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The complex, ever growing and constantly fluctuating world of snowboarding is both mind-boggling Â and mind altering. It has the power to create a joy and passion that few things or moments in our life can match or beat. At the same time it can cripple us with its stupidity and lack of business savvy. Marketing campaigns can fall on audiences harder than a bag of bricks, superstars can become court jesters and sites can pop-up just to cause headaches…
This two-planked Vitamin Water disaster caught my attention the other day. Ironic considering HCSC Diggers have been known to physically assault poaching free-skiers.
Thank God for the “refresh” button, now I can pick up a new Credit Card and book my dream golf vacation.
Or better yet, maybe I’ll just pick up a new Corvette and blast some Green Day! You know, ‘cuz the high school kids reading this can afford a Corvette and are total Green Day fans.
Speaking of fast cars it turns out Shaun White has a tire company sponsor now. This honestly doesn’t surprise me. He’s worth gold to any advertiser and has propelled himself to the point of, “Fuck off I’m awesome!” So good for him, but it makes me wonder…
Shaun’s road to glory lead me to his second Rolling Stone cover. My question? What’s with the rockstar thing, it’s so, so ’80s. Like I understand the reasoning behind the attitude, just not the fashion choice. Anyway, Tony Alva went fully stiff on the rockstar thing too. So the question is…