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The latest cinematic propaganda by Burton, Standing Sideways, is without a doubt one of their all-time best brainwashing schemes. The packaging is awesome, the concept is clever and the king of gum, scooters and neck muscles a.k.a Shaun White is no where to be seen. However, even with awesome intros and the obvious new approach Burton is taking, you can’t help but feel a little bored by all the park porn.
Overall Grade: B-
Notes: The actual riding in this video is more like an A, but between company propaganda and too much park porn, the editors really let the riders and viewers down. P.S. Did you know Burton riders could jump really, really well?
Buy or Burn: If you’re a history buff, buy it. Terje destroys, the vomit sack cover is great and Jussi Oksanen’s part truly seals the deal on his legendary status. If you don’t care about stuff like that, then steal a copy at your local Zumiez.
Kazu Kokubo: You can have my job if you find a better Japanese rider than Kazu. He is a monster whenever a transition is involved. He only films on massive jumps. He makes hundred foot (or more) back 180s look smooth and mellow. Oh, and there’s the whole backcountry thing. Which he rides like he’s actually trying to defeat the mountain.
Mark Sollors: Opening shot is a total ten. Then, laid back double backie. Reminds me of Robot Food. Sollors is well rounded, but what makes this part awesome is the fact you can tell he’s pushing himself. Keep an eye on him.
Jeremy Jones: They tried to make fun of him for having The Beebs on his ipod. It didn’t work. Then he does a bunch of jumps that Jussi will later put to shame. I’m not impressed by the shuv-it thing. I am impressed by a sweet handplant and a pretty gnarly gap back 270 banger. If it weren’t for Jussi’s ender I might not think this part is so bland.
Alex Andrews/Zak Hale/Ethan Deiss: Best intro in the video, so glad Burton has realized they need some more spunk. I’m going to call Alex, Zak Hale and Ethan Deiss the “Change Burton’s Appearance Squad” from now on. These three are dirtier, looser and more street level than Burton has ever really been comfortable paying for, but it pays off. These tree kill it, and Zak Hale has a disgusting amount of style.
Terry? I think this guy is related to Diamond Donny. Either way, he has the best part in the whole movie.
Mikey Rencz: It’s awesome that Burton pays Mikey to just party in Canada and film parts that are just good enough to justify a paycheck.
Danny Davis: So much hair, so much style. At this point we all know Danny’s deal, and if you don’t, hit the bricks pal. So you know there are big fucking airs, amazing grabs and perfectly executed big boy tricks. I’m glad Danny Davis is in snowboarding.
Mikkel Bang: Again, gross levels of snowboard talent, but at this point I just didn’t care about jumps anymore. Skip to this part in the future for a solid lesson on how to spin. If you learn to jump like Mikkel, you’ll make the ladies weak in the knees.
Seppe Smits: Guess what, Burton dudes can jump. Seppe does lots of mega spins and double corks with little to no effort.
Charles Reid: This dude is still on Burton? Crazy. Anyway, he spins a lot too, but it’s not that fun to watch.
Mark McMorris: Shocker, more park porn. Triple Cork, do I have to say much else? McMorris is going to take home a lot of contest money in the next few years.
Terje Haakonsen: Ok, I’m amazed again. He’s so old, but rides harder than 98% of his Pro peers. Why should you buy this video? Probably to watch GoPro footage of Terje outrunning an avalanche.
Keegan Valaika: Burton really made a great call when they started padding Keegan’s wallet. Watch this part for a lesson in how to press, what a scary rail really is and what happens when you mix endless talent and a whole lot of BozWreck. Keegan will be a legend some day.
Jussi Oksanen: Speaking of legends, Jussi just secured his status as one of the all time greatest snowboarders, capable of both melting minds and shattering dreams. Todd Richards is in love with this part, I’m in love with this part and if you don’t see it, don’t understand how gnarly it is or see the utter insanity of taking an avalanche to the face and filming a double cork at his age, then you might as well go rent a pair of skis. Otherwise, keep standing sideways.
For all the info on how to get Standing Sideways, team info and all that other good stuff, click HERE!