While some people still like to debate the soul of snowboarding and how we keep it, others, such as Canadian heartthrob Mark McMorris is doing what we’d probably all do if we could: selling it to the highest bidder. At least, we’d hope he’s banking some serious loot with his new Walmart children’s apparel line “Triple Cork.”
Most moms are familiar with the bright colours and loose fit that’s associated with snowboarding gear. But when the sport was invented about 40 years ago, the look was quite radical. Downhill skiers at the time were wearing snug, tailored jackets and pants on the slopes, and snowboarders did not want to blend in. Now influenced by the music scene as well as what works functionally on the hill (the bagginess is as much about freedom of movement as it is about fashion), snowboarder-style clothing is popular on the street and at the playground, too.
So what does Mark have to say for himself? In an article on the Walmart site he explains the name.
“It really represents me,” McMorris says of the collection of boarder-style tees and hoodies aimed at boys. He had a lot of input into the design of the clothes, injecting his Canadian pride into the logo, a stylized maple leaf.
“I hope it’ll make kids even more excited about snowboarding.”
Sadly, the line is only available at Walmart Canada, so looks like American children will have to rely on the Shaun White Target line to get stoked on snowboarding.