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SIA 2011 Day 3: A Marketing Analysis

At this point we’ve seen enough boards, boots, bindings, outerwear and accessories that it feels like it’s already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they’ve ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie chart for the highly scientific break down.

Now check the gallery for photos of new gear from Bern, Banshee Bungee, Holden, Salomon, K2, L1, Nike Snowboarding, Nitro, Ride, Rome and Technine.

If you know, you know.
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Comments (8)

  1. nice to see you covering the core companies like Ride, K2, Salomon, Ride…

    yobeat = buncha doochebags.

  2. the L1 pants look tight. literally.

  3. stoked on that larsen board, been waiting so long for some fucking pentagrams and shit on boards, seriously, skatings been doing it forever and we get stupid fucking pop art for years. hail satan bitches

  4. Well well well. What happened to “SIA 2011: Nick Lipton’s coverage”. It’s a good read but it almost seemed it was removed from the site. Surely I’m just too stupid to click myself through to it?

  5. slide show wasn’t 27.8% boobs 🙁

  6. did you guys see the manic snowboard bindings? were they dank or wack?


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