- Yobeat Apparel
- Resort Guide
you heard it heard 1st (or 2nd or 3rd) w/e
I recently met up with Steve Cleary and Fran Frost to check out their clothing company, eesa. I originally met Fran at his snowboard shop, Misty Mountain, in Stowe last season. At that time, he was running the shop and a clothing company called WhiteCollar. He was really rad, so when I heard he was involved with this new project I was psyched to learn more about it.
Steve was working on Anon Optics before he began this new mogul company in the snowboard industry. After taking a year off to shred and hang, ideas were swirling full force and he decided there was a pressing need in the snowboard industry for one thing; layers. Steve wanted to take “first layer” to a different level by combining performance textiles with lifestyle clothing style.
long boxers or long briefs?
Designed to be worn from lift to lounge, I think Steve and Fran are really onto something here. I know that when I get off the slopes and head for happy hour, I throw on a hoodie. eesa’s new line could mean the end of that routine habit. With sweet designs, cool color schemes, and sick functional fabrics, eesa could be setting a new standard and flavor for the first layer category. It no longer has to look like first layer to be effective and serve its purpose.
eesa is preparing to head to the January SIA show in Las Vegas, and they are certainly ready to drop. Although it is still a just baby to the snowboard world, shredders are starting to respond to eesamania. The eesa team includes well-known names including Lukas Huffman, Jesse Fox, Ali Goulet, Kurt Wastell, Casey Neefus, Travis Kennedy, J.P. Tomich, Chris Coulter, Jake Blauvelt, and Lukas Magoon.
Keep your eyes peeled for eesa and their catalog which will be out and about ASAP. If you shred at Stowe, you might even spot Steve and Fran getting their shred on, and I guarantee you they will be sporting some of the sweetest first layer you have ever set your eyes on…if you get a chance to see them strip off their outerwear.