VANCOUVER, BC February 18, 2013 — Endeavor Snowboards joined together with Ransom Holding Co. in a collaborative project to produce an original snowboard design that pays homage to the brands’ Canadian heritage.
The outcome was a board that was hand constructed of cutting edge engineering, materials and contemporary design that features a totem image from Ransom Holding Co. winter 2013 campaign photographed by Sneeze Magazine’s Nic Fensom, a nod to the Canadian origin of both brands.
The design, engineering and construction, featuring exclusive pre-tensioned fiberglass, was done within Endeavor Snowboards’ Archtype Lab in Vancouver, B.C.
After development of the project, a tightly knit crew from Ransom Holding and Endeavor Snowboards set out on an alpine expedition to test the snowboard during a 2 day stay in a remote cabin in Northern BC. The time within the mountains was spent discussing design, cooking, sledding into un-touched alpine zones in search of good snow.