic creator, particularly in already strangled and congested Southwest, and have major concerns about the traffic impacts on Barbur Boulevard- formerly an ideal shortcut at rush hour. But then again, we’re sure Under Armour will copy Adidas’ new pilot program which incentivizes employees to Uber instead of drive to alleviate parking concerns. Also, Under Armour has actually be operating for over a year in Portland’s Pearl District, so at least all those assholes won’t be moving here to further inflate the real estate market.

We’d tell you to click the link below to watch the video, but it requires flash and who the hell uses flash anymore?

Link: http://www.uabiz.com/

A Not-So-Simple Guide to Action Sports Sponsorship

The following was lifted from the Facebook of Jason Fullington aka Tokyo Jrock aka Jstyle, who heads up AFG Moto, which imports motorcycle parts and apparel into Japan. Why are we posting this on a snowboard site? Well, replace motorcycles with snowboards and tracks with mountains and the following words could not be more true.

Sponsorship: this is a long post to read, those that take the time to read and understand it…..you can benefit. I get contacted a lot about sponsoring riders. So I want to put this out there especially if you consider contacting me 😉 better have clear understanding of the 3X rule and ROI! 😀
A counterpart in the Motorsports industry authored some of this with me.
Very sound advice and facts. I’m tagging some folks that I think this can help. Gomen iipai eigo!! Google translate tabun!? 😉
Zech Dzegede Tony Robillard Sachika Kajiyama-梶山采千夏 Fujiki Nomura Kana Yoshii Jonathan Lange Ryo Mitani Shushi Kondo James Mejias Amanda Sundvor Hideki Nakanuma Jun Sumiyoshi Jun Tadokoro Naohiro Shimakawa Yoshitaka Ikeda Hirofumi Fujiwara Kenji Ogura Yuki Sugiyama
SPONSORSHIP – I often hear racers comment “how do I go about getting sponsorship” or “why are my proposals getting rejected?” Over the years I’ve read hundreds of proposals, written a few myself and been fortunate to secure many great sponsors.
Most sponsorship proposals pretty much read like this. “Give me your product for free/heavy discount, I’ll put your logo on my car/bike/race suit and your brand will have massive exposure”.
This approach is fundamentally flawed as its not business focused,not credible and is the root cause why most sponsorship proposals fall on deaf ears. I hope my comments below are helpful for racers seeking funding for their sport/hobby.
1) Appreciate that this is your sport/hobby, but that it’s the company’s business – it’s how they make a living so they will view your proposal on a business basis e.g. “If I spend money on this racer, firstly how will I recover the investment and secondly can I make a profit….because if I spend money here, that means there is something else I can’t spend money on” i.e. All businesses have a fixed marketing budget and they will spend it where they get the biggest bang for buck ! How does your proposal which consumes the company’s advertising budget, stack up alongside the radio stations, magazine companies, exhibition companies, Facebook media, Online advertising etc who are all competing for the same fixed marketing budget?
2) Recognise that famous as you may be in your local town or even nationally … you don’t have the pulling power of Ken Block, Valentino Rossi, Scott Dixon, Lewis Hamilton, or Danica Patrick to name just a few.
3) For the company you are approaching, understand clearly who their customers are. If they run a B to B model, then big logos on cars/tv audiences/spectators at the track are possibly of little value. If its a B to C model, then the media/spectator may be of interest to the company you’re approaching IF the audience fits their target demographics.
4) You’ll need a crystal clear understanding of what a typical purchaser of the company’s products looks like – age, gender, interests, rural/urban, income status and how to reach out to them them.
5) What is the purchasing frequency of the company’s products by the end user – once/day, once/week, once/month, once/year, once/5 years and how will you help the company engage with potential customers in the buying cycle e.g. The contents of a proposal for a Coffee brand would be totally different than a proposal for a Clothing brand.
6) The key challenge you need to address in your proposal is how you will help the company sell more product. No-one is really interested in “exposure”… its sales that pay the bills.
7) What will you do at the track (apart from race) to promote the company’s products. What are you prepared to invest out of the sponsorship budget you’re asking for to do this.
8 ) What will you do off the track to help the company engage with their customers, event days, ride days, bbq and drinks on a Friday night, display, newsletters etc
9) Assuming you produce an event report after each weekend (which is a must) does it include images, does it include a description about how the sponsors product helped you on the day etc. No one really wants to hear about all the problems or breakages you had on the day – remember sponsors are paying for results! You will need to write this report in a way that sponsors can forward this to their own customer data base.
10) What video footage are you taking of the event? No not just in car / on bike footage – thats a bit boring for most unless there’s huge action going on. What about foot cam, under car cam, suspension cam, crowd cam etc ..all edited together professionally sent to your sponsors twice per season so that they understand what its all about.
11) What are you doing to engage with your sponsors during and after the season – or is it all forgotten after the cheque or free product arrives?
12) What are you doing on the podium to promote your sponsor’s products/services ?
