Twitter Facebook Vimeo Youtube Instagram

Fan Mail: What The Hell Happened to The-House Boardshop and The-House.com?

Hello,

I’ve been a huge fan of Yobeat for years, keep up the greatness!

Recently, I’ve been getting more and more annoyed with The-House boardshop. At one time it was a cool little core shop in St. Paul MN where a rider could come find last year’s gear at discount pricing. I even bought my first board from them with soft vans boots and low back baseplateless bindings. For a boarder on a budget it was huge for me to be able to put more money to lift tickets and trips than on the latest and greatest gear.

The internet boom quickly turned them into a much larger online retailer but still one that focused on skate, ski, and mainly snowboarding. Continuing to be known for discounting old gear.

Recently they have been spending tons of money to get Nascar Sponsorships and now have partnered with the MLB becoming the OFFICIAL ACTIVE SPORTS COMPANY FOR BASEBALL. I am confused and alienated. Is this some vain attempt to become the Walmart of boardshops? Forgive me, it’s no longer a boardshop it’s an Active Sports Company.. It’s garbage and they are garbage for it.

I was hoping you could dig up a little dirt on these greedy corpo pigs and stick it to them in an article!

Here is their instagram link where that trash can be found: https://www.instagram.com/thehouseoutdoorgear

Here is an article on The House being bought by Camping World (don’t let the name confuse they sell RV’s)

Whether you post or not, at least I’ve vented,

Love you, always and forever,

Brian

Hi Brian,

Thanks for the love and to answer your question, those “greedy corpo pigs” are actually a venture capitalist named Marcus Lemonis:

According to Wiki: “Marcus Anthony Lemonis (born November 16, 1973) is a Lebanese-born American businessman, investor, television personality, philanthropist and politician. He is currently CEO of Camping World and the star a CNBC reality show about saving small businesses.”

So, it shouldn’t come as a huge surprise that Mr. Lemonis would be interested in The-House.com (which was probably not struggling nearly as hard as some of his other recent aqcuisitons due to their solid online business) and it’s legion of young, hungry fans. Something like that has a lot of value to someone like him. And before you get too mad: here’s an article about how he’s actually helped to turn around Windward Boardshop. He also recently bought Minnesota Based Gander Mountain along with it’s subsidiary Overton’s out of Bankruptcy.

Since we really don’t know shit about the Minnesota snowboard scene while sitting out here in our Portlandian bubble, we turned to someone works closely with TheHouse, but spoke only on the condition of anonymity, for their opinion on the matter and why the owner of TheHouse (which was until that point a family owned biz) may have opted to sell.

“The previous owner was getting older and really didn’t have a plan to leave, but this opportunity came to him. I think the opportunity to have an out was too great not to make a move. To his credit, he took solid care of the staffers that had been there. Of course many remain and the forward motion from the new regime is business as usual and strong opportunities for many ahead. I didn’t see the NASCAR play for The House – I would’ve thought that would be more a Gander Outdoor thing – but it’s a thing. So is the MLB deal for The House and W82. It’s all really an unknown for the near future as to how the chips may fall.”

Now the good news: “The local shop business is the same, with good guys in there working and good line up of brands.” So if you actually live in St Paul, feel free to stop by, get a tune up, check out the new gear and help support the people who work there, if nothing else. Hope this helps you sleep better at night.

Do you have Fan Mail? Questions? Opinions? Edits or anything you’d like the world to see? Email em to [email protected] for consideration.

one of the founders of the internet.
Email this author | All posts by

Similar posts

Comments (14)

  1. Ya know….. I really wish you could roast the house(like I know you want to) but got a bunch of softies out there now a days

     
    • Meh don’t really want to. Can’t blame the owner for selling and it sounds like this guy knows how to make small businesses work. Call it age, wisdom, maturity, whatever. It’s exhausting being eternally 15 sometimes.

       
  2. Brookes got more cush’n for the push’n?.. metaphorically speaking naturally

     
  3. We like this new mature yet still investigative Yobeat. Two thumbs up.

     
  4. Watch for the Burton X NASCAR collab dropping soon

     
  5. I love shopping online, now that Dogfunk is gone I always shop at the The House

     
  6. the nascar mlb thing really bothers me for some reson.. like it used to bother me that they sold skis so.. house is dead

     
  7. The mlb and Nascar programs Camping World programs and the House just gets the value of collateral marketing due to Lemonis’s ownership. It’s a good thing for them and costs nothing.

     
  8. since the early 90’s the house always sucked. flooded with overstock and shitty closeouts.

     
  9. idk the house was never really that “core” to me. They’re just diving deeper into the corporate hole they were already in.

     
  10. RUNNING A STRONG BUSINESS IS MAINLY ABOUT MAKING ENOUGH PROFIT TO SUSTAIN ITSELF OVER MANY YEARS OR DECADES BY CONSTANTLY CHAMPIONING THEIR FINANCIAL BOTTOM LINE. THERE IS NO SUCCESS IN BUSINESS WITHOUT EARNING A FAIR RETURN OF SOME SORT.

    IT’S THE STOCKHOLDERS, STAKEHOLDERS, SHAREHOLDERS, AND EMPLOYEES THAT BENEFIT FROM TOP-NOTCH SERVICING OF THEIR VALUED CUSTOMER BASE(S). ‘YE WHO PAYS THE BILLS ALSO PAYS THE WAGES THAT PAY FOR OTHER PEOPLE’S BILLS.

    OFTEN TIMES MORE THAN NOT, CORE SPORTS BUSINESSES NEED TO OCCASIONALLY CHANGE THEIR SHIP’S COURSE TOWARDS NEW DIRECTIONS IN ORDER TO DO THAT SUCCESSFULLY. POSITIVITY SURELY RULES IN THIS REGARD WHENEVER A SOLID OWNERSHIP OPPORTUNITY PRESENTS ITSELF.

     

Leave a Reply

Your email address will not be published. Required fields are marked *


TOP