BROOMFIELD, CO — Vail Resorts has rolled out a plan to eliminate all terrain parks from its resorts for the 2015/2016 season. Citing the declining interest in snowboarding, the aging population of snow sports participants as a whole and the increased danger posed by popular obstacles such as rails and wallrides, chairman and chief executive officer of Vail Resorts Rob Katz said that terrain parks are no longer in the best business pratices for Vail resorts, which aims to keep its stock holders happy in these trying times.
Anticipating some backlash from the public, Katz explained, “We will be able to pass the money we’re saving on cat hours and park crews along to our consumers.”
Accordingly, the Epic pass will now go for $729, and day tickets will be lowered across the board by $2 per day.
Resorts affected by the decision include Vail, Beaver Creek, Breckenridge and Keystone in Colorado, Heavenly, Northstar and Kirkwood in the Lake Tahoe, California and Nevada, Park City Mountain Resort and Canyons in Park City, Utah, Afton Alps in Minnesota, Mt. Brighton in Michigan, and the newly acquired Perisher in Australia.
While resorts such as Breckenridge, Northstar and Park City have long been known for superior terrain parks, Katz does not anticipate any reduction in business and further justified the decision explaining, “Kids are too good now a days and this will help slow them down. Plus, with the increased interest in flat ground tricks, we’re sure you’ll find something else to do at our world class resorts.”