Snowboarding in 2015: A Year In Review

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2015 is almost in our rearview mirror and what a year it has been. Canadians elected a snowboarder to run their country. Europe has a major refugee crisis and you can’t breathe the air in China. Terrorism and mass shootings abound. The weather is fucked. No, really fucked. But enough about the real world. What about snowboarding?  Given the seasonal nature of the sport, the end of one calendar year and the start of another happens to fall in the middle of the season. This can make our human desire to recap events a challenge – does anyone even remember last season at this point? But technical difficulties aside, we at Yobeat have scratched our rusty brains and done some google searches to bring you this recap of the MOST RELEVANT and lit things to happen to snowboarding in the past 12 months – and most are a little more uplifting than the real world.

Global Ams Take Over

2015 may go down in history as the year pro snowboarding became a thing of the past, replaced with the much more cost-effective global am program. Sure, there are still a few people raking it in, but these days the real goal is global am status – free travel, free boards and maybe even a spot in a REAL movie. Dare to dream kids, dare to dream.

Quad Corks Are Real

Billy Morgan started the trend, and despite being accused of “killing snowboarding” in various memes, it was a matter of days before Max Parrot joined the party. More recently, Markus Kleveland inserted himself into the quad club, and now that the podium is full, no one else ever has to go upside down four times in one extreme aerial again, right?

Girl Gangs on Attack

Dudes snowboarding will always just be dudes snowboarding. But girls snowboarding? Now that’s something. When the Too Hard crew was featured on Vice in a multi-part series, some groaned, many celebrated, and everyone got a little bit excited. Whether you believe in girl power or not, Full Moon films successfully crowdsourced the shit out of their project, Jetpack and Outta the Kitchen got together to make movie magic, and even Lucas Huffman is working on a feature film about the wild world of women’s snowboarding.

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Burton Blow Out

Where to start with this one. Snowboarding’s industry leader, Burton had quite the year. Jake got sick and those left in charge went a bit buck wild. The cut the Knowbuddy program, collaborated with 30 brands that have NOTHING to do with snowboarding, and despite a colorful letter and passionate response from the public, it seems nothing will derail the strange track the big B is on. Whatever.

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Capita’s Mothership is Alive

Meanwhile, in Austria, the brands that still give a fuck about snowboarding have joined forces to open a state-of-the-art, zero emission snowboard factory with it’s own testing facility and the most advanced snowboard construction abilities in the world. So, snowboarding ain’t dead yet, and doesn’t look like it will be anytime soon.

Bonezone Goes Official

The mean old po-po destroyed the Bonezone a couple years ago, much to the chagrin of those deemed worthy of riding it. But never fear! Ted Borland is a man of the people, and managed to convince Brighton to make it official this year so not only is the Bonezone back but now you – marks and busters can ride it too!

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Homophobia is real.

2015 was a big year for the LGBT community with the US taking the huge step to legalize gay marriage nationwide. In the snowboard community, we generally avoid mention of such topics as not to piss anyone off, but between Jed making out with dudes on Instagram for attention (or whatever) and Terje’s incredibly poor joke in response to skier Gus Kenworthy coming out, board world was not immune to the hype.

Diversity rules!

We’re not just talking about the few Canadians of color (Dillon Ojo, Kody Williams) but this year may go down as the most diverse in snowboarding yet. Enter Mamba, Brolin Mawejje – a snowboarder born in Uganda and his flick – Far From Home, and lest we not forget the Soy Sauce Nation – who are also NOT WHITE, just to name a few of the exciting cultural influences in board world.

Old Dudes.

Don’t call it a come back! Or do, because it kinda is. But sometime in the recent past, snowboard brands said hey, people don’t necessarily quit snowboarding at 30 and maybe those old people (with jobs even) might want some heroes, too. It didn’t pan out so well for TRJJ, but guys like Bryan Iguchi, Jamie Lynn and Chris Roach are back baby!

Team Movies. 

