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The Mark McMorris Hype Machine

Have you seen the video of Mark McMorris talking shit about Shaun White? No!? Watch it first:

But that’s not all. Ever since Avril Lavigne got engaged to the dude from Nickleback, Canada has been looking for some redemption in the cool department. And with the Winter X Games on the minds of a solid .04% of the population this week, it looks like they’ve finally found their next big thing. The Globe and Mail issued this endorsement entitled “Mark McMorris: From prairie prodigy to X Games star”:

From a tiny ski hill northeast of Regina, barely a blip on the vast prairie, Mark McMorris has catapulted to a spotlight never before reached by a Canadian snowboarder, and this weekend the 19-year-old aims to cement his standing among his sport’s greats.

It goes on, but you get the gist. They’re talking about him beating Shaun White in slopestyle, which he’s totally claiming he will do. If we remember correctly, he already did it last year, but this year, El Blanco is actually gonna try, and there in lies the excitement.


Everyone wants a piece of the McMorris/White feud (us included, obviously) but most notably in America, Rolling Stone delivered this attention grabbing headline.

Is Mark McMorris the Next Shaun White?

After referring to Shaun White as the “snowboard king” they go on to talk about how Mark isn’t a total douche bag, but also can be recognized for his curly hair. All of this can mean one of two things — Mark has a really good publicist or even the general public is bored with short-haired Shaun. So, there you go, the big story for the X Games. Now let’s just hope they both make it through qualifications today…

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Comments (31)

  1. I cant watch the x games without wanting to go to aspen and rip off 90% of everyones testes