The following letter arrived at the Yobeat Home Offices today. It was sent anonymously, and from the postage mark appears to be mailed from Portland, Oregon and not Burlington, Vermont. Regardless, it has no shortage of valid points, so we’ve decided to publish it in full. Since half of Portland is ex-Burton staff, it’s not a surprising origin, however we personally have no idea who wrote it. The transcribed version includes a few grammatical tweaks, but is basically the same as the below image.
Dear Jake and Donna,
There is a growing group of voices gaining volume and strength and it’s time to listen. We’re here to tell you what no one else will. There is a poison inside your company that has driven away countless amazing employees, derailed years of financial success and threatens the core structure and business you have spent an entire lifetime building. All you have to do is look at all the amazing people who have left your organization and what they have accomplished to see all the amazing talent you have lost.
You have two senior “leaders” working for you that have undermined you, your company, and the entire snowboarding industry for close to 15 years. The damage is deepening, and unless you take action soon, the situation will go from bad to dire.
They don’t snowboard, flaunt their wealth in the face of your modestly compensated organization, lead by intimidation and fear, and pursue countless failed projects under the guide of “being core” and “building a lifestyle business,” which benefits no one besides themselves.
Everything they do is to further their own personal agenda and undermine you. There is an old trope in the industry that these people must have some horrendous dirt on you or they would have been walked out the door a long time ago. We don’t believe that, we just believe they have deceived you in plain sight. One of the greatest cons in the history of action sports is going on right inside 80 Industrial Ave. It seems to be obvious to every person in the company and the industry as a whole. We hope you will finally see this for yourselves and make the right decision for your amazing company and the dedicated people that work for you.
Some obvious examples:
What is at risk?
All of these things make it harder to recruit and retain top talent and will continue to undermine success and profits. Profitability and growth is not only nice, it’s mandatory to keep any company going in the right direction.
Your challenge is to make the change the no one inside your company has had the guts to do. Not previous presidents, not the current CEO, not anyone, because these two people are “untouchable” inside Burton. Only you, Jake and Donna, can make this change, and the time is now. They are ruining your brand, threatening your loyal employees and putting your health at risk.
Get rid of these people immediately. They don’t care about snowboarding, or you. It’s obvious and has been for years. You will see an immediate improvement in morale and productivity the second they are walked out the door.