One of the best/worst parts about starting a new brand in snowboarding or skateboarding, is that everyone wants you to “sponsor” them. We imagine for a company like Poler making something people actually need and can’t get for free from anywhere, it’s even worse. Scratch that, we know it is. In fact, we’re sick of people asking US how they can get hooked up with Poler, just cause we give away heat bags with purchases in the store! That said, Jed Anderson, Jake Kuzyk and Louif Paradis are riding for Poler and you’re not. Maybe they let you share their tents this summer.