HINT… “Ohhhh, and yeah I’d like to umm thank my sponsors …you know who you are… I wouldn’t be here without you, so cheers” is both LAME AND DISRESPECTFUL!
What about…
“I’d like to thank ABC Oil company for providing me with a lubricant that performs under extreme conditions- its simply the best… as you’ve seen it’s been a scorching hot day today with lots of cars overheating, YET my oil temps never went over XX degrees.Thanks for making a difference ABC.
OR
I’d like to thank XYZ tires…everyone was struggling in the wet today, but the tread compound and pattern on the tires just pumped the track dry… so much as Id like to say it was my incredible driving skills; it was tires made the difference today and got me on the podium…Thanks XYZ for your unwavering support and loyalty”
Yes, I can hear some saying “I can’t think like that/talk like that on the spot” . Well; think about it before race day – just like the Grammys – who will you thank and what will you say ?? Read it if you have to; but do get it right and use the opportunity to promote promote promote.
13) Understand how many ADDITIONAL units the sponsor will need to sell as a result of sponsoring you to just break even. If you don’t know this, you are probably wasting your time approaching the company in the first place.
14) Remember its a 2 to 1 ratio. i.e. the sponsor will need to spend another $2 for every $1 they spend on you to extract any value out of the exercise, otherwise they are just flushing the sponsorship money. So when you’re asking for $1,000 (¥100,000) the sponsor is thinking this is a $3,000 (¥300,000) project ($1k +$2k, ¥100K-¥200,000) {this is the 3X rule}
15) Don’t go to the same old same old companies and beat down their doors hoping to gain some cash or product – Fuel, Oil, Tires,….they get proposals everyday. (Not that it can’t be done but you must be a huge asset to garner those types of sponsors as they can have their pick of riders with it even being requested) I took 5 mins and came up 15 different companies I would approach for sponsorship if I was a racer …none of them are in the categories listed above.
16) GO LIGHT on the Technical verbiage – While raving about forged pistons and rods, XYZ bolts and studs, billet this and billet that, bars of boost, gazillion hp and torque figures, XYZ turbo with 100mm compressor wheels, XXX shots of NOS might well impress your race mates, its pure Alien speak to a Marketing Manager who just wants to understand how spending money with you will help them increase sales.
17) What will you do about magazine and or newspaper coverage possible even TV – they are always looking for interesting stories. How can you weave your sponsors products or services and the benefits they deliver into the story.
18) Putting your Facebook/Youtube followers up as a big asset in the proposal is of little value to the potential sponsor if your follower’s demographics don’t mirror the Sponsors customer demographics.
19) What have you invested in your proposal ? If its generic and sent in the mail just expect it to go in the bin. If you can’t be bothered spending a few $ to personalise the proposal and you’re asking for $$$$$ (and/or expensive product support), how can you seriously expect the sponsor to say yes ?
20) I’ve NEVER had a sponsorship proposal accepted that I’ve sent off by post. The ones I’ve been successful with are the the ones I’ve presented in person.
21) What Media training have you done ? Can you talk in front of the camera for 3 minutes without notes ? Do you know the right questions to ask the media BEFORE the interview starts so you know how to frame your comments. Do you know who the media audience is so you can talk in a relatable manner? Ie Don’t talk to people 40+ (who may well be publication/radio/papers/sponsors customers) about things being Sick/Epic or the likes – they will think you’ve got some kind of disease, or are talking about a classical moment in history. You MUST be relatable !
22) Become a product expert about the brands you use and represent!!! If you can’t tell someone asking about the products the benefits without looking up or referencing material you are doing a dis-service to the sponsor and yourself.
23) ****Deliver on what you say you will do, and give more than you get. This is a sure fire way to have the sponsorship roll over again the next year. A sponsored person essentially is a type of staffing position, and if staff doesn’t meet goals or perform at least to expectations then they are FIRED. Meaning you lose the support and with that potentially even regard and credibility.
Here’s hoping this post helps you prepare proposals that are on target, deliver BANKABLE value to the sponsor, and that your season is supported and funded as a result.
*and I highly encourage sponsored and associated riders to actively participate with their “teammates” also supported by the same company or brand. Being a self centered self focused only type person impresses no one.
Thanks for your time, Jason

Follow Jason and the discussion here: https://www.facebook.com/Tokyojrock/posts/10159326629160092

Dakine x Aesmo Collab Collection Launches for Winter 17/18

Fusing form and function from snowboarding, skateboarding and surfing, the Dakine Aesmo Collection blends the the vision of veteran Dakine rider, Wolle Nyvelt, and his invention of the Äsmo powsurf noboard, into a capsule collection of packs and accessories that support all three sport categories. New for Winter 17/18, this versatile pack collection includes the Aesmo Trek II 26L Pack (MSRP $75) for seeking the perfect skate spot, the surf-inspired Aesmo Section Wet/Dry 28L Pack (MSRP $65) and the Aesmo Mission 25L Pack (MSRP $80) that supports both backcountry missions and urban adventures. Each pack is constructed using a 305 denier Cordura® HP coated ripstop for exceptional durability and resistance to tears, scuffs and abrasions.

