While watching the CBS Evening News tonight (yes, I’m basically 80), I especially enjoyed this human interest segment in which Red Bull brought in Travis Rice in an attempt to make catamaran races more interesting to the general public.
Travis Rice knows plenty about speed. He’s a professional snowboarder and an X Games champion who pushed to get on board one of the new style racing boats used to train crews for next year’s America’s Cup competition.
“I think that this new approach is really going to give, you know, a lot of the younger generation a bit of whiplash when they really are able to connect and see what’s going on here,” Rice says.
We’re glad to see that the sugar water purveyor hasn’t slowed its marketing efforts after dropping a dude from space. Personally though, I’d rather watch Travis do this: