Product reviews are a tricky and sometimes sickening thing, usually you look around and read a little, watch some Youtube clip with some sales kid from a shop you have no existed read the information off the tag or box.
How many times can you listen to some description of the snowboard flex being a 6 out of 10? Undeniably not a 5 or a 7 but a 6. BS… Or how many times have you heard this regurgitated description of a brand “we wanted to contribute to the snowboard world we love, and knew we could add something that was missing. We saw the need for a company that did things differently – a company that listened to their riders”
Let’s just call a spade a spade.
It’s a medium flexing board, it’s just a snowboard company, and the NOW Drive by Jeremy Jones is a snowboard binding. That said, it’s an undeniably high end, comfortable and well-made binding that will hold up to what you put it through. But it also feels exactly like every other $300 plus binding. Does the king-pin style skate tech work? Sure, not that I even noticed the difference.
If you want to read the tech and details, do it here. And if you trust my word, I’ll tell you after riding them multiple days, in different snow conditions, they are a solid purchase. I mean, hell, they’re good enough for Jeremy Jones, and I don’t ride nearly as hard as that guy. And while we’re name dropping, add in that NOW owner JF Pelchat is a Canadian legend, not just for his wild(cat) antics, but for his riding and influence too, so you can feel good knowing who your purchase supports.