Smith Quantum Helmet

Smith Recalls 8,000 Quantum Snow Helmets

If you’ve purchased a Smith Quantum helmet in the last two years, listen up. Smith recently recalled 7000 helmets in the US and another 1,000 sold in Canada due to problems with the clasp.  Here are more details from the cpsc.gov website:

Smith Quantum Helmet

Name of product: Quantum ski and snowboard helmets
Recall date: September 7, 2017
Recall number: 17-219

Description:
This recall involves all 2016 and 2017 Smith Quantum ski and snowboard helmets. They were sold in in sizes S, M, L and XL in matte black/charcoal, matte white/charcoal, matte Fire (red) /charcoal, matte Klein Blue (blue), matte olive green, matte Reactor (bright green) /black and matte Thunder gray (gray) color combinations. Smith Quantum is printed on a label inside the helmet along with the manufacturing dates.

Remedy: Consumers should immediately stop using the recalled helmets and contact Smith for instructions on returning the helmet, free of cost, to Smith for a free repair.
Units: About 7,000 (in addition, about 1,000 were sold in Canada)

There have currently been no injuries reported to be caused by the malfunction.

If you have one of these helmets, be sure to check if it is one that needs to be sent back in, and don’t wait till winter when you need it.  This seems to be the first time that Smith has ever had to issue a recall for any of its products.
link: https://www.cpsc.gov

Jed Anderson wins Inaugural DWD Dirt Race at Mt. Hood

Based entirely on the photo above, it seems Jed Anderson is out of hiding after the whole gay thing, or whatever. He has made his triumphant return by snaking his way down Timberline to take the win at the first DIRT race of the summer! Either that, or it’s just some kid named Carlos that looks like him.

Full results here.

RIP Camp of Champions

Despite what President Cheetoh may or may not believe, climate chamge is definitely a thing and it has officially taken a casualty from the snowboard world. After 28 years, Camp of Champions can no longer operate on the Blackcomb glacier and will call it quits this summer.

According to camp founder Ken Achenbach,

On May 31st, we received an email from Whistler Blackcomb stating, “It may look like there is plenty of snow to use on the glacier but in reality this season’s snow pack is not very dense and is full of air. When this snow gets moved and the air escapes it makes for much less snow than meets the eye. Keeping snow on the glacier will prevent melt, therefore regulating jump size is very important.”

Once I received this email, I knew that we weren’t going to have enough snow to build the park we’ve been promising everyone all winter. Whistler Blackcomb never said, “There is less snow than meets the eye” before, even in the worst of the drought years. The predicament I find myself in is nature’s fault, not Whistler Blackcomb’s. This year’s snow pack is less dense than usual because we enjoyed such a long cold winter. We didn’t get the wet cement spring snow that builds the snow pack we count on. During the snow drought years of 2014 and 2015 we started with more snow than we have now and barely made it through two weeks. For 2017, there isn’t enough snow to build intermediate or expert sized jumps. A huge portion of our campers are intermediate / expert level riders, and a park without those features will leave them unsatisfied. It wouldn’t have lasted to the end of the camp season either.

If you’ve already signed up for camp, expect to be contacted in the next couple weeks. So read Ken’s full explaination and apology visit campofchampions.com

Bonfire Axe Jam Contest Goes Down this Saturday at Big Boulder Park

Portland, OR, March 21, 2017 – Bonfire Outerwear and Big Boulder are set to host the Bonfire Axe Jam this Saturday, March 25th at the Big Boulder Park in Lake Harmony, Pennsylvania. The event takes place on the heels of Winter Storm Stella, which dumped three feet of snow in the Mid-Atlantic last week, even prompting a few rare avalanches in the Pocono Mountains.

The Axe Jam is an open, jam-style snowboarding contest on the custom Bonfire branded, larger-than-life Axe feature in the Big Boulder Park. The event features a pro purse of $400 for best jam and $100 for best trick throwdown, and will be judged by Bonfire pro teamrider Ralph Kucharek. The Axe Jam is also supported by Celtek.

The Bonfire Axe is a first-of-its-kind custom 15-foot, solid feature developed by Pat Morgan and the park staff at Big Boulder. The Axe is an auxiliary logo for Bonfire and a nod to the brand’s heritage of craftsmanship and quality. Utilizing an actual log from the Pennsylvania forest, the Axe, an iconic brand piece, has been a hot park feature the entire season.