Perhaps not unique to 2015 and rather a reoccuring trend we will report on until the end of eternity, the team movie is alive and well. Brands like them because they own all the assets, and since they’re the ones paying, that’s all that really matters, isn’t it.

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Climate Change got really real.

You may remember hearing whispers about it in the 90s, but this whole “climate change” nonsense bitch slapped us all in the face during 2015. No snow in the West, a ton of snow in the East, and a general uncertainty over the planet’s future were the theme for the season. Then summer came, and well, shit. It was the shortest on record at Whistler and Mt. Hood.

….But, we said this was going to be uplifting – so it’s dumping out West now! Get off the Internet and get some.

16 replies
    • No.
      No. says:

      This article did a good job of not recognizing fashion trends and focusing more on what actually mattered this year. Also, stances have gotten wider in the trendy world. Just look at the latest Trollhaugen edits.

       
  1. Let's Talk about the Industry
    Let's Talk about the Industry says:

    Let’s chat about the first one: “Global Ams Take Over”, that’s not really about less pros on the market, but greedy fucking companies refusing to put their money where their mouth is and support snowboarding.

    The Ride pick-ups were a direct result of Sean Tedore moving from CAPiTA to Ride Snowboards. Ride was in bad shape and Sean knew exactly what to do to make it more relevant again, put popular/young rail dudes on Ride and market it to the same audience that ate up CAPiTA years ago. Sure, it makes Ride respectable because they are supporting good dudes who deserve it, but it’s just plain and simple marketing.

    Let me just take a minute to say fuck Stepchild. They had a handful of rail kids they were giving boards to and getting free publicity from both Quebec and B.C. For a company that talks about how “core” they are and how they “support” snowboarding they have consistently refused to promote these guys up in favour of keeping washed up guys on their pro team. Glad Ojo got on a real team, he deserved it. Stepchild fucked up hard there.

    Good vent everyone, let’s do this again. I know the industry is in “bad shape” but guys who are giving it their all and killing it out there are just being put in limbo, real shame.

     
    • ayy lmao
      ayy lmao says:

      So, anyone else see that I have a picture? Why?

      Is the site fucking up? Did admin finally realize I am a commenting legend on YoBeat?

       
  2. YoBeatKillsIt
    YoBeatKillsIt says:

    OK, lets see.
    1. Roll up pant legs—STUPID as it lets snow in your boot. YOu look like you are wearing capris you fucktard. Notice everyone who is doing it is a D grade rail punk with a 20″ stance—no real professional snowboarder would be caught doing. Yes, so, you are an idiot.
    2. Global AM—good for the companies..their bottom line is profit–if you can do it without paying a bunch of pros–then more power to ya! How many “professional” snowboarders are there on any given team anyway?
    3. Carving—yes!! Too bad the rail swivelers have no sidecut in their boards so its downright impossible to pull a Yawgoon style turn.
    4. Quad Corks—yes!! I hope they continue and it further degrades pro contest snowboarding. In 4 years the Chinese will dominate mens halfpipe snowboarding and we can put that to rest as well. Oh Danny Davis is saving snowboarding? WTF?! They guy did a switch method and thats saving style in the pipe…….GTFO. What will save snowboarding in the contest sphere is contests like Ultra/Supernatural and Peace Park. Give us a series like that to watch. AND BTW—why the fuck cant someone run the Supernatural event without Travis Rice–who cares that hes off filming his next 5 year project—why does he need to be involved to make that contest happen?
    5. Womens snowboarding—zzzzzz, can they do a 720 yet? I stopped caring when Janna (Meyen) stopped riding.
    6. I love Capita!
    7. Iguchi—several words—just for men bro! Color that beard Santa Klaus. Otherwise a legend. As for other legends–bring back the following pros and or do stories on them: Damian Sanders, David Benedek, Russel Winfield, Shaun Palmer, Shwn Farmer.
    8. Burton—-still making the best boots and bindings–otherwise who cares?

     

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