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With Burton’s announcement it would shutter the Program brands at the end of the season, the Internet has been in an uproar. While reactions ranged from blind rage, to rational understanding, none have rang louder than the social media campaign calling to #giveFORUMtoPETER.
Now to clarify, this campaign is only calling for Peter Line to receive the rights to the Forum name and branding, and the company as we know it would likely still be gone at the end of the season. However, it would enable Peter to restart the brand in the future if he so chose. More than anything, it’s a gesture to allow Peter Line, rather than Burton, to make the call on how or if the legacy will continue.
If you’d like to support this movement, there is now a website where you can sign the petition to #giveFORUMtoPETER and if nothing else, show you appreciate everything Peter Line has done for snowboarding.
Peter’s response via Facebook: https://www.facebook.com/peetardo/posts/241638462629189
More on the original Fourstar Distro Fall out: http://marketingfarmer.com/editorial-files/Fourstar.pdf
For another perspective: http://the-tackledbox.blogspot.com/2012/10/giveforumtopeter.html