Bonfire connected with Big Boulder, one of the East’s top five snowboard parks, as the official outerwear sponsor of the Big Boulder Park crew this season. The relationship, forged between Director of Freestyle Terrain Pat Morgan and Bonfire’s Tim Swart, sparked further involvement for the 17/18 season, extending beyond Big Boulder to include other Peak Resorts property Mount Snow in Southern Vermont.

Said Swart, “We’re excited about our involvement with Big Boulder all season and the Axe was a dream for us. What started as a cocktail napkin sketch ended up becoming reality, getting built by Pat Morgan and his stellar crew at Big Boulder. The Axe Jam is a no-holds barred salute to what’s fun about snowboarding.”

To shop Bonfire’s outerwear line and check out the Bonfire team, go to bonfireouterwear.com. Follow Bonfire @bonfireouterwear #bonfirefreerange #triedtestedtrue

Big-BoulderxBonfire-Axe-Jam

The Stairsmaster is back for a fifth year

image011

Quebec City, Tuesday, November 29, 2016 – Considered the biggest streetriding contest in Canada, the Stairsmaster presented by O’Neill will be turning five at the Jamboree presented by Vidéotron Mobile from February 9 to 12. The event will feature five videos in the pro snowboard category and five freestyle ski flicks. And the winners in each discipline will take home $5,000 in prize money!

It’s a point of pride for the organizing committee to see many of our homegrown riders right at the forefront of the international scene, and it’s all thanks to our ongoing work with elite Quebec athletes in this discipline as part of the Stairsmaster event. Renowned freestyle skier Jean-François Houle and pro snowboarder Alex Cantin of Déjà Vu movie have done it again, cherry-picking the cream of ski and snowboard streetriders to round out the lineup for the Stairsmaster presented by O’Neill.

Unveiling the athletes who made the grade

In the snowboard category, the athletes invited to compete in the Stairsmaster contest are the Québécois Vincent Grandmaison (Québec) and Gab Jacques (Ste-Anne, Estrie), the Russian Artem Smolin, the American Tristin Heiner and the Canadian Nick Elliot (Whistler). As for the ski component, videos shot by the Canadian pro skiers Dom Laporte (Saint-Sauveur), Emile Bergeron (Lac-Beauport), Aliocha Mahaut (Prévost), Vincent Prevost (Sainte-Anne-des-Lacs) and the American Lupe Hagearty (West Harfort, CT) will go head to head, and the winner in this category will also take home $5,000 in prize money. All the videos will be unveiled on January 26 at snowjamboree.com. A panel of expert judges including Charles Gagnier for the ski side of things and pro snowboarders from the Déjà Vu movie will have the challenging task of crowning the lucky winners. All will be revealed on the website on February 8. The competitors’ videos will also be shown on the big screen in front of thousands of spectators during the grand finals of the FIS Snowboard and Freestyle Ski World Cups on February 11 at L’Îlot Fleurie in downtown Quebec City. Stairsmaster fans can also keep an eye on the Jamboree social media feeds for exclusive behind-the-scenes content about the various competitors.

About the 2017 Jamboree

Shining the spotlight on snow sports in Quebec City and Stoneham, the Jamboree has hosted the FIS Snowboard World Cup every year since 2005. This year’s Jamboree runs February 9–12, 2017, marking the 18th year of Snowboard World Cup events in Quebec. For the occasion, the event will showcase not only the FIS Snowboard Big Air and Slopestyle World Cups, but also add Freestyle Ski World Cup competitions to the mix for the first time ever. The Quebec Winter Events Corporation has tasked Gestev with organizing this prestigious world-class happening. Gestev is a leading-edge company that has specialized in organizing sporting and cultural events in the Quebec City area since 1992 and has earned BNQ 9700-253 certification for responsible event management.

About Videotron

Videotron (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its illico interactive television service and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of September 30, 2016, Videotron was serving 1,695,700 cable television customers, including 1,570,800 Digital TV subscribers. Videotron is also the Québec leader in high-speed Internet access, with 1,596,100 subscribers to its cable service as of September 30, 2016. As of the same date, Videotron had 867,700 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,265,100 Québec households and organizations. For the eleventh consecutive year, Videotron was ranked as Québec’s most respected telecommunications company in the annual Léger survey.

 image011About Gestev

Founded in 1992, Gestev is a dynamic event management company specialized in sports and cultural events. Over the years, Gestev has raised event management standards by adding a party twist to high-calibre competitions, including music shows and live entertainment, while making competitions accessible to all. Jamboree, Red Bull Crashed Ice, Transat Québec Saint-Malo, Sprint Québec, and Vélirium are just a few Gestev events. Gestev also manages Baie de Beauport and is a certified responsible event manager (BNQ 9700